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This
report is copyrighted by Bob Meyer, Publisher/Editor of BarterNews ©BarterNews
2003.
All rights reserved. No part of this electronic publication may be reproduced,
stored in a retrieval system or transmitted in any form by any means,
electronic, mechanical, recording or otherwise, without the written permission
of the author.
You Are About To Discover One Of The
World's
Best-Kept
Business Secrets!
Dear
Entrepreneur and Business Builder,
Hello, my name is Bob Meyer. Spend a few minutes with me now and I'll
give you a valuable sure-fire business strategy that will rapidly increase
your sales and lower your costs. It doesn't require any large investments.
In fact in some cases you can start with no capital whatsoever.
You
can do it wherever you live, and you can begin as soon as you finish
this report. If you've ever thought that a competitive edge is what
you need in today's tight-money, cash poor, changing economy, these
strategies will provide the advantage you've always hoped for.
These techniques are our nation's best-kept, most jealously guarded
business secret. Never formally taught in top business schools or prestigious
universities, they're regularly used by our country's wealthiest, shrewdest
business moguls to make more money in a year than most people make in
a lifetime. ( As you will soon see.)
Once
you know and understand them, you too can begin using them without
any risk or without sacrificing a nickel of your existing
cash sales! And what are these powerful techniques that will enable
you to accomplish such herculean financial achievements?
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No
Matter What Business You're In,
Barter Is A Powerful Money-Making Strategy
Over twenty-five years ago I discovered these high-powered money-making
techniques.
At age 32, after eleven years of playing professional baseball, I
began importing products from Taiwan and India which I sold by mail
to schools across the country. To increase my profits and lower my
costs I printed a few extra pages in my catalog, and sold advertising
to non-competing companies.
In
A 5-Minute Phone Call I Cut My Cost By 80%...
And Then Paid For The Purchase Without Using
A Penny Of Cash!! Here's How!
One of the potential advertisers I talked to was the marketing director
of a large fund-raising company. He wanted a page of advertising,
and as payment offered me a 160,000-name mailing list...which I had
previously been buying from a list broker for $5,600.
In a single stroke I sold the page of advertising and decreased my
out-of-pocket costs for a needed purchasethe mailing list. I
saw how $1,000 (my cost to print an extra page) could be turned into
$4,600 more cash in handby simply changing the method of payment...trading
one page of advertising for his mailing list.
My prior stock market investments and real estate ventures paled in
comparison to this staggering immediate 460% return! The experience
occurred in a matter of minutes, but significantly changed the direction
of my business efforts. Because I suddenly realized the key to
rapidly building wealth is using what you now have to get what
you want.
What do you haveexactly what are your assets? (Circle
them now.) They will be the basis for your trading efforts, and my
program will show you the way.
Tangible
Assets
your company's products or services
raw materials
capital equipment
real estate (improved & unimproved)
leases, notes & TD's, bonds
144 stock, options, due bills
scrip, trade exchange credits
cars, yachts, airplanes,
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your
inheritance
employees
distribution (database, customer mailing list)
copyrights, patents, trademarks
collectibles (art, coins, stamps, guns, etc.)
gems, jewelry
antiques
other __________________ |
|
Intangible
Assets
financial statement
contacts
reputation
ideas/concepts time
awareness, energy, dreams
desire, beliefs, enthusiasm
drive, ambition
|
unique background
knowledge
information, influence
experience
skills and talents
education |
From
This Day Forward You Have All The
Purchasing Power You'll Ever Need!
Barter is a phenomenal opportunity because it makes what seems impossible,
POSSIBLE! It's an empowering tool that enables you to do things that
you normally can't do if you're short of cash...or if you don't have
a line of credit at the bank. It's a dynamic "vehicle" you
can immediately use to acquire an almost limitless amount of goods
and services, so you're no longer dependent upon cash the way you
used to be.
I
Was Amazed To Learn How Anyone Can Legally
Create Their Own "Money" In Any Amount!
Soon after my first barter experience, a master trader (Windjammer
Barefoot Cruises) showed me an astoundingly simple, yet 100% legal,
way to create almost unlimited purchasing power and expansion of wealth.
Captain Mike Burke began his Windjammer barefoot cruise business with
one "yacht"a 14-foot ketchand a dream. The dream
was to bring the windjammin' experience to as many other people as
possible. Through barter he leveraged his sailboat into the largest
fleet of tall ships in the worldseven proud ladies of the high
seas!
He used what he had, to get what he wanted. He traded unsold
cabin space on his boat for advertising in magazines that brought
him cash customers. His operation was very impressive, and I confidently
accepted his Windjammer scrip in exchange for advertising in my publication.
He created his own negotiable currencyWindjammer scrip. (The
holder of the scrip was entitled to take a week-long cruise.) This
was the scrip he traded to magazines for valuable advertising space,
thereby parlaying the vacant cabin space into the fleet of seven!
His success was almost magical. Burke dramatically expanded his purchasing
power on his own. He was in complete control, limited only
by his drive and ambition! There was no need to get money from a banker...where
his credit and financial statement would be scrutinized...no pledging
of assets "as security" was necessary...and no paying interest
on a loan.
Creating scrip is legal and even tax-deductible, as long as you follow
IRS rules and document your business-related purchases properly. Regardless
of what you do, you can issue "company money" to further
your business efforts.
In my program
I will provide you with all you need to get started with a "company
money" program using scripjust like Mike Burke did.
I'll show you everything step-by-step...what to do and how to
do it. Then you will be ready to issue and control your own currency,
to use immediately to generate greater purchasing power, and to
buy goods and services on far better terms than you ever can with
cash. Your "cost" is based on just the cost of supplying
your product or service backed by your company money...the scrip
you print.
And until
the scrip is presented to you (redeemable by the recipient) you
haven't paid out one centeven though much earlier, when
the deal was made, you acquired something your company really
needed.
Plus, some
25% of the time the scrip certificates you issue expire or are
never used. In either case you profit even more! Using scrip is
100% legal and tax-deductible when used for business-related expenses.
You'll get the complete full details on this incredible technique
in my program.
You'll learn
about one imaginative industry that has already issued over
$60 billion of their own currency... like a rocket, it launched
them skyward, to all-time high record earnings!!
Barter
Is The Way
To Finance Rapid Growth And Increase Your Wealth
Because You Buy Without Spending Any Cash
Plus There's No Need To Borrow Or Pay Interest!
Getting several spectacular Windjammer cruises at my barter "cost"
(25% of the cash price) gave me the opportunity to use them to increase
my business. I gave them to my customers as prizes to help increase
sales. The prizes, these spectacular sun-drenched Windjammer Barefoot
Caribbean Cruises, brought me profits that were many times the cost
of the ad I traded.
