Last year’s first unanimous most valuable player of the NFL
(National Football League) is not only a great athlete earning
millions for his football abilities, he’s also a superstar when it
comes to off-the-field endorsements.
The 34-year-old two-time MVP, who is married to superstar-model
Gisele Bundchen, has been very discerning when it comes to becoming
an endorser of products. He views his relationships with such
companies as partners, and he’s aligned with only two companies:
Under Armour and UGG Australia, a division of Deckers Outdoor
Corporation.
On “Monday Night Football’s” first game, in which Brady’s New
England Patriots beat the Miami Dolphins, Brady appeared in a UGG TV
commercial, showcasing the masculine, rugged footwear.
An honors graduate of the University of Michigan, Brady requires
face time with company executives as part of any endorsement
partnership. It’s where he asks astute questions, in addition to
equity, believing that in the end, business isn’t that different
from football.
