December 10, 2013
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
Barter Fairs Scheduled This Weekend
* Orange County’s
TradeAmericanCard will hold its annual Barter Expo on
Saturday, December 14, from 10 a.m. to 3 p.m. at the
Business Expo Center in Anaheim. Free admission and free
parking is available.
Call 949-225-6000 for
* The following day
(Sunday, December 15), the ITEX Barter Fair will be staged
from 10 a.m. to 2 p.m. at the California Fruit Wine location
in Vista, CA.
Call Ana at
619-472-2929 for complete details.
Fearful Of Entrepreneurship
In a new survey
conducted by Amway’s Global Entrepreneurship Report (AGER),
Americans still see the U.S. as ‘friendly’ toward
entrepreneurship — more so than the other 23 countries in
identify “more independence” as a top reason they wish to
start an enterprise. And they do not cite a fear of failure
as a chief concern that would prevent them from doing so.
only 36% of Americans can envision actually starting their
own business. Plus the research revealed that Americans
under the age of 30 have less interest in pursuing
entrepreneurship than do those of older generations. The
younger people cited loss of reputation, bankruptcy, and
financial ruin as concerns that stifle their ambitions.
Bezos Knows How To Generate Buzz
On Sunday, December
1, the CBS 60 Minutes TV show, one of the top-watched
TV shows on television, provided more than 15 minutes to its
Amazon.com story, which included an interview with CEO jeff
Bezos. (A 30-second spot during the show usually costs in
excess of $100,000.)
That means the
Amazon.com feature got about $3 million worth of “earned”
media — the cost Amazon would have had to pay to reach the
60 Minutes’ 13 million viewers.
Thanks to all the
Amazon prime air coverage (about futuristic drone delivery
of packages) garnered on other outlets, many more millions
of people talked about the company on Cyber Monday — the
biggest e-commerce shopping day of the year. Is it any
surprise that Amazon’s sales on Monday were up an astounding
44% over last year’s Cyber Monday?
Least-Corrupt Countries In The World
Denmark, New Zealand,
Finland and Sweden, are the four least corrupt countries in
the world, according to Transparency International’s 2013
Corruption Perceptions Index. The U.S. is listed as the 19th
least corrupt country. Somalia, North Korea, and Afghanistan
are the most corrupt according to the Index.
back issues of "From the Desk..." can be accessed by
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newsletter for your convenience.
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BarterNews.com — World’s Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
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Categories are found on the horizontal bar at the top - 3rd
button from right.)
Enjoy The Holiday Season While Engaging In Year-End Strategies
At year-end, it is important to review the many facets of your
business in order to ensure year-end profitability, recognize tax
concerns, and plan for the new year ahead. Keep in mind that barter
revenues are taxable in the year they are earned. For your
convenience we have listed several ways in which barter might be
used for business expenses. (Be sure to consult with your tax
1) Holiday Expenses:
From fruit baskets, nuts and candies, to wreaths and holiday floral
arrangements, it’s the perfect way to thank your clients for their
Utilize barter to reward a hard-working employee. Give your
employees gifts purchased with trade dollars, or holiday bonuses
where the assignment of trade dollars can be used at their
From banquet halls and catering services to decorations, barter will
enable you to host an event that is both enjoyable and affordable.
Give the gift that everyone will enjoy, scrip that is redeemable at
restaurants and hotels in your area.
2) Charitable contributions:
Barter income is taxable in the year it is earned. You might
consider making a tax-deductible contribution of trade dollars to
non-profit organizations who will accept your trade dollar donation.
You may also designate a charitable group of your choice, and ask
your trade broker to establish an account for them.
3) Future planning:
Every executive needs time to plan for the new year. So think about
where you can host a management retreat to prepare for the upcoming
4) Future advertising & promotions:
Now is the time to plan and implement a comprehensive media campaign
for the new year. You may opt to pre-pay for advertising and
promotions, and expense it out in the present tax year.