We provided cruises aboard the 282' Fantome. A magnificent 7-sail
ship that was originally built for the Duke of Westminster and later
owned by the Guinness Brewery family, before being purchased by Onassis
as a wedding gift to Princess Grace and Prince Rainier.
After a breath-taking cruise, teachers wrote us glowing testimonial
letters and sent photos which were prominently displayed in our catalogsbringing
us tremendous goodwill. Our sales continued to increase as more teachers
placed orders to be eligible for the next drawing!
Dozens of retailers traded their products to me for advertising space
in my publication. They generated hard cash from sales made using
ads for which they paid no cash! In addition, many of them shrewdly
collected cash (co-op advertising reimbursement payments) from the
manufacturers who produced the products they sold in my publication.
I traded direct with companies of every size and description...from
manufacturers of hard goods like furniture, computers and luggage...to
cosmetic companies and clothiers...from mail order companies, wineries,
publishers, hotel and resort and cruise ship owners...to brokers who
handled products for Fortune 500 companies. I picked up real estate
and stock (ownership) in new companies as well.
Since that day twenty-five years ago I've made many such trades. I
built my business faster, and with less cash, because I routinely
used what I had (my product) to get what I wanted.
I will show
you how and where to get advertising in exchange for your products
and services...how to collect cash co-op advertising payments
from your suppliers. (There are over 6,000 sources for co-op advertising
funds in the U.S.) Plus I'll show you a little known barter strategy
that increases foot traffic dramatically...25% to 50%...often
within a week.
Here's Just a Glimpse of What Else You'll Find in Bob Meyer's
Powerful Wealth Building Barter Program:
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How
to begin where you are right now. Establish your "hard"
and "soft" values. How to build a barter inventory and
then ascertain your exact barter costs. How to formulate your entire
barter strategy, set your goals, and confidently achieve them.
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How
to lower your overhead and operating costs... plus creative trading
advice, tips, and step-by-step suggestions for tradesmen, and professionalsdoctors,
dentists, CPAs, lawyers, etc.
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How
a smart entrepreneurial retailer can use barter against the entry
of an "800-pound retail gorilla" in your marketplace.
Six powerful tactics to successfully compete against the giants.
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See
how barter played a major role in the construction of a spectacular
million-dollar mansion. A 7,800 square-foot, three-level classic
Palladian-style, eight-fireplace lakefront villa in Michigan that
was built on barter! The owner traded for demolition of the
older cottage prior to construction. Then bartered for the architectural
plans, excavation of the basement, rough carpentry and finishes
too, plus even 2,500 square-feet of top-grade Italian marble. We
give you the name of the barter company that the owner worked with.
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Where
and how to secure interest-free, five-figure, non-secured business
loans in a matter of hours.
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How
to buy a needed product for $350 that your competitors pay full
tab$8,000to obtain. (You're buying it at less than 5¢
on the dollar!) Almost every company in America can (and should)
make this purchase. Yet less than one in 50,000 does so in this
manner, because they don't know how. Although the huge gain may
sound risky, it's one of the soundest moves you'll ever make since
there's no financing or borrowing necessaryinstead you're
using what you have to get what you want.
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How to set-up trade partnerships with your current suppliers and
vendors so both of you will benefit and save thousands in cash.
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A simple super-conservative move you can immediately make that takes
a minimum amount of cash flow (just another $80 a month) and invests
it for a super-safe return of $165,000 in ten years.
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How to quickly set up long-term "trading alliances" which
will supply you with needed goods and services on a continuous basis.
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Case histories of how high-profile companies use barter to accumulate
vast amounts of needed products and services...thereby greatly improving
their net profits.
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Typical commissions paid when working through trade exchanges, barter
brokers, corporate barter companies. Plus how to quickly build your
awareness, so you can confidently trade with them.
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Nine different barter strategies you can immediately use to leverage
your employees' productivity.
-
How to handle your barter transactions for tax deductibility. Advice
from the authoritiestop CPAs and a former FASB (Financial
Accounting Standard Board) memberwill show you the exact,
easy way to comply with all regulations.
-
You get checklists, diagrams, charts, photos and examples. All these
will help you make your trading efforts "fail safe" and
extremely profitable.
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A
Huge New Market Awaits Your Business...
You Can Generate $50,000, $100,000, $500,000 Or More In
Totally New Sales Through Computerized Barter Networks!
Imagine a situation where every time you spend a dollar on a business
purchase you are guaranteed a dollar back in new business! That's
exactly how more than 350,000 U.S. companies now operateprofitably
trading billions of dollars worth of products and services.
They do so through formal organizations known as barter networks or
trade exchanges. (A trade exchange acts as a clearinghouse to match
buyers and sellers, and also as a bank to track each transaction.)
The federal government gave trade exchanges the "stamp-of-approval"
through the Tax Equity and Fiscal Responsibility Act of 1982, which
recognized them as third-party record keepers of financial information,
the same as banks and stockbrokers.
Why are so many companies happy, even eager, to trade? Because they
have a surplus of goods and services, and a shortage of cashjust
like you. Plus they need what you have! For many, it's the only way
they can easily generate substantial additional business.
Through our nation's trade exchanges it's possible to gain exposure
to tens of thousands of potential clients. And many times, you'll
find the by-product of all this new barter business (because everyone
you deal with has friends and business associates) is cash referral
business...a great side benefit!
Huge future sales are waiting for you. Possible, because as a member
of a trade exchange you get free advertising in annual trade directories
and free monthly statement stuffers (your company's fliers are sent
to every member). Plus many exchanges offer a free, weekly e-mail
and broadcast fax-service as well. These e-mails and faxes always
announce the latest cruises and other travel accommodations available
to exchange members, in addition to other listings.
Another sales conduit is a yearly barter expo. In Southern California
a one-day affair held at the county fair grounds will see member/vendors
earning $30,000 to $40,000 in trade dollars during an eight-hour effort.
Savvy entrepreneurs often belong to several exchanges to maximize
their sales opportunities. The largest privately held company in central
Florida, for example, belongs to 12 trade exchanges and does $2 million
in trade business annually. (Complete details on this company's barter
activities are included in our program.)
The bottom line, when you are a member of a trade exchange, is that
you can purchase almost anything you want without paying cash. You
pay for your purchases with the promise to provide your products or
services at full retail value. These new sales
are the proven way to build your customer base, and solidly expand
your operation in these times of tumultuous economic change.
The Trade Exchange Guarantees
You New Distribution
And Increased Cash Flow
Every trade you make through the trade exchange is new additional
business, and you don't give up a single penny of your cash business.
These new sales dramatically increase your cash flow because
all your purchases are done with "trade dollars" instead
of cash. The average business person operating on a cash-only basis,
finds it almost impossible to believe that he can pay so many of his
bills with his products or services using a trade exchange.
