Art Business Is Important Even Though 97% Of Artists Have Other Jobs
Although most
artists do not consider themselves entrepreneurs, art is still a
business. And while most painters, photographers, or sculptors will
not see Picasso-size deals in their lifetime, they can still find
ways to boost sales of their work.
A main problem
is that most artists learn art, but not how to make a career out of
it. A young artist will have no idea about the business side of art.
None of the students at art school are encouraged to ask questions
about how to sell art. It isn’t even discussed. So although most
artists aren’t wired for accounting, they should take some business
classes.
Visibility has
always been crucial for artists to get their work out to buyers.
Today, with the Internet, resourceful artists can get their work
noticed by creating web sites or establishing a presence in online
communities. These serve as a virtual portfolio.
Off-line
matters, too. Keep abreast of the galleries and stores that might
carry your work and try to forge a relationship with those
gatekeepers. At the same time, experts suggest, do your homework.
Many dealers
say that artists walk in and say: “Will you show my art?” (And the
dealer only deals in abstraction while the artist is a realist
painter.)
Artists should
also know those they are dealing with, and keep rigorous records of
any transactions. Use Ronald Reagan’s thinking, “Trust, but verify.”
This includes never leaving artwork on consignment without getting
something in writing.
It's essential
to be professional and prepared at all times. In other words, always
have your résumé, artist statement, and bio updated and ready. Make
postcards for your shows, keep your work in prospective buyers’ or
exhibitors’ minds. Have business cards, a web site, and anticipate
what works and what does not.
Although it may
seem obvious, artists should be able to explain their work. Writing
about your art is very important, because it lets people know what
you do, who you are, and why you do it. A good impression will go a
long way.