5) Capital Expenditures:
Whether it is roof repair, office expansion, new office equipment,
or items for the warehouse, it is a very costly yet necessary
expenditure for business growth. Barter may be the solution to
conserving your cash while improving your facility. You may also opt
to pre-pay service contracts for the upcoming year.
For more information on profitable year-end barter strategies
contact your trade broker.
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company’s listing on BarterNews.com isn’t current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly “Tuesday
Report,” and the “Contacts
Section” of our site. They use the latter to find barter
companies with which to do business.
your barter company’s listing up-to-date?
keep your listing current is very easy. See the links below to (A)
update any changes to your company’s listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here’s how to get on board:
make changes to your listing
(Part I of a two-part series)
with Your Job? Man Up and Create Your Own
(Continuation of Sean Castrina’s top-10 rules for becoming a
still in the planning stages, set aside an hour to take a mental
trip into the end zone. Envision your goals for your business: what
you’ll make or sell, who your customers will be, and — most
importantly — how being an entrepreneur will positively impact your
life. Then glue images and words that remind you of those things to
a piece of cardboard or poster board, and make sure this dream board
is visible in your workspace.
may seem small — and you may even think they’re too touchy feely —
but they’re very important,” Castrina asserts. “On those inevitable
days when you think you must be crazy for starting a business while
holding down a day job, looking at photos of the vacation
destination you want to visit, the logo of the college your child
will attend, or the fishing boat you want to buy will motivate you.
It’s also a reminder of why you became an entrepreneur in the first
just starting out, you may be tempted to offer rock-bottom prices
for your goods or services. After all, you don’t want to alienate
potential customers by charging too much. And isn’t underselling the
competition a reliable strategy? Well maybe, but that’s not the way
to make a profit. Especially when you’re just starting out, you
can’t be in the business of offering mega-discounts. If you recoup
only enough money to pay labor and operating costs, you may be
helping to feed your employees’ family but not your own.
is without a doubt the biggest mistake new business owners make,”
points out Castrina. “Often, the urge to undercut the competition is
just too great, but doing so can quickly hurt your business. What
you need to do first is figure out all your costs and what you want
to make, and then use that information to specify the price.
“After determining what you need to charge, in order to make what
you set out to make, you may find the business you chose does not
work. But there are also many ways to add value to your services
that will allow you to charge more, if you have done your homework
identifying what your competition fails to offer.”
Money-Making Reports Available From BarterNews
Make room for a
One of the
biggest mistakes new business owners make is not including a
marketing budget in their operating costs. In a nutshell, this is
the money you invest every week or month to inform your community
why they need your product or service and why your company is the
one they should choose.
“If you do not
reach and retain customers, you won’t be in business — you’ll be
bankrupt,” Castrina warns. “First, figure out what makes your
business unique: what it offers, why people need your product or
service, and why consumers should choose your company over any
other. This is called your ‘unique selling proposition.’
“Use all or
part of it to create taglines, logos, and other marketing messages
that will enable you to advertise through websites, social media,
newspapers, fliers, etc. Then do some research to estimate how much
your advertising is likely to cost, so that you can budget for
The idea is to
prevent your side business from eating up a lot of time. That’s why
the goal is for you to NEVER EVER be the one actually performing the
service you provide. And that means hiring smart is a must. If your
business will need one or more employees other than yourself — which
is especially likely if you’re starting a service business — be
aware that how and whom you hire will affect how successful your
business will become.
Before you even
think about placing your first employment ads, get familiar with
federal, state, and local labor laws (these cover areas like hiring
discrimination, child labor, independent contractors, immigration
law, and more). Don’t worry, you don’t need to navigate these areas
on your own. If you become a member of the National Federation of
Independent Business (NFIB), you’ll have free access to its labor
law hotline. You can also consult with an attorney.
familiar with all applicable hiring laws, it’s time to get the ball
rolling,” Castrina confirms. “I recommend making sure that you can
get the labor you need before you officially open your doors, by
running test ads. If you don’t get five applicants within three
days, you might want to rethink which field you’re going into —
because you want a business that is effortless to hire for.