For instance your typical month-to-month fixed expenses that could
be covered on trade would include: office rent, paging and answering
service, janitorial service, accounting/bookkeeping, equipment purchase
and rental, maintenance contracts (building and office equipment),
landscape maintenance, security system, coffee service, bottled water,
payroll services, secretarial service, pest control, message-on-hold
service, to name a few.
Periodic expenses that can be obtained on trade include: travel expenses
(accommodations, meals), staff incentives/bonuses (vacations, restaurant
scrip, entertainment, event tickets), printing, graphics, advertising
and promotion, computer programming and repairs, financial planning,
medical reimbursement plans, carpet cleaning, building repairs (roofing,
painting), parking lot repairs, customer gifts, auto repairs, banners,
signs, flags, and products for your personal needs.
Every time you acquire any of these goods or services without
spending cash, you increase your cash flow...a critical factor
in business. Using barter instead of cash makes it easier to operate...and
removes a lot of the day-to-day pressure.
Ask anyone who's operating a successful company and they'll tell you
there are only two critical factors to running a business. First,
you must price your product so you make a profit. But sales and receivables
aren't enough. Secondly, you must continually generate a lot of "on-going"
cash (keep the cash flowing), so you can pay your bills and other
obligations in a timely manner.
You will be amazed at the immediate increased cash-flow when you use
the tactics and strategies that are fully explained in my barter program.
Bob Meyer's Powerful Wealth-Building Barter Program Includes:
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How
to structure your company's bartering operations through a trade
exchange so you can make greater profits. (Includes comprehensive
checklist.)
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How to use barter in a contract negotiation to increase your company's
market penetration.
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How to trade your way out of debt.
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A powerful proven technique, plus a letter, to use when working
with new suppliers. It will increase your cash-flow by thousands
of dollars. I'll tell you about one company that uses it with 70
different vendors. They do over $1 million a year in savings through
this one technique alone!
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The most important and valuable person in a trade exchange. It's
not who you think it isbut you'll want to develop a real rapport
here!
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A quick three-minute exercise that makes every marketing dollar
do the work of seven.
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Where the biggest trade exchanges in the country are located. And
the fastest way to get your product/service moved into these exchanges.
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Typically, what percentage of a company's gross business should
be done on barter. How to analyze with complete accuracy
exactly what your company should be doing a year in barter.
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How a Mid-Western couple used barter to acquire the home of their
dreams by covering their closing costs, the real estate commission
and the down payment, as well as a 2nd mortgageall on trade.
Then they completely renovated it on barter working with 120
different contractors and furnishing companies...all members
of a trade exchange. All of the suppliers names are listed, plus
the barter company that assisted in the entire effort.
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Where the best deals within a trade exchange are found.
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Twenty specific barter strategies to follow which will increase
your business income by a minimum of $100,000 a year.
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An in-depth look at the mystique and the reality about ratio trading
and sequential trading.
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Three points you must check on when sizing up a trade exchange
to do business with. Only these three items reveal the "wealth"
of the exchange.
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How to travel to exotic foreign countries, paying for your trip
through local trade exchanges. (See the list of foreign countries
in our directory that have trade exchanges which inter-trade with
American trade exchanges.)
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House and apartment vacation tradingthe "who, what and
how-to's."
You
Can Cover Your Marketing And
Expansion Costs On Trade
Growing successful businesses often do a great deal of local direct-mail
advertising. (Companies that are struggling can't afford to do so.)
Now, regardless of your tight cash-flow, you can too! Because through
a trade exchange you can trade for printing (flyers, envelopes, etc.),
mailing lists, letter-shop services, color separations, copy-writing
and layout services.
You cover these expenses by spending the trade dollars you've earned
from barter sales (of your products/services) to other members of
the trade exchange. Many exchanges also offer consumer and business-to-business
mailing paks where your "insert" rides along with 15 or
20 other offers.
Fred G., a friend of 15 years, is like most service business owners...he's
not busy 100% of the time. And when he isn't, rather than sitting
idle, he barters with members of a trade exchange earning trade dollars
that he can use in a hundred different stores, restaurants or supply
houses.
Recently he traded his services for improvements on new office space.
And saved himself $60,000 when he took advantage of an option on a
5-year lease, by choosing unimproved quarters at 50¢-a-foot rather
than leasing fully-improved space at $1-a-foot. Then he traded for
the improvements-carpeting, partitions and shelving, dropped ceilings,
painting, wiring and reinforced plumbing.
Everything was paid for with trade dollars that cost him only his
time, saving him 80% on the cost of the improvements. He received
full retail value in return for the work he did on trade, in what
would have been down time. And when moving day came he relocated,
to his new 2,000 square-foot quarters, using a mover who was a member
of the trade exchange.
Like many small business owners who are "cash tight," Fred
could not afford the immediate cash outlay to make the $13,000 in
improvements. And without barter he would have had to pay double the
monthly rent for the fully-improved quarters. Instead, he saved $60,000
on the lease by bartering his "empty time" which more than
paid for the improvements.
In another situation, a Mid-Western fine arts company started out
trading prints and paintings directly to contractors and vendors,
to pay for services rendered. Then, for even faster growth, they expanded
their trading efforts through the trade exchange marketplace.
In a single year they earned over $1 million in trade dollars which
were used to help open 26 new locations...spending trade dollars for
local and national advertising, electrical and carpentry remodeling
work, 4-color printing, flowers and wine for showings and new openings,
as well as travel, hotel and restaurant expenses in the new locations.
Now
You Can Eliminate Your Number One Problem
Lack Of CapitalFOREVER!
The number one reason for business failure is lack of capitalnot
lack of energy, effort, or intelligence. In fact, as a nation we're
more ambitious than ever. Last year an astounding 800,000 new companies
were started. This compares to the 75,000 a year that were established
back in the 1960s.
If you're like the average business owner, you started with approximately
$10,000 and high hopes. You've relied on the sweat of your brow and
some high-interest credit cards, a second mortgage against your home,
or possibly some assistance from your family to get going. Typically,
you're struggling with tight cash-flow while having a hard time building
adequate cash reserves.
Banks have been virtually no help at all to you. The Small Business
Administration reports that entrepreneurially-led small businesses
have access to just 9% of the credit available to U.S. companies.
Plus, because things were so tight right from the start and cash was
at such a premium, you've been under pressure to make every action
justify its existence. Not having an unlimited checkbook means you've
continually competed primarily by cutting your prices "to the
bone"making it even tougher on yourself.
Ironically, you and every other hard-working business owner already
has an abundance of capital on handit's your "private capital"your
products or services. You've just never thought of it in this manner,
or knew the exact way to go about harnessing your "private capital"
to build your business.
Now, with this report in hand you have a choice. You will see the
way to add greater flexibility, profitability and excitement to your
life and business efforts. You can begin using these new techniques
and strategies to create enormous avenues of distribution, generate
explosive sales, and build greater purchasing power for yourself-because
it costs you very little "extra" to barter...in some cases
almost nothing.
