September 2, 2014
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
David Siegel, King of
Fifteen years ago
BarterNews interviewed the CFO of Central Florida
Investments (CFI), parent company of Westgate Resorts, the
largest privately held timeshare-company in the world, and a
company started in the garage of founder, CEO David Siegel.
The interview showed how CFI astutely used barter to cover
many of their on-going expenses.
Now, some 15 years
later, a new film titled Queen of Versailles is in the movie
theatres. It graphically illustrates how the housing balloon
explosion of 2008 affected the Siegel family's fortune, and
the lives of some 7,000 Westgate Resort employees who were
subsequently laid off.
The title of the movie
refers to the 90,000 square-foot home David and his wife
Jackie were building (modeled after the famous French
Versailles palace) prior to the real estate downturn. Hailed
as the largest private residence in the U.S., their
unfinished $100 million home is now in foreclosure.
back issues of "From the Desk..." can be accessed by
free to forward our newsletter to your friends and
colleagues. We have a "box" at the end of the
newsletter for your convenience.
See you next week...)
ECCO's Upcoming Vienna Meeting Is
The European Club for Countertrade and Offset (ECCO) will be
hosting its 9th Symposium in Vienna, Austria, on November 19 & 20,
2014. The venue is the Hotel Le Meridien.
The forum will
cover offset practices in South Korea and new offset legislation in
Canada, where the Industrial & Regional Benefits Policy (IRB) has
been replaced by the Industrial & Technological Benefits Policy
Framework To Prevent Corruption
The workshop will be dedicated to discussions on compliance.
Offset managers have to be aware of how offsets are perceived
globally and must be ready to prove accountability. The emphasis at
the symposium will be on offset against the background of the
conclusions of the fourth annual high-level anti-corruption
conference for G20 governments and business. At this conference, a
panel discussion on offset unveiled a world of potential corruption
threats, which supposedly were being ignored by the international
In government procurement, the conference
heard, there is a risk that offset contracts create opportunities
for bribes. In this context, participants agreed that disclosure,
transparency and accountability are essential in every step of the
procurement process. Participants also agreed that there might be
room for a framework to prevent and address the corruption risks
associated with the practice of offsets.
An open debate on
offset and bribes promises to display various considerations.
Participants will include international institutions:
ECCO Academy & Publications
established a Countertrade & Offset Academy for training and the
enhancement of offset management practices. For the third year
running, this academy organized with the ESSEC Business School, in
association with IHS, will be held at ESSEC CNIT Campus in Paris La
Défense from March 2 thru 7, 2015, (session 1) and from March 30 to
April 3, 2015. (Download the brochure on the ECCO website.)
Call For Contributions
2014, ECCO published its first pocket book in a series focusing on
offset and relevant disciplines. The bilingual (French-English)
glossary of professional terms represents the first volume of the
series Echoes from ECCO and is available online.
of the series includes 100 words frequently used in offset. With the
publication, ECCO endeavors to express complex notions in simple
terms; diminishing confusion about the meaning of terms in the
Contact the editorial committee at
you would be interested in contributing to the following volumes:
Offset and ethics finance
Offset and finance
Offset and insurance
Offset and delocalization
Offset and technology transfers
Offset and international law
Offset and corporate and contract law
Offset and social
ECCO is an international forum, sharing
information and best practices in offset and countertrade. This
European association for companies, individuals, and institutions
involved in offset and countertrade organizes symposiums where
members and guests can unravel matters related to international law,
customs, trade and government procurement. Offset research and
training are also aims of ECCO. You are invited to become a member
For more information,
BarterNews.com — World's Largest
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
Offset & Countertrade,
Restaurant & Entertainment
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Three Technology Trends Your
Company Can't Ignore
By Daniel Burrus
Technology is evolving ... at lightning speed. For that
reason, it's imperative that your company be focusing not just on
the changes that are happening today, but also on the technological
trends that are emerging and shaping the future of your organization
and your industry. Why? Because the more anticipatory you can be in
regard to technology, the more creatively you can use it to gain
As someone who has been accurately
predicting the future of technology for over 25 years, I urge all
leaders to focus on the following three trends that are emerging and
reshaping the business landscape as we know it.
Thanks to cloud-based
(storage) technology, we're on the brink of a revolution in
just-in-time training. This will enable people to use their laptops,
cell phones, and tablet computers as a tool to receive training
precisely when they need it. In the current training model used by
many organizations, people receive training for a variety of things
before they actually need the expertise. Thus taking people away
from their jobs, costing the company a lot of money.
just-in-time training, companies can keep people in the field
without the specific training. Then, when the person needs a certain
skill set to complete a job or do a task, he or she can receive the
training for it in real time via cloud-based technology.
example, suppose your company specializes in selling and repairing
commercial HVAC units. There are a number of different units your
repair staff needs to know how to fix. But rather than taking your
people out of work and putting them in a multi-day training course,
they can receive the training on how to fix it in real time via
their mobile device as they are servicing the unit.
suppose the commercial HVAC repair-person is onsite servicing
something he's never worked on before. He uses the just-in-time
training module via his tablet computer. But he’s still confused
about a certain aspect of the repair. All he has to do is touch the
"help" icon on his screen and it immediately connects him to a
master trainer live on the screen. The repair-person can then put on
a headband that has a camera on the front, similar to the headbands
with a light that people use for camping or car repair.
wearing this digital, high-resolution camera that interfaces with
the mobile device, the repair-person can show the master trainer
exactly what the issue is. Now that master trainer can see what the
repair-person sees and can tell him exactly what to do, as if he
were standing right there with the repair-person. A dramatic savings
and increase in efficiency.
