“Exposure” Is Super Bowl’s Barter Payment

Performers at the Super Bowl’s 15-minute halftime show are paid via barter — you perform and we will provide unprecedented exposure — over 100 million pair of eyes! The Black Eyed Peas, this year’s halftime performers, were treated to perks plus their costs (of funding the show) including free travel with room and board for band members and their support staff.

The promotion leading up to the game and the show is a great opportunity for performers to get tremendous exposure to a new audience that are not normally fans.