And every time you barter you're able to acquire something you need
without spending cash. (The cash you'd normally spend now
stays in your pocket!) Best of all, this additional new barter
business never disturbs your on-going cash business. It's a potent
technique that elevates you to a higher level because...
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Barter
Enables You To Harness The Power
Of Your Company's "Private Capital"
For Greater Cash Flow And Increased Wealth
You can trade "direct" through personal contacts and dozens
of business friends, in addition to the newly-built alliances which
my program will show you how to quickly develop.
Then you can expand your horizons through "indirect" trades
with hundreds of other companies, by working through trade exchanges
and other middlemen. In addition you can create extra buying power
by simply issuing your own "company money" for multiple
trading purposes. Isn't that far better than having to wait for your
bank account to slowly grow before you can acquire your business needs?
Regardless of how you choose to start trading, you will get goods
and services at a lower cost (and on far better terms) than you ever
can with cash. Structure a deal in the proper way and there's little
downside risk, because you don't pledge assets or make personal guarantees
on your transactions.
Furthermore, when you work through a trade exchange, there's no need
for you to deal with onerous credit approvals and interest expenses,
since all your barter purchases are automatically approved and entirely
interest-free.
And the most exciting part of using this money-making strategy is
that there is no ceiling on how high you can go...in a minute
you'll see what I mean. You're limited only by your vision, drive
and ambition to create more wealth...
(If
you would like to order FastStart Program I click
here. If not please continue.)
Program II Corporate BarterBig
Money For Big Hitter's
Our definition of corporate barter is any sizable trade, $100,000
or more, done without cash, by companies who do more than $10 million
in annual sales. (About 3% of our nation's 21 million companies.)
Here are some examples...
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Let's
Make A Deal!
When Delford Smith, President of Evergreen International, a salvage
company, got the news a barge was sinking on the Columbia River,
he quickly arranged a barter deal with the company that insured
the merchandise on the barge. Then dispatched his helicopters to
the scene where he'd be paid, not the usual hourly rate, but half
the value of the merchandise he could rescue!
-
Use
What You Have To Get What You Want!
Thirty-seven-year-old Lisa Gaye Shearing astutely traded on the
fact that her gender could be a tremendous help to a start-up company
that wanted to get in on a special government FCC auction. (Minority-owned
businesses were able to get huge discounts on licenses.) She acquired
a 50.1% ownership in the new company, without having to put up one
cent of the $53 million bid for the licenses available to her minority-owned
firm.
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Vastly
Expand Your Advertising Budget Without Using Cash!
Celebrity chef Wolfgang Puck is the owner of a trendy restaurant
on Sunset Boulevard in Beverly Hills. He bartered his appearance
in national TV ads for Visa, receiving in return millions of dollars
worth of exposure through the commercials. There, he exclaimed,
"At Spago's we no longer accept the American Express Card."
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The
Opportunities Are Everywhere!
To work off huge stockpiles of cheese in the '80s, the Department
of Agriculture gave the cheese to our nation's schools. Marvin Schwan,
an astute billionaire who started with a one-truck ice cream business,
saw the surplus cheese held by schools as an opportunity. He soon
won hundreds of school-lunch pizza contracts by bartering pizzas
to the schools in exchange for their government cheese allotmentsa
key ingredient used in his pizza business.
Later there was a government flour surplus. Schwan quickly set up
a pasta company and contracted to sell discounted pasta entrees
to schools in exchange for government flour credits.
-
You
Can Orchestrate Exciting Transactions!
Another enterprising entrepreneur arranged the exchange of 500 Fujitsu
laser printers for 1.7 million units of military ready-to-eat (RTE)
meals. (The RTEs were surplus from the Persian Gulf conflict.) Then
he turned around and sold the meals to relief agencies for immediate
use in hurricane-ravaged Florida and Hawaii.
If you are starting to get excited, if these stories have your creative
juices flowing, if you have an understanding of the vast opportunities
our changing economy creates, then you probably already see that barter
offers you the greatest profit potential available anywhere.
"In
Business You Never Get Something For Nothing...
But Barter Arrangements Come Close Enough"
Mark McCormack made the above observation in his national best-seller,
What They Still Don't Teach You At Harvard Business School.
Although McCormack is better known for his book (and being Arnold
Palmer's agent) he wisely used barter to build his company, the International
Management Group, into a worldwide organization that does $1 billion
a year in business. An enormous accomplishment for the agile-minded
young attorney who started with $500 in seed money.
McCormack's not bashful about his barter commitment...it was one
of the tools he used to build his empire, "I'm convinced
that most companies don't maximize their barter possibilities. Instead
of aggressively reducing costs by trading their services for those
of their suppliers, they seem content to pay top dollar for everything.
Any business organization, whether it deals in hard goods or intangibles,
can increase its barter activities. Executives in our organization
are not timid or embarrassed about barter."
Does this give you any imaginative ideas of ways you could use barter
in your business? Although McCormack was ahead of most in his barter
focus and inventiveness, that's rapidly changing. Today the awareness
and use of barter is in much greater evidence than when he authored
the book a dozen years ago.
In our program we'll provide you with an in-depth survey from the
CFO's (Chief Financial Officers) of America's largest corporationsthe
Fortune 500. It shows you the staggering amount of barter these giants
are now doing...the five specific ways they do it, and why they're
trading so much more today than ever before. Michigan State University
sponsored this survey and it confirms the millions in added profits
that barter brings to these well-known corporations' bottom line.
It shows that. . .
"Corporate
Barter" Is A Versatile Tool Larger Companies Use
To Gain A Major Competitive Edge
In Today's Crowded, Dynamic Marketplace
Typically, the larger a company is, the tougher it is for them to
reach their projected growth targets. Most are under enormous pressures
to perform. Corporations making up the Standard and Poor's 500, for
example, experienced a pitiful 1.4% annual growth rate for the decade
1984-1994.
The new economy has dramatically changed the game for large corporations.
Deregulation, corporate cut-backs, leveraged buy-outs plus an onslaught
of foreign competition and the lightning-fast technological changes
spell trouble or at the very least a constant adjustment. For instance,
consider the huge number of new product introductions, as well as
new models and packaging changes that are coming on stream-ten times
faster than in the 1970s.
One thousand new products are now introduced monthly, and it's
not likely to slow down because technology is accelerating at a staggering
pace. Product life cycles are now measured in months rather than years.
Some products are actually becoming obsolete as they are being shipped,
especially in the high-tech and computer industries.
Other forces at work that increase the pressure to perform include
product over-runs, discontinued lines, sales cancellations, inaccurate
sales projections, and the inevitable recessions we have no control
over.
As changes occurwhen your products can no longer help the bottomline
but become a burden-they must be retired, mothballed, written-down,
liquidated or ideally made to perform once again, i.e. getting a "second
life," which enables you to recapture your capital investment.
