CD Barter Trading Site Gets
$9 Million!
The
venture capital boys are at it again...Bain Capital Ventures
and Ignition Partners have provided
Lala.com,
a Palo Alto internet site, with $9 million.
Lala
is modeled after Peerflix, which trades DVDs. This
“swapmeet” model certainly isn’t new. As recently as a few
years ago there were numerous online swap meets; most of
them are presently out of business.
Lala
enables members to trade unwanted CDs in exchange for those
they’d like to have. Members pay $1 per CD, plus 49-cents in
postage.
If
Lala survives it will be due to two factors. First, a
commendable awareness of giving back to artists. Twenty
percent of the firm’s revenues are funneled back to the
artists, something no other online site or used record store
does.
Additionally, their goal is to have 3 million CD titles
online. (Less than 150,000 are available on iTunes and
digital music services.) Consumers will have the option of
buying new CDs and, eventually, digital music.