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The Tuesday Barter Report

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The Tuesday Report

March 3, 2015

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/03/2015

All back issues of "From the Desk..." can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a "box" at the end of the newsletter for your convenience. See you next week...)



ITEX Wins Lawsuit Against Global Links Corp & BXI Trade Exchange

On February 11, 2015, the United States District Court for the District of Nevada granted ITEX summary judgment on its false and misleading advertising claims against Global Links Corp and BXI Trade Exchange Inc., for violation of the federal Lanham Act. 
 
The Lanham Act states that any person who uses in commerce any false or misleading description or representation of fact, which is likely to cause confusion or mistake as to the affiliation, connection, origin, or association by such entity with another entity shall be liable in a civil action. 
 
The federal court issued a permanent injunction prohibiting the defendants from disseminating any additional false or misleading statements that BXI Trade Exchange is in any way affiliated with, related to, or the successor-in-interest of the original BXI exchange business (founded in 1960) and acquired by ITEX in 2005.  
 
Finding the defendants' conduct to be "exceptional," the Court held as a matter of law that no reasonable juror could find that the competitors' false and misleading acts "were anything other than deliberate and willful," and ordered the defendants to pay ITEX's attorneys’ fees for having to bring the false and misleading advertising claims.  
 
The Court further concluded that the defendants' adoption and use of the "BXI Trade Exchange, Inc." corporate name and the "BXI" trademark indicated a deliberate intent to promote confusion in the marketplace about the affiliation between defendants and the business ITEX acquired. 

To review the complete court order, click this link.


BarterNews.com — World's Largest Depository Of Barter Information

Hundreds of valuable articles, techniques, and strategies are found in the following various barter categories:


(The Barter Categories are found on the horizontal bar at the top - 3rd button from right.)

Money-Making Reports Available From BarterNews


Regard New Vendors
Pro-actively — Thru Your Barter Glasses

When companies come calling on you, get in the habit of responding in a different manner to their solicitations —by asking for reciprocity. If you desire their products or services, here's the approach to use. Explain that your company would like to do business with them, if they in turn will consider working with you on a barter arrangement.
 
(Depending on the size of the vendor you may want to be introduced to the sales manager, as the salesperson might not have the authority to make such a decision.)
 
If this is an entrepreneurial company, the sales-rep may be the owner. At the point when they show an interest in your suggestion, you'll want to arrange a meeting where the two of you discuss the merits of barter with your trade exchange representative.
 
Bottom-line: In essence, by asking a simple question you’ve changed the dynamics of the relationship between a new vendor and your company. At the same time, you've expanded your reciprocal purchasing efforts.


Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company's listing on BarterNews.com isn't current, you are definitely missing out on new business. The web site BarterNews.com receives heavy traffic — with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly "Tuesday Report," and the "Contacts Section" of our site. They use the latter to find barter companies with which to do business.

Is your barter company's listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company's listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here's how to get on board:

To make changes to your listing click here.

For new listings click here.



* * ANNOUNCEMENT * *

We have packages of back issues still in print, approximately 30 issues in all.
To order: Click here


Seven Facts To Breathe Life Into Your Business

Just as there are facts of life that affect us personally, there are facts of business life that affect us as entrepreneurs. Bill McBean, author of the book The Facts of Business Life: What Every Successful Business Owner Knows That You Don’t, shares what he has learned over the course of a successful career to help you avoid common mistakes.
 
The following is an overview of McBean's seven facts of business life, which he suggests will help you to build a strong, lasting foundation for your business:
 
Fact 1: If you don't lead, no one will follow. Good business leadership begins with defining the destination and direction of your company and deciding how the business should look and operate when it arrives. It also involves developing and continuously improving on a set of skills in order to move your business from where it is today to where you want it to be tomorrow.
 
Fact 2: If you don't control it, you don't own it. Control is the owner's management reality. If you don't control your company by defining key tasks and dictating how they must be handled, then you don't truly own the business.
 
Fact 3: Protecting your company’s assets should be your first priority. Basically, assets — which include both tangible and intangible assets — are what power sales, profits, and growth. Not the other way around.
 
Fact 4: Planning is about preparing for the future, not predicting it. Nobody knows what tomorrow, or next year, will bring for your business. But you can make educated guesses based on the most current, accurate information available, as well as your own past experiences … and this should be an ongoing process.
 
Fact 5: If you don't market your business, you won't have one. Maybe working to market and advertise your product isn't your cup of tea. Or maybe you believe your product is so great that it should speak for itself. If so, too bad — you're going to have to do it anyway. The bottom line is, if people don't know about your product, you won't be successful.
 
Fact 6: The marketplace is a war zone. Every company has competitors, and if it doesn't and it's successful, it soon will. Successful owners know they have to fight not only to win market share, but to retain it as well. That's why you must develop a warrior mentality and maintain it for as long as you're at the head of your business.
 
Fact 7: You don't just have to know the business you’re in; you have to know business. In addition to knowing the inner workings and nuances of your particular industry, you also need to understand the various aspects of business as it is more broadly defined. That includes subjects such as accounting, finance, business law, personnel issues and more, plus how all of these impact each other and the decisions you make.

Canadian and author Bill McBean is a graduate of the University of Saskatchewan in Saskatoon, and Mount Royal College in Calgary, Alberta, he began his career with General Motors of Canada in 1976.
 
He is currently general partner of McBean Partners, a family-owned investment company, partner and chair of Our-Mentors, a company that works with owners to improve their businesses for long-term success, and Net Claims Now, which provides companies in the restoration industry with invoicing, accounts receivable collections, cash flow services, business coaching, and business lead generation services.


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The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today's New Age Of Possibility

There are many forms of secondary capital — which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our "Secondary Capital Section."

Check it out... www.barternews.com/secondary_capital.htm.


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.


Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.



We welcome your comments, questions, and observations.

Copyright BarterNews 2015. Redistribution of BarterNews content expressly prohibited without the prior written permission of BarterNews.
 
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