IRTA’s Corporate Barter Council Revisited
This fall at the International Reciprocal Trade Association’s 29th
Annual Convention, to be held at the Westgate River Ranch Resort
outside Orlando (September 22-24), the organization looks to
re-establish the Corporate Barter Council.
In the early ‘90s it was a very viable entity for IRTA when
excitement about the use of corporate barter was at its zenith. In
1991 at the New York Hilton, some 110 representatives from corporate
barter companies met for an electric-like meeting to discuss the
future of the industry.
Alan Elkin of Active International and Allen Hackel of The Hackel
Organization will be in attendance, seeking to generate the first
step effort to reinvigorate the Corporate Barter Council. The focus
will be on expanding the membership to include the media
sector—where many more companies exist than corporate barter
companies
