June 23, 2015
by Bob Meyer, Editor of BarterNews
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The Purpose Of A Business
According to foremost management consultant Peter Drucker, there
is only one valid definition of business purpose: to create a
customer. The customer is the foundation of a business, keeping it
in existence. He alone gives employment, Drucker emphasizes. And it
is to supply the customer, that society entrusts wealth-producing
resources to the business enterprise.
Because it is the
purpose to create a customer, any business enterprise has two —
and only two — basic functions: marketing and innovation.
These are the entrepreneurial functions. In fact, he stresses that
marketing is the distinguishing unique function of business.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
4 Questions Experts Can Answer
By Scott James, Greenleaf Book
If you’re building your own platform
as an expert or have a big idea you’re looking to launch in the not
too distant future, here’s your chance to test yourself on where
you’re at with these questions.
1. What's working? Experts
know. Why? Because they measure. This is true in every aspect of
what's happening, whether it is on the web, in print, or in person.
build a business around their expertise know which email approach
adds the most to their bottom line, they know which events get them
more clients, and they know if flying to a certain city for a
certain client is the right move. They know this because they have a
system in place to keep track, and they take the time to assess and
understand. They take the guesswork out of trying new things.
Every successful expert I talk to can
tell me the two or three things they do that drives their business
and expands their audience — and they can tell me without
thinking about it too hard. It's part of everything they do and how
they do it. Can you tell me the two or three most effective things
you did last year?
2. What is making you stand out? The
answer is always compelling to hear from someone who knows. If an
expert understands his or her differentiator and personal brand, it
sounds simple and obvious — of course, that's because they've
done the work.
Most people just stumble through an
answer, talking about what they themselves like about what they do,
or what they are excited about. This misses the point.
Experts with strong personal brands know
that they are swimming in a crowded ocean, and they can pinpoint
what it is about what they do that other people get excited about.
And they know how to talk about what they do in a way that honors
their uniqueness and targets the specific needs of the people they
want to influence. Can you tell me how the essence of what you do
will change my day-to-day life?
3. What's next? Experts
have a long-term plan, but they also know the specific project (or
projects) they are doing next.
Experts think several steps ahead. And
have the ability to be deeply in the project that is happening now,
but also already be thinking at 50,000 feet and how today is laying
a foundation for three years from now is a difficult mental
tightrope to walk. But where some people get buried in the details
of their current project and let everything else go, missing the
forest for the tree, experts can walk that tightrope because they
know it’s critical.
Experts can't afford to wait until after
their current project to think about what's next. And really, none
of us can. Can you tell me the next big idea you're launching?
do you want to be doing in 5 years? This may feel like
cheating because it sounds similar to #3, but I think of it as
distinctly different. I’m talking about what you want to be actively
doing day-to-day, not which accomplishments you want to check off.
This is a key
nuanced difference I see over and over in the way experts who are
making it happen talk about their future versus those who are still
looking for the right way forward.
Successful experts build a community that
they can work and grow within, so the question becomes how they want
to be doing their work and with whom, rather than what award do they
want to win or what endgame they want to pursue. Do you have a
vision for how you want to be spending your time 5 years from now?
Scott James is
the manager of brand strategy at Greenleaf
Book Group, a publisher and distributor best known for its
innovative business model, distribution power and award-winning
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Are You Selling Value? … You
Definitely Should Be!
Everybody seems to be focusing on price these days. But just
because big-box stores and other discounters compete feverishly in
the marketplace on price, doesn’t mean you have to do the same.
In fact small-sized businesses can’t expect to go "heads up"
with the huge, well-funded giants at their own game. The easiest way
to contend with these price merchants is not to compete on price.
Instead, stress value when a customer asks about price.
Customers judge value by what they get in return for the money they
pay. Value is subjective. It is the golden key to success in the
battle with big discounters.
Underscore your value the
Emphasize your responsiveness.
Emphasize your time.
Emphasize your quality.
Emphasize your variety.
Emphasize your specialized services.
Emphasize your uniqueness.
Emphasize your convenience.
Emphasize your value-added services.
Emphasize your knowledgeable
Emphasize your expertise.Emphasize your consistency.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
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