October 21, 2014
by Bob Meyer, Editor of BarterNews
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NATE 4TH QUARTER SPECIAL
Up Your Trade Exchange -
Trade Exchange Cross-Promotion Can
Generate More Business!
As a member of
a trade exchange, cross-promotion is a powerful and inexpensive way
to generate more business as the following suggestions disclose. It
facilitates reaching out to larger markets, by aggressively
marketing through inexpensive cross-promotions. A good place to
start is by partnering with other progressive business-owners, who
are members of the same trade exchange.
your exchange directory looking for businesses within the exchange
that will compliment yours, but not be in direct competition.
B. Call your trade broker for assistance.
Contact possible partners.
D. Suggest a mutual
E. Explain how it would be beneficial.
F. Determine what you can afford to use in a promotion.
G. Act quickly … design your promotion and get it out
on the street. By doing so, you will attract new customers and
promptly expand your sales.
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Utilize This Powerful Business-To-Business Strategy!
Think about it … you know you have a better product than
your competitor, your price is attractive, and your service is
outstanding. If your prospective client would switch, you’re sure
they would be delighted.
So why don't they switch? The most
likely answer is that they are unwilling to take a RISK. The concept
of risk, and its role in the buyer's mind, is one of the most
powerful concepts in the world of business-to-business sales.
Here are three strategies for reducing the risk with prospective
•Develop a closer personal
The greater your relationship,
the less the risk; the lesser the relationship, the greater the
risk. Therefore, focus not on reducing the price, but rather on
increasing the relationship. Reducing the decision-making risk
should be one of your foremost, effective sales strategies.
•Make the deal tangible.
more vague and intangible the purchase, the more risky it seems. So
take all the imagination out of the buy. Take them to a location
where the product or service is used, hand them certificates of
warranty, and show them pictures of how it works. Be sure to look at
every aspect of your offer, and consider how you can make this piece
more tangible and objective.
Proof is when anyone other than you, says something positive
about your product, company, or service. It is letters of
recommendation from other customers, photographs of other customers
using your product or service, testimonials, case studies, lists of
clients, third party studies, copies of articles from trade
journals, etc. Anything you can find — by someone else —
that adds substance, even if it's only remotely connected to your
offer, will go a long way toward reducing the risk.
is often the #1 issue in the mind of your customer, particularly
when he or she has no history with your company. That makes it the
#1 issue you should be addressing in the sales process.
is what the customer perceives it to be. It’s not quantifiable —
like price or delivery. It's not objective or tangible. But it lurks
beneath almost every conversation you will have with prospective
⇒Risk rises out of fear, but is seldom
mentioned. To admit fear is, in many people's minds, to expose
weaknesses. No one wants to appear weak.
⇒Risk is the
combination of the financial, social, emotional, and time costs that
the company and individual decision-maker will bear as a result of
making a mistake.
Money-Making Reports Available From BarterNews
Trade Exchange Lifetime-Member Value Formula:
Your barter sales
(multiplied by) Your gross profit margin
(multiplied by) Number of years as member
= Trade Membership Value
Is Your Trade Exchange Missing Out On
Valuable New Business?
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
make changes to your listing
Home-Based Firms Have Greater Returns
Sole proprietors who run their businesses from home have lower
revenues, but higher return on investment than their counterparts in
commercial locations, according to a new SBA study. The study, "The
Impact of Location On Net Income," written by Joanne Pratt for the
U.S. Small Business Administration's Office of Advocacy found that:
•The average home-based sole proprietor has revenue of
$63,000 and net income of $23,000, compared with $178,000 and
$38,000, respectively, for a non-home-based counterpart.
•A home-based firm's return on investment
is 35% compared with 29% for non-home-based firms. (When either type
business is into bartering, return on investment will increase.)
•Home-based sole proprietors who take a
deduction for a home office on federal income tax revenues have
aggregate total revenues of $102 billion.
•Home-based firms that don't take the
deduction have revenues of $431 billion. (Many don't take the home
office deduction in the belief that it triggers an IRS audit.)
More than half of U.S. businesses are home-based, making them a
strong economic factor.
How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
Get New Money-Making Ideas And
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
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content expressly prohibited without the prior written permission of BarterNews.
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