Here's what I mean...
Trade
Your Excess Inventory For The Top Price PossibleEven
Though Others Offer You Only 10¢ Or 15¢ On The Dollar
When Playtex International wanted to clear its shelves of a product
(Jhirmack shampoo) it no longer manufactured to make way for the introduction
of a new product, they looked at all their options. Then chose to
work with a barter company, trading all $20 million of the excess
stock at full wholesale price, because it promised a huge stream of
profits...far greater than any other offers elsewhere.
The chief financial officer not only received a top price for the
shampoo in the form of media credits, he avoided having to take a
"write-down" on the old inventory. Then Playtex immediately
used the credits to buy advertising for their many other products.
The bottom line: Playtex instantly saved themselves millions
of dollars by "recycling" the dead product through a corporate
barter deal. Jhirmack shampoo had performed once again...which enabled
Playtex to recapture their investment.
How To Profitably Move Your
Corporate Real Estate When The
Value Has Dropped To Less Than Your Cost
In the 1980s our nation's commercial real estate space literally doubled
in a single decade. In other words, we duplicated the total amount
of space that previously took us 197 years to build! Market adjustments
quickly followed and prices dropped dramatically.
Salomon Brothers Real Estate says it'll be another nine years before
the supply of vacant office space is absorbed in our nation's 50 largest
cities, as we emerge from the greatest real estate "write-down"
in history.
Of course that's assuming a normal recovery, which certainly isn't
guaranteed given today's down-sizing by Corporate America. It's very
possible that more office space will be put on the market as fewer
workers need to commute to their cubicles in high-rise office buildings.
Laptops and computers in the home are rapidly changing the way we
work.
Many corporations are now holding on to real estate assets that they
should get rid of. If they go the traditional route, and try to cash-out
at today's prices, many times they face huge loses. But there's a
solution...a better way to move your property, and our program shows
you how to turn your "problem" real estate into other "needed"
assets. You'll see how truly innovative "win-win" real estate
transactions are structured on a level comparable to the most sophisticated
investment banking techniques...brilliant arrangements that create
an enormous upside for your company's balance sheet!
These
Four Transactions Are Examined To Show You The Way
-
Waste
Management Corp. owned a multi-tenant office building in San Francisco
that was "hammered" in the downturn. It had a market value
equal to only a fraction (25%) of its book value. Yet through an
impressive barter transaction WMC was able to remarkably recoup
a full 100% of its $25 million net book value.
-
Long
John Silver Inc. moved surplus restaurants in Jacksonville (FL)
and Lexington (KY) in the same unique manner.
-
The
STP division of First Brands traded a property in Atlanta where
a market value represented 21% of net book value by using a similar
technique.
-
Plus
you'll see how the amazing $548 million trade of a 53-story office
tower in New York City was consummated. (This block-buster of a
trade even excited the staid brain-trusts of a major pension fund!)
Our program shows you how a typical corporate-barter real estate transaction
looks...which corporate barter companies are most experienced in providing
this unusual service...the time it normally takes to do such a deal,
as well as the variables involved when title is delivered to satisfy
the accounting and auditing principles...you'll learn how your company
can begin to spend trade credits even prior to the closing.
How the value of the real estate is determined...how transactions
are designed to create full value liquidity for you (the seller),
so you can avoid the massive write-down on your assets.
Solve
Other Major Financial Dilemmas
And Increase Your Buying Power As Well!
A
"White Elephant" Is Turned Into A Money-Maker
Lufthansa
Airlines had 2,000 square-feet of exorbitantly expensive retail space
at Lexington and 59th Street in New York City, which they no longer
needed.
Having signed a long-term lease through the year 2009, they were paying
$250 a square foot even though comparable space was now going for
about half that on the open market. Keeping it for another 16 years
was the most expensive option they had.
But sub-letting the space at a lower "going rate" wasn't
much better, as they'd take an enormous "hit," financially
speaking. Instead, they chose a third optioncorporate barterand
traded the prohibitively expensive space for advertising time
and other services at the face value of the lease$250
per square foot!
Arthur Molins, Lufthansa's general counsel, explained the brilliant
move, "If we had kept or sublet the space we faced a huge loss,
only through barter could we be made whole." In our program
we show you exactly how this long-term barter lease was structured.
If
You Can't Get Blood Out Of The Turnip-Take The Turnips
Carl
Icahn, the former chairman of Trans World Airlines, was owed $190
million from TWA. When it came time to pay the debt the airline only
had $100 million in the bank, and was unable to pay. Icahn, a quick-thinking
billionaire, adroitly negotiated a barter transaction, along with
purchasing additional tickets at a steep discount. The total deal
was $610 million in face-value airline tickets. Then he promptly opened
a new company, Global Discount Travel Services, and began selling
the tickets at a slight discount to more than recoup his $190 million.
TWA was a winner in this barter transaction as well. They canceled
their $190 million debt obligation by providing tickets at a big discount,
in addition to providing the bartered seats. (Typically a plane is
65% full, so some of the 35% empty seatswhich can never be sold
once the plane takes offwill be used to pay off their debt and
$190 million stays in the corporation.)
Recapture
Your Enormous Capital Costs By Putting "Unused Capacity"
To Work
James
River, a paper and cosmetics manufacturer (Northern, Brawny, Vanity
Fair, Dixie and Natural Touch), had an enormous investment in their
new facilities, but had a good deal of unused production capacity
for a new baby care product. They worked with a corporate barter company
to produce more product inexpensively (at their marginal cost), which
the barter company then re-marketed into Canada, Puerto Rico, and
Singapore. Through barter, James River was able to expand their brand
advertising efforts and increase their market share as well.
Or
continue to read |
Finance
Rapid Growth With Your Product
Instead Of Cash
Syrup For Advertising
Barq's, a Louisiana manufacturer of root beer, had a great product,
but little recognition outside of their regional market. That was
before they doubled their ad budget, and increased sales, by trading
root beer for advertising. Their efforts were so successful that Coca-Cola
recently bought them out.
Empty Rooms For Exposure & Name Recognition
Howard Johnson Franchise Systems traded 120,000 room nights, or 5%
of their capacity, in return for advertising. Since their average
hotel has a 65-67% occupancy, they always had some vacant rooms...
and their only trading cost was "changing the sheets." Such
barter financing of advertising is an inexpensive way to build name
recognition, because of the hotelier's low marginal cost structure.
In our program we will give you the results of a survey from the 100
largest hoteliers in the U.S. and Canada. It shows how hoteliers are
bartering, the ways they do it, and the enormous added profits barter
brings to their operations.
Cooperative Barter Effort Brings P.R. Coup
Brazil's Tourism Board concluded a $40 million deal with an American
corporate barter company for a public relations and advertising effort
in the U.S. to encourage tourism in Brazil. Rio de Janiero's hotel-keepers'
association participated in the transaction, as the bulk of their
trade would be bartered hotel rooms.