“At this stage,
if you prefer, you can hire respondents as subcontractors (not
official employees). They will only work when you have jobs for them
— after thoroughly vetting them, of course. Once your business
becomes more popular, you can consider hiring your subcontractors
“When you do
reach the full-time hiring stage, be sure to look for talented,
smart, experienced, and competent people with integrity,” Castrina
continues. “Don’t automatically hire friends and family members just
because it’s convenient! Remember … experience, competence, and
commitment are invaluable assets.”
Become king of
your own corner of the web.
small business owners (especially those who plan to do all of their
business locally) figure that traditional print or radio advertising
will be enough to spread the word about their companies. That’s
archaic thinking, according to Castrina. Since most of your
prospective customers — even those born during the heyday of
newspaper and radio — are surfing the Internet, having a website is
no longer optional.
online presence is as essential as having a business card,” Castrina
declares. “At minimum, you need a homepage that functions as a
business storefront, conveying your unique selling proposition,
pricing, and contact information — though sections for customer
testimonials, employee bios, and photos wouldn’t hurt! Check out the
competition’s websites to see what works and what doesn’t. If you
can’t afford to hire a website designer, check into the growing
number of DIY systems that allow you to plug your specific
information into cheap built-in templates.”
Don’t let the
other guy outperform you.
business opens its doors, it will develop a reputation. Whether it’s
a good or bad one is largely up to you. To make sure that customers
hold your company in high esteem, focus on providing great service
to each and every customer from day one. Word of mouth is important
for the growth of any business and providing those little extra
touches will get people talking about you in a positive way.
“Let’s use a
lawn mowing company as an example,” suggests Castrina. “To show that
you do the little things that big companies won’t, you decide your
employees will pick weeds out of flowerbeds for no extra charge. In
this scenario, I would recommend giving employees a postcard printed
with two boxes (labeled ‘lawn mowed’ and ‘flowerbeds weeded’) for
each visit. At the end of the job, employees check each box and
leave the card with the customer. Not only does this make sure your
employee does the work — it also shows the customer how important
this ‘extra’ weeding service is to you.
of providing great service is putting quality control measures in
place,” Castrina continues. “In other words, make sure your
customers get what they pay for. Be prepared to listen to the
occasional complaint, and then rectify the problem. It’s also a good
idea to periodically survey customers to make sure that they’re
satisfied with the goods or services you’re providing, and to ask if
they have any ideas for how you could improve.”
A Gift To A Friend Or Associate.
If you know someone who might benefit from this newsletter, feel
free to forward it to them! (See the “box” at the end of the
newsletter for the forwarding service.)
Use your time
management is an important skill for any entrepreneur to have, but
it’s especially crucial if you’re a part-time entrepreneur. If you
aren’t purposeful and efficient, your responsibilities will start to
resemble another full-time job … and soon you’ll be slipping up in
possible, I recommend planning each day the night before,” Castrina
declares. “Write down all of the things — family, day job, and small
business related — that you’d like to do the next day. Then, mark
each one with an A, B, or C. A’s are tasks that must be done. B’s
should be done, and C’s would be nice to get around to. This system
will help ensure that you’re spending your time on high-value
activities instead of reactively chasing every shiny ball that rolls
rules don’t cover every step of creating your own part-time
business, they will help you focus on heading in the right
direction,” he concludes. “So stop procrastinating. There’s no time
like the present to start becoming your own boss.
entrepreneur poker buddies?” he asks. “Because we took informed (not
reckless!) risks, we’re now able to sit around and plan trips to
events like the Daytona 500 or the Super Bowl. We spend days in
these locales enjoying it with our families, while our businesses
continue to bring in the sales. Consider this my invitation for you
to join us.”
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurantï¿½s sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today’s New Age
There are many forms of secondary
capital—which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our “Secondary Capital Section.”
Check it out...
Get New Money-Making Ideas And
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back-issue of BarterNews.
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