March 3, 2015
by Bob Meyer, Editor of BarterNews
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ITEX Wins Lawsuit Against Global Links Corp & BXI Trade Exchange
On February 11, 2015, the United States District Court for the
District of Nevada granted ITEX summary judgment on its false and
misleading advertising claims against Global Links Corp and BXI
Trade Exchange Inc., for violation of the federal Lanham Act.
The Lanham Act states that any person who uses in commerce
any false or misleading description or representation of fact, which
is likely to cause confusion or mistake as to the affiliation,
connection, origin, or association by such entity with another
entity shall be liable in a civil action.
court issued a permanent injunction prohibiting the defendants from
disseminating any additional false or misleading statements that BXI
Trade Exchange is in any way affiliated with, related to, or the
successor-in-interest of the original BXI exchange business (founded
in 1960) and acquired by ITEX in 2005.
defendants' conduct to be "exceptional," the Court held as a matter
of law that no reasonable juror could find that the competitors'
false and misleading acts "were anything other than deliberate and
willful," and ordered the defendants to pay ITEX's attorneys’
fees for having to bring the false and misleading advertising
The Court further concluded that the defendants'
adoption and use of the "BXI Trade Exchange, Inc." corporate name
and the "BXI" trademark indicated a deliberate intent to promote
confusion in the marketplace about the affiliation between
defendants and the business ITEX acquired.
To review the complete court order, click
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Regard New Vendors
Thru Your Barter Glasses
When companies come calling on you, get in the habit of
responding in a different manner to their solicitations —by
asking for reciprocity. If you desire their products or services,
here's the approach to use. Explain that your company would like to
do business with them, if they in turn will consider working with
you on a barter arrangement.
(Depending on the size of the
vendor you may want to be introduced to the sales manager, as the
salesperson might not have the authority to make such a decision.)
If this is an entrepreneurial company, the sales-rep may be the
owner. At the point when they show an interest in your suggestion,
you'll want to arrange a meeting where the two of you discuss the
merits of barter with your trade exchange representative.
Bottom-line: In essence, by asking a simple question you’ve changed
the dynamics of the relationship between a new vendor and your
company. At the same time, you've expanded your reciprocal
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Seven Facts To Breathe Life Into
Just as there are facts of life that affect us personally, there
are facts of business life that affect us as entrepreneurs. Bill
McBean, author of the book The Facts of Business Life: What
Every Successful Business Owner Knows That You Don’t, shares
what he has learned over the course of a successful career to help
you avoid common mistakes.
The following is an overview of
McBean's seven facts of business life, which he suggests will help
you to build a strong, lasting foundation for your business:
Fact 1: If you don't lead, no one will follow. Good
business leadership begins with defining the destination and
direction of your company and deciding how the business should look
and operate when it arrives. It also involves developing and
continuously improving on a set of skills in order to move your
business from where it is today to where you want it to be tomorrow.
Fact 2: If you don't control it, you don't own it. Control
is the owner's management reality. If you don't control your company
by defining key tasks and dictating how they must be handled, then
you don't truly own the business.
Fact 3: Protecting
your company’s assets should be your first priority. Basically,
assets — which include both tangible and intangible assets —
are what power sales, profits, and growth. Not the other way around.
Fact 4: Planning is about preparing for the future, not
predicting it. Nobody knows what tomorrow, or next year,
will bring for your business. But you can make educated guesses
based on the most current, accurate information available, as well
as your own past experiences … and this should be an ongoing
Fact 5: If you don't market your business,
you won't have one. Maybe working to market and advertise
your product isn't your cup of tea. Or maybe you believe your
product is so great that it should speak for itself. If so, too bad —
you're going to have to do it anyway. The bottom line is, if people
don't know about your product, you won't be successful.
Fact 6: The marketplace is a war zone. Every
company has competitors, and if it doesn't and it's successful, it
soon will. Successful owners know they have to fight not only to win
market share, but to retain it as well. That's why you must develop
a warrior mentality and maintain it for as long as you're at the
head of your business.
Fact 7: You don't just have
to know the business you’re in; you have to know business. In
addition to knowing the inner workings and nuances of your
particular industry, you also need to understand the various aspects
of business as it is more broadly defined. That includes subjects
such as accounting, finance, business law, personnel issues and
more, plus how all of these impact each other and the decisions you
Canadian and author Bill McBean is a
graduate of the University of Saskatchewan in Saskatoon, and Mount
Royal College in Calgary, Alberta, he began his career with General
Motors of Canada in 1976.
He is currently general
partner of McBean Partners, a family-owned investment company,
partner and chair of Our-Mentors, a company that works with owners
to improve their businesses for long-term success, and Net Claims
Now, which provides companies in the restoration industry with
invoicing, accounts receivable collections, cash flow services,
business coaching, and business lead generation services.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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