Trading Space (Empty Seats) For 9,000 New Uniforms
Australian-based Qantas airlines recently adopted a major barter acquisition
program and promptly traded airline tickets (empty seats) for 9,000
new uniforms. They followed one of the major strategies for optimal
barter success. You'll see what this "key" is so you can
do the same with your company's barter efforts.
Unsold Time For Equity In Emerging Growth Companies
Recently, ABC-TV formed a new unit with the express purpose of bartering
its unsold time to new, young, emerging, growth companies in exchange
for 5% to 20% equity stakes (stock ownership as payment for their
TV time). ABC, knowing that the second-hand on the clock never stops,
has adopted the profit-making mantra, "We must trade our unsold
time or lose it, forever."
These seventeen examples have shown that, regardless of the situation,
corporations use what they have to get what they want.
Today's
Rapid Growth Of Corporate Barter
Offers You An Unprecedented Opportunity
To Work As A Middleman
The single fastest-growing segment of the barter movement in the U.S.
is corporate barter. Two decades ago, with much less competition and
slower technological change, it was a far different world than what
we see today. Direct trading among major corporations was an afterthought
and few had barter departments. There were but a handful of corporate
barter companies, as well.
That's all changed...corporate barter is exploding! Major corporations
are not only trading with each other, they're increasingly enlisting
the services of the some 100 corporate barter companies. We'll send
you their names and how to contact them.
Expansion of these barter companies resulted as former employees chose
to go out on their own, after having worked for others where they
learned the business. A client base is developed over time through
referrals from satisfied clients, in-house telemarketing programs,
a sales staff, and working with middlemen who act as finders and co-brokers.
As a middleman, you introduce a corporate barter company to company
officers you know who have products or services they want to trade.
When such an introduction is madeafter you've signed
a contract with the corporate barter company which outlines the specifics
of your agreementand it results in a signed barter contract
between your client's company and the corporate barter company, you
will have earned your commission!
Earlier I mentioned the entrepreneur who earned an astounding $615,000
as a middleman. A sum you may find hard to believe... especially if
you're working extremely hard for a fraction of this. But this was
the actual commission earned when this individual introduced a personal
friend of hisa very high-up corporate officer of a major Fortune
500 corporation having the power to OK the tradeto a corporate
barter company which subsequently led to a huge barter deal.
The corporation wanted to get out of the restaurant business (one
of their smaller divisions) by divesting the 41 free-standing restaurants
they owned. The commission earned by the middleman was $15,000 per
restaurant traded. All 41 were acquired by a barter company and so
the middleman earned $615,000.
Here's
What You'll Find In Bob Meyer's 207-Page
"Corporate Barter In The USA Report"
-
The
five different corporate barter trading techniques.
-
The history of corporate barter trading: how it began, how it differs
today, why it's a needed and viable business technique in today's
fast-changing world.
-
A brilliant barter move that enabled a large grocery chain to acquire
a million dollar roofing job, plus new customers.
-
The key factor for developing cooperation among stand-alone divisions
within your company.
-
How a Texas company traded 9 million pounds of bricks (from an old
plant) for $5 million of needed services.
-
How to work with your major vendors on a barter basis.
-
A penetrating look at McDonnell Douglas Helicopter's $16 million
corporate barter program. (Includes an in-depth interview with Gary
Pacific, manager of their countertrade department, explaining how
corporate barter companies effectively work with Fortune 500 corporations.)
-
How to approach and work with your accounting and purchasing departments.
-
You'll see how the corporate barter industry is self-regulating
itself...efforts that include the adoption of an historic Code-of-Ethics.
-
The keynote address on corporate barter's new era by Bob Meyer.
(Given at the International Reciprocal Trade Association's annual
convention.)
-
Trading through middlemen: a comparison in 20 different areas, between
a corporate barter company and a trade exchange. (See which one
to use in various situations.)
-
What price(s) your company can expect to receive for your products/services
in a typical corporate barter transaction.
-
Thirteen remarketing avenues used by barter companies, which typically
avoid affecting your company's normal distribution channels.
-
A checklist of the nine specific actions your company should take
to get maximum effectiveness in a corporate barter deal.
-
Sample of a typical contract. Plus a look at a $500,000 transaction
with complete step-by-step spend-down of trade credits, showing
you how the corporate barter contract actually works.
-
How to develop your company's "request for proposal" (RFP),
and the seven elements to use in your scoring process.
-
Performance guarantees you should seek for fulfillment of the contract.
-
Case studies (actual examples) of companies who have done corporate
barter deals.
-
What products/services your company can realistically expect to
receive in a typical transaction...and what not to expect. (Included
is a checklist for your company's use.)
-
An actual 4-page corporate barter contract. Attorney's charged
$12,000 to draft this one, but it's yours FREE as a part
of our one-of-a-kind program.
-
How to get your company's middle-management intricately and positively
involved in your barter deal, because it "rewards" them
to do so.
-
We give you the names and addresses of corporate barter companies...
their top officers, phone and fax numbers. As part of our service
Bob Meyer will personally make the introduction for you, if you
wish.
-
You'll see how to handle your barter transactions on the books.
We hired an expert CPA, as well as a former FASB (Financial Accounting
Standard Board) member, to author a special report on how to handle
the corporate barter accounting question. He details FASB's Task
Force consensus on the accounting for barter credits (FASB 93-11).
(We paid him a five-figure check for his expertise and critique
on the new ruling.) It's all yoursFREE in our program.
-
How investment-recovery departments of major companies are maximizing
their investment returnsup to $150 million annuallythrough
barter and asset recovery programs. (Full details on the Investment
Recovery Association are provided in our program as well.)
-
We also give you the details on how you can become an associate
member of the American Countertrade Association (ACA), a prestigious
organization for "major players." Corporations are literally
doing billions-a-year of barter worldwide. (ACA's Executive Director
Dan West and Bob Meyer have appeared on industry panels and TV shows
together.)
Or
continue to read |
My
Motivation For Sharing This Information With You
Goes Beyond Making More Money
We have covered a lot of material in a very short period of time.
You can now see the immense value I'm offering you. Yes, I obviously
expect to make money by selling my program to you, but my reason for
doing so goes beyond that. Remember earlier when I told you about
my first barter experiencetrading a page of advertising for
a mailing list which enabled me to instantly pocket $4,600 in a few
minutes?
Immediately after that first trade my next thought was "How can
I do this again...and again...and again?!" I wanted to learn
it all-every technique, strategy and tactic I could use for myself.
It was the beginning of a relentless search.
I combed the country for contacts, because to be a player in the Barter
Game you need to know the other important players. Not only those
companies that will trade their products/services (there's billions-of-dollars
worth of inventories in the marketplace), but the brokers, the middlemen,
the trade exchanges and corporate barter companies too.
