July 22, 2014
by Bob Meyer, Editor of BarterNews
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Michael Mercier Selected As
IRTA's 2014 Barter Hall of Fame Inductee
The Hall of Fame Committee is pleased to announce that Michael
Mercier, founder and President of Metro Trading Association, has
been selected to receive the 2014 Hall of Fame Award — the
highest honor conferred by the International Reciprocal Trade
Association. The Hall of Fame Committee is comprised of all the
former recipients of the Hall of Fame Award.
will be presented at IRTA's 35th Annual International Convention
being held September 25 through 27 in Cancun at the Grand Oasis
Resort. IRTA congratulates Michael on his well-deserved 2014
Hall of Fame Award!
Michael started Metro Trading
Association in 1978, which services the business community in
Michigan and Ohio. In addition to being a past IRTA President,
Michael has served as IRTA's Vice-President and Secretary. He
has chaired numerous IRTA committees and been recognized with
the "Paul St. Martin Award," the "Legend of Barter Award" and
numerous "Outstanding Achievement Awards." Since 1984, he
has been a tireless worker to unite the industry domestically.
Michael also played a leading role as the long-term
chairperson of IRTA's Government Relations Committee. With IRTA
staff, he authored legislation to regulate the industry that was
twice introduced in the United States Congress.
Additionally, he was deeply involved with lobbying Congress in
response to the "John Doe" summons activity of the IRS. This led
to the government's recognition of the barter industry as a
third-party record keeper via TEFRA — the Tax Equity and Fiscal
Responsibility Act. This record keeper designation was the first
point cited by the Commissioner in the recent exemption obtained
by IRTA from the CA Money Transmitter Act.
all retail barter exchanges, corporate trade companies,
complementary currency organizations and counter-trade companies
to attend this year's important industry convention.
To register for the 2014 IRTA Convention,
To review the program schedule for the
2014 IRTA Convention,
If you have questions regarding the IRTA
Convention, contact either Ron Whitney at email@example.com & 757-393-2292,
or Patty Weston at
firstname.lastname@example.org & 407-951-6797.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Active International Appoints Chief
Active International, the largest global independent corporate
trade company, has announced the appointment of Alan Izenman as
Chief Digital Officer. In this newly created role, Izenman will be
responsible for building and implementing emerging technologies
throughout the firm.
In particular, he will further the
development of the company's programmatic offering, expanding and
establishing partnerships with market leaders of this technology,
and educating clients about programmatic's benefits. Izenman has
served as Senior Vice President with oversight of the company's
Integrated Digital and Print Media group for the past five years.
"In recent years, we have seen a dramatic shift in the way that
clients approach media strategy. We believe that both digital
advertising, and the purchase of digital and linear media through
programmatic technologies, will grow exponentially in importance,"
said Dennis Quinn, Executive Vice President.
to invest significant resources to build out Active's programmatic
offering, having seen success over the past year placing digital
media programmatically for our clients. With Izenman at the helm, we
will lead the corporate trade industry in programmatic media buying
across linear and digital media."
The company also announced
the hiring of Jon Lumerman as Vice President of its Integrated Media
group. Lumerman brings over 15 years of industry experience to
Active, where he will oversee the day-to-day digital business, as
well as planning, for the group. He will also serve as an integral
part of the integration team, assuring the inclusion of the most
advanced technological advances into its product offering.
"Programmatic technology provides advertisers with an enhanced
opportunity for targeting their audience through the combination of
Big Data and automation. This movement towards programmatic ad
technology is the way of the future, and I'm excited to lead the
company and our clients towards increased adoption for all types of
media," said Izenman. "At the same time, Jon's extensive expertise
in the digital space will further our ongoing effort to deliver
world-class capabilities and unparalleled value to our clients
amidst this rapidly evolving landscape."
Lumerman served as Head of Media Operations at Crossmedia, where he
was responsible for the strategy, planning and buying of traditional
and digital media. He developed fully integrated media campaigns and
collaborated with clients, creative and public relations agencies as
well as research groups. Prior to that, he spent eight years as
Senior Vice President of Media at EarthQuake Media where he led the
agency's approach to new and emerging media.
his career as a media buyer for Media Vest. As a result, Lumerman
brings considerable experience in helping clients strategize, plan
and buy across both traditional and digital media platforms.
"This is an incredibly exciting time for Active and its clients,"
said Lumerman. "I look forward to leveraging my experience to
further Active's trading relationships and capabilities in the
digital space, which will enable us to enhance our clients' reach
and maximize their media spend."
For more information,
Money-Making Reports Available From BarterNews
Step Up Your Efforts During
Challenging Economic Times
- Identify, target and nurture your niche ... that small
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- Service your clients to the highest degree. Ask them what's
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Reconnect with your own passions — give your working life
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your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
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thousands of articles, the weekly "Tuesday
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Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
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Here's how to get on board:
make changes to your listing
Way To Get Your Foot In The Door
Struggling to get your foot in the door of a big company? Here's
the strategy one innovative salesperson used as an unforgettable
It involved going to the local shopping mall and purchasing a
pair of dress shoes. The salesperson then wrapped one up and sent it
by courier to the CEO, who upon opening the package, read the
following note on the enclosed business card:
that I finally have one foot in the door, may I bring the other in
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His administrative assistant called the first thing the following
morning to schedule a time to meet. The CEO liked persistence, but
he loved creativity even more. He told the salesperson he expected
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How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
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Out? Then, Relax — It Can Be Good for You!
The Journal of Molecular Biology of the Cell reports that brief
bursts of stress unleash clean-up crews inside cells. These
"molecular chaperones" capture or repair cells' damaged and
In layman's language, this means stress
can be beneficial for you in moderation because it triggers a "clean
sweep" inside your cells.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
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obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
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click through to our Global List
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