Barter Plays Role In Google�s Philanthropic Plan

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Bob Meyer

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Barter Plays Role In Google�s Philanthropic Plan

Google, the web search company, is committing more than $900 million in stock and a share of its profit to the goal of doing some good. Their program of corporate philanthropic giving, partnerships, and investments is called Google.org.

They will focus on global poverty and energy, as well as the environment. Google is funding the project with 1% of the company�s stock and 1% of its annual profit. Google.org expects to spend as much as $175 million over the next three years on investments and partnerships with nonprofits, socially minded for-profit businesses, and projects that Google manages itself.

Google has already traded $33 million in advertising on its web site to more than 850 nonprofit organizations through the Google Grants program.

Editor�s note: In October, Google transacted a classic barter deal with computer manufacturer Sun Microsystems bartering airtime (advertising) for hardware, auto-update for synchronization across RSS, and auto-save for the 2-way web.