It wasn't long before it dawned on me that the more barter was understood
and used, the better it would be for everyone. But back then, some
twenty-five years ago, there was no centralized forum where
one could get such information. There was no BarterNews magazine,
nor a directory that listed the names and addresses of these valuable
barter contacts here in the U.S. as well as worldwide.
After talking with thousands of business owners...and cementing relationships
with hundreds of like-minded traders, I moved forward. And in 1980
I began publishing BarterNews, explaining these business strategies.
Thousands of companies are now using these principles. But the
surface has really just been scratchedremember there are
21 million companies of every size and description in our country.
I believe that every business in the U.S. can and should be bartering
a percentage of their products and services. When they do,
and this is the most exciting aspect of sharing this information,
everyone benefits. Because the more products and services available
on barter in the marketplace, the more value you and I and every other
trader will get. In other words, as the circle widens, the expansion
of goods and services benefits everyone! The enormous growth I've
witnessed over the last two decades absolutely confirms my belief.
You
Can Begin On Any Level...The Opportunities Are Everywhere!
The benefits of barter are now surely obvious to you. However, if
you don't have your own business, or much money for that matter, you
can still use barter to make your mark. Look into the full or part
time opportunities of becoming a barter broker or "middleman."
You can earn big commissions for your services, or take a handsome
share of the deals you put together. Or you could become a marketmaker,
by buying and selling various barter trade credits and "scrip
currency."
You could choose to find some financial backers and get into the barter
business by opening a trade exchange. Or if you have important corporate
contacts, you can earn lucrative "finder's fees" as a middleman,
by making specific introductions. (Just a moment ago I told you about
a man who did just that, and earned a staggering $615,000 on a single
deal!)
Opportunities are really everywhere as companies downsize and focus
on staying lean and mean in today's competitive marketplace. Regardless
of a company's size, there's never enough sales or too many cash reserves.
And there's almost always a surplus of goods and services, everywhere.
Barter represents a tremendous opportunity for you and your business.
It is the fastest and easiest way your company can increase its sales,
expand its wealth, and solidly leverage its customer base. So, regardless
of where you are right now, I invite you into the circle. Get involved
by ordering my program today. As soon as I hear from you, I'll get
the entire program in the mail to you.
Then, if you have any questions call me. Part of my service to
you is free consultation...and I look forward to working with
you after you've studied all of the materials.
I've done my best to explain an unusual opportunity to you. And I've
given you more than enough information to make a positive decision
to get started now with this powerful program. However, if
you think (after reading it over), that it's not everything I've said
it is, just tell me. I'll refund your payment 100%, no questions asked.
I look forward to hearing from you and working with you.
Sincerely,
Bob Meyer
Publisher/Editor
Here's
How To Take Advantage Of Bob Meyer's Amazing
Wealth Building Barter Program At Absolutely No Risk To You!
The
Basics of Barter-What You Need to Know To Make Money In Barter
This
program is for the entrepreneurial business owner and sincere opportunity
seeker who wants to master the ultimate money-making strategy. Armed
with this knowledge you can eliminate your No. 1 problemlack
of capitalFOREVER! You get all this!
-
Bob
Meyer's Fabulous Wealth Building Barter Program.
(Seventeen years in the making, our "FastStart" book provides
you with all the information and direction you'll need to get started
FAST! This 230-page, 8.5" x 11" masterpiece provides you
with specific, step-by-step guidance...start trading fast on solid
footing. You'll learn how to create and then profitably use your
company's own "currency," plus how to rapidly build
your company's name and reputation in your local market without
using cash.)
-
90-Minute
Video: "Barter-a Powerful Financial Tool."
(This invaluable hour-and-a-half video presentation was filmed at
the 6th Annual Inc. Magazine Conference held in San Francisco.
It shows you how you can use barter to dramatically increase sales
and profits, lower your overhead, and cut your operating costs.)
-
Personal
Consultation With Bob Meyer-for one full year.
(Plug into Meyer's 25 years of barter experience and exclusive network
of highly-placed barter contacts in the U.S. and throughout the
world. Brainstorm, network, form joint ventures, and learn from
one of the brightest in the business. He will help you with your
individual situationsolve problems, answer questions, point
out opportunities.)
Program
I: $298.00
Order
Now
Corporate
Barter-Big Money For Big Hitters
Our
changing economy is creating vast opportunities. Corporate barter
is a little-known technique you can use immediately to gain a major
competitive edge in today's crowded, dynamic marketplace. It offers
you the greatest profit potential available anywhere!
-
Corporate
Barter In The U.S.A.
(BarterNews' exclusive 207-page authoritative publication
on corporate barter trading. This powerful, never-before published
information shows you how to move excess or underutilized inventories.
Included is a complete 4-page barter contract that cost $12,000
to draft. Plus, heretofore never revealed ways you can use to earn
big finder's fees and huge middleman commissions.)
-
Million
Dollar Real Estate Deals.
(See how "win-win" corporate barter real estate transactions
are structuredbrilliant arrangements that create enormous
upside value for your company's balance sheet.)
-
One
Year Unlimited Consultation.
(Get the answers to any questions you have regarding the methods
and techniques used in corporate barter
get help with any deal
too big (or complex or expensive) to transact on your own
get
introductions to key corporate barter company executives. All this
personal consultation is yours when you order this valuable Program
II.)
Program
I & II: $496.00 - Order
Now
Here's
What Others Say About Bob Meyer And BarterNews Magazine
(These unsolicited letters are in our corporate files.)
A rare resource of information...
The materials that we purchased from BarterNews have been a
great help! They were well worth the small investment required. The
information contained within the current and back issues of BarterNews
is rare and resourceful, indeed. In fact, after much research we were
unable to find any meaningful periodicals on the barter industry,
until we found out about BarterNews.
I especially appreciate the time you took to discuss our trade endeavors
and the counsel you provided. I'm sure that it is this type of "over
and above" service which has afforded your magazine the reputation
and growth it has achieved.
Very rarely do I write unsolicited letters of recommendation. However,
it is very refreshing to receive competent, quality service in today's
market. For this I thank you and wish you continued success.
David Looney, OPRC
Executive Vice President
Tar Heel Roofing, Inc.
The only periodical that covers it all...
BarterNews is the only periodical that covers (or reports on)
countertrade, offsets, corporate barter and trade exchanges. As the
world economies develop, they are all in search of technology, hard
currency presentation, market information and the moving of products.
This is what countertrade and barter is all about. Bob Meyer, Editor
of BarterNews, has the ability to take history and apply it
to a clouded crystal ball and make it clear.
Dan West
Executive Director
American Countertrade Association
(Mr. West spent eleven years as the Director of Countertrade for
Monsanto Corporation. During his tenure, Monsanto's countertrade volume
averaged $120 million a year. He was one of the founders of the American
Countertrade Association, now the leading professional countertrade
society in the world.)
