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The Tuesday Barter Report

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The Tuesday Report

October 21, 2014

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 10/21/2014

 All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)


NATE 4TH QUARTER SPECIAL
Pump Up Your Trade Exchange - Click here


Trade Exchange Cross-Promotion Can Generate More Business!

As a member of a trade exchange, cross-promotion is a powerful and inexpensive way to generate more business as the following suggestions disclose. It facilitates reaching out to larger markets, by aggressively marketing through inexpensive cross-promotions. A good place to start is by partnering with other progressive business-owners, who are members of the same trade exchange.

A.  Check your exchange directory looking for businesses within the exchange that will compliment yours, but not be in direct competition.
 
B.  Call your trade broker for assistance.
 
C.  Contact possible partners.
 
D.  Suggest a mutual effort.
 
E.  Explain how it would be beneficial.
 
F.  Determine what you can afford to use in a promotion.
 
G.  Act quickly … design your promotion and get it out on the street. By doing so, you will attract new customers and promptly expand your sales.


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Utilize This Powerful Business-To-Business Strategy!


Think about it … you know you have a better product than your competitor, your price is attractive, and your service is outstanding. If your prospective client would switch, you’re sure they would be delighted.
 
So why don't they switch? The most likely answer is that they are unwilling to take a RISK. The concept of risk, and its role in the buyer's mind, is one of the most powerful concepts in the world of business-to-business sales.
 
Here are three strategies for reducing the risk with prospective customers:
 
Develop a closer personal relationship.
 
The greater your relationship, the less the risk; the lesser the relationship, the greater the risk. Therefore, focus not on reducing the price, but rather on increasing the relationship. Reducing the decision-making risk should be one of your foremost, effective sales strategies.
 
•Make the deal tangible.
 
The more vague and intangible the purchase, the more risky it seems. So take all the imagination out of the buy. Take them to a location where the product or service is used, hand them certificates of warranty, and show them pictures of how it works. Be sure to look at every aspect of your offer, and consider how you can make this piece more tangible and objective.
 
Use Proof.
 
Proof is when anyone other than you, says something positive about your product, company, or service. It is letters of recommendation from other customers, photographs of other customers using your product or service, testimonials, case studies, lists of clients, third party studies, copies of articles from trade journals, etc. Anything you can find — by someone else — that adds substance, even if it's only remotely connected to your offer, will go a long way toward reducing the risk.
 
⇒Risk is often the #1 issue in the mind of your customer, particularly when he or she has no history with your company. That makes it the #1 issue you should be addressing in the sales process.

⇒Risk is what the customer perceives it to be. It’s not quantifiable — like price or delivery. It's not objective or tangible. But it lurks beneath almost every conversation you will have with prospective customers.

⇒Risk rises out of fear, but is seldom mentioned. To admit fear is, in many people's minds, to expose weaknesses. No one wants to appear weak.

⇒Risk is the combination of the financial, social, emotional, and time costs that the company and individual decision-maker will bear as a result of making a mistake.


Money-Making Reports Available From BarterNews


Trade Exchange Lifetime-Member Value Formula:
 
Your barter sales
(multiplied by) Your gross profit margin
(multiplied by) Number of years as member
(multiplied by) Referrals
= Trade Membership Value


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


Home-Based Firms Have Greater Returns

Sole proprietors who run their businesses from home have lower revenues, but higher return on investment than their counterparts in commercial locations, according to a new SBA study. The study, "The Impact of Location On Net Income," written by Joanne Pratt for the U.S. Small Business Administration's Office of Advocacy found that:
 
•The average home-based sole proprietor has revenue of $63,000 and net income of $23,000, compared with $178,000 and $38,000, respectively, for a non-home-based counterpart.
 
A home-based firm's return on investment is 35% compared with 29% for non-home-based firms. (When either type business is into bartering, return on investment will increase.)
 
Home-based sole proprietors who take a deduction for a home office on federal income tax revenues have aggregate total revenues of $102 billion.
 
Home-based firms that don't take the deduction have revenues of $431 billion. (Many don't take the home office deduction in the belief that it triggers an IRS audit.)
 More than half of U.S. businesses are home-based, making them a strong economic factor.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

Copyright BarterNews 2014. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.
 
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