This type of technology could be
used to train people on new software, teach salespeople about
product upgrades, instruct employees on new policies and procedures,
to name a few. And it's better than a standard tutorial, because the
training can be accessed via any device, anywhere, and at anytime
... with an option for live help. Thus the applications for
cloud-based, just-in-time services are virtually limitless.
II) Processing Power On Demand
increased bandwidth that our mobile devices now receive enables us
to connect to the cloud-based technologies easier and faster than
ever before. And one thing we know about bandwidth is that it will
continue to increase. Because of this, we'll soon be able to take
advantage of another trend that I call processing power on demand —
or virtualized processing power.
We have already
virtualized many things. We have virtualized storage, where we can
store our data on a cloud-based network. Many companies choose this
option for data safety and ease of backup, as well as for the
ability to access the data via any device. We have virtualized our
desktops so it can be seen on anyone else's machine, just the way
it's supposed to look.
It only makes sense, then, that
processing power will be virtualized too. In other words, a mobile
device only has a certain amount of processing power. But if you can
tap into additional processing power via cloud-based technology, you
can turn your mobile device into a super computer that can do
advanced simulations and crunch different data streams together to
get real time analytics.
Your hand-held device is now as
powerful and advanced as your desktop. Imagine the increase in
productivity if each of your employees had the capability to do
complex work that required advanced processing power while they were
on the road, armed with nothing more than their mobile device. What
would that shift do to your company's bottom line?
III) Creative Application Of Technology
For both of
these trends and others to fully emerge, business leaders have to
consider what their people would do with the technology. It's no
longer enough to just deploy technology, you also have to consider
how your people can creatively apply the technology in order to gain
Therefore, you need to go to your
internal customers (all the people using the technology in the
enterprise) and ask what they want technologically. Give them what
they ask for, but realize that they will under-ask because they
don't know what's technically possible. So while you want to listen
to what people in the organization are asking for and give it to
them, realize that what they're not asking for is the bigger and
better capabilities — the things they don't even know are
The key is to go to the next level and give
people the ability to do what they currently can't do, but would
want to do if they knew they could. After all, people really didn't
ask for an iPhone or a Blackberry. The hidden need was the ability
to access their e-mail and internet without being tied to their
desktop or laptop.
This is about putting existing
technologies together and using them in a creative way. For example,
there are literally thousands of features in Microsoft Word that you
can select. Most people are using only seven to ten features. And
your competitors are using the same features, which means you're not
getting any true competitive advantage. So you need to ask, "What
features would be great for our sales group (or HR, or accounting,
or logistics, etc.) to use — features that are so buried in
the software that no one knows they exist?"
departments won't ask those questions because they're too busy
making sure everything is connected, working well, and safe. And if
they're not asking, who is? Who in your organization is looking at
the tools you already have and asking if they are being underused?
Chances are the answer is no one. As such, it's safe to say that all
your tools are underutilized.
Therefore, you need to
implement a communication vehicle that engages all the different
groups and departments you serve in the enterprise, and you need to
engage them in helping understand the power of the tools they have
access to. One suggestion is to automatically show them a "feature
of the day" and how it can make their life easier.
about giving them information in short, fun, engaging ways —
rather than a hundred-page document detailing all the features,
which no one will read anyway. Some software programs have features
that give you get a tip per day. Perhaps you can customize that idea
and apply it internally so that the different groups get information
tailored specifically to them and their needs.
leaders will say they are too busy to address any of these trends.
But if you don't address them, who will? Ultimately, whoever drives
these trends within an organization will be perceived as a
significant contributor to the enterprise — someone worth
keeping. And someone with high value in the marketplace. When that
someone is you, you can drive results to the bottom line and be a
key contributor to the organization's success.
Burrus is considered a leading technology forecaster and business
strategist. He's the founder and CEO of Burrus Research, a research
and consulting firm that monitors global advancements in technology
driven trends, and the author of six books.)
Is Your Trade Exchange Missing Out On
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your barter company's listing on BarterNews.com isn't current, you
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Is your barter company's listing up-to-date?
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Here's how to get on board:
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How To Get More Sales In
Our street-smart restaurant
marketing report shows proven ways to rapidly boost your
restaurant's sales & profits.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
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