My discussion with Bob Meyer was more helpful than anything else
I've done...
Thank you so very much for the time you devoted to our conversation
this day. Having the opportunity to discuss my interest in barter/trade
with you was more helpful than anything that I've read or researched
so far.
I share your enthusiasm for the industry and I believe that BarterNews
has more than paid its dues with tenacity in establishing, contributing,
and maintaining a very professional level of topical and educational
information to all of us.
Skip Piper
Media Consultancy
Contacts in the magazine are a valuable resource...
I wish to thank you for all the help that you and BarterNews
have given me. Just reading one issue was well worth the annual subscription
price. Using the magazine I was able to make contacts with several
individuals and organizations that are proving a valuable resource
for our firm.
On a personal level I want to extend my deepest appreciation to you
for taking the time to make the many introductions.
Harry Weisbart
The Radio Mall
Help, support, and suggestions are included...
I just wanted to thank you for your recent packet, including a letter
of introduction and some suggestions as to how I might proceed.
Since receiving the information, I have had appointments with some
people in San Francisco (e.g.. Chevron) and Long Beach (e.g.. British
Petroleum). And will be discussing different possibilities with some
of my former clients during a business trip to New York next week.
I very much appreciate your continued support and suggestions. I shall
certainly keep you abreast of any developments.
Jerry R. Polansky. Esq.
Bob Meyer is one of the stalwarts of the barter business...
Thanks for your cooperation on the magazine. I have always been aware
that you, above all people, are one of the stalwarts of the barter
business.
You believe as I did. And that, in conjunction with your enthusiasm
and integrity, has made you not only special but essential to the
growth of the barter business.
"Mac" McConnell
M.J. McConnell Enterprizes
(Mr. McConnell was the founder of the trade exchange concept in
1960. Today his idea sees 350,000 businesses trading billions annually
in goods and services through the nation's 500 trade exchanges.)
Information provided by an expert...
Just a note to thank you for the recent issues of BarterNews.
You can really pack a lot of information into eighty pages. It's no
wonder I only get Les's copies with coffee spills on the pages and
food crumbs in the binding.
We look forward to seeing you next month. It's always interesting
to kick some of these ideas around with people who actually know what
they're talking about.
Thanks again.
Robert N. Kurrasch
Chairman
Financial Interchange Group, Inc.
The one person who knows the most about all phases of barter...
I have just received the BarterNews publication, and want to
commend you on such a professional publication. In addition, I would
like to take this time and formally introduce myself as well as express
my interests to you.
Through talking to many people in the "business" and being
in it for just over a year, it has been brought to my attention that
you are the one person who knows the most about the entire retail,
corporate and countertrading business. By knowing this, my interests
have been focused towards you in learning more about the business
and what it will take for me to move-up through it.
It has been just over a year now since I graduated from the University
of Michigan and I am now enrolled in a graduate program studying International
Trade/Import-Export at U.C.L.A. I am a partner/supplier for an exporting
company in Malibu, and therefore have a "hands-on" experience
with exporting.
As you can see, it has been a very busy and exciting year for me.
I have only made one small step in achieving my future goals, and
have a lot more to learn. If possible, I would like to ask for your
continued help in taking my next step. (I have included my résumé
with this letter.)
Thank you for your time and I hope to see you soon.
J. Scott Jewett
The present state of barter being accepted as a financial institution
owes more to your dedication than anything else...
As I
reflect on the past 13 years I've been involved with barter...I ended
up feeling the turn-around from the "rounders & bounders"
occurred when you started BarterNews. It enabled responsible
operators to build up contacts.
I feel the present state of barter being accepted as a financial institution
owes more to your dedication than anything else. My compliments to
you! I look forward to the next decade with far more pleasure than
the eighties where barter was not a generally accepted economic alternative.
John O. Madsen, Chartered Accountant
President
Interchange Advertising (Canada)
Your referrals and contacts have been invaluable...
I want to extend my thanks to you and your organization. The referrals
and contacts our company has made through BarterNews has been
invaluable.
I personally want to thank you for referring us to John Madsen. Since
our formal reciprocal trade agreement, last July, our two companies
have traded over $25,000. It has expanded my company across the border
and helped us tremendously.
It's exciting to deal with responsible traders, and to see trade organizations
working together.
Steve White
Owner
Cascade Trade Association
Former "60 Minutes" producer says it's enormously helpful...
Congratulations on your publication. BarterNews was enormously
helpful to us. Enclosed is our payment, and we kindly ask that you
rush us all back issues that we have missed so far.
For your July issue we submit the enclosed press release, about the
services we are offering on trade, that may be of interest to many
of your readers. In the future, I would like to submit an article
on the use of barter in my profession--film and television production
and distribution.
Again, I commend you for your work. I'm looking forward to each and
every issue.
John Simmons
Simmons/Oganesoff
(Former "60 Minutes" producer Igor Oganesoff and his
partner John Simmons traded the use of $5 million in top-flight film
and TV production {a consortium of services and facilities} through
BarterNews.)
Thanks for your help in merchandising my wares...
The following is a brief summary of my experiences as the result of
my exposure in BarterNews.
1. Exchanged three, original watercolor paintings, plus limited editions
of my work, as a down payment on a time-share vacation.
2. Limited editions in exchange for "over-riding royalty"
on an oil lease.
3. Limited editions in exchange for various gemstones, both precious
and semi-precious.
Currently, I'm negotiating for advertising space on barter for a "just
off the press" reproduction of my most recent painting.
Thanks to you for your help in merchandising my wares.
Wayne Bender
The way you look at information and present it is invaluable...
When I first heard of your publication, I felt like I had found a
treasure chest of information. And since receiving the magazine I
am even more convinced. The information in your articles regarding
business happenings in the United States and throughout the world,
and the way you look at this information and write about it, I consider
to be invaluable.
As president of Data Link it is a pleasure to read the diversity of
articles on different industries and their successes and failures,
because I believe it gives me a competitive edge over other people
in the computer liquidation industry. The articles describing marketing
alternatives and methods help balance my perspective of business as
a whole.
Thank you for sending the articles on computer leasing. I followed
up on these articles and made several valuable business contacts because
of it. No transactions have taken place as yet, but there are some
possibilities on the horizon.
In closing, I want to thank you for your effort and your success as
the publisher and editor of BarterNews.
Paul R. Carpenter
President/CEO
Data Link, Inc.
Every issue sets a new standard of excellence...
Congratulations on another splendid issue of BarterNews! Each
issue sets a new standard of excellence. Your editorial was, as always,
right on target. And I hope it is read and taken to heart by all in
our industry.
Once again, thanks for your contribution to the barter industry.
Paul E. Suplizio
Executive Director
International Reciprocal Trade Association (IRTA)
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Highlights
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