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November 27, 2007 Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Meyer...11/27/07
Europe Lifts Product Placement Restrictions
Although
product placements are banned in most European countries,
they are legal on imported American TV shows. Thus, American
broadcasters in Europe raked in $1.5 billion last year, in
contrast to European broadcasters which earned just $31
million from product placement.
That is
about to change. Last month the EU granted final approval to
the AudioVisual Media Services Directive, which removes many
restrictions on TV product placement. Member states will
have two years to adopt the new rules. The law is expected
to be a major boost for the European television industry.
Vendors At Seattle’s Pike Place Market Barter
With One Another
Paul
Vernano, owner of The Confectional at Seattle’s Pike Place
Market, is the purveyor of creatively flavored full-size and
mini cheesecakes. He says one of the great things about
working in the market is that vendors will trade or at least
have a “market discount” with neighbor vendors. (In various
Southern California malls the same type of reciprocity takes
place.)
Pizza Marketplace Growth Slowing
Pizza
sales in the U.S. grew only 2.9% last year to $28.5 billion,
according to Technomic, a restaurant-industry consultant
based in Chicago. Pizza Hut had 18% of the market last year,
while Domino’s had 11% and Papa John’s had 6.9%. In various
markets across the U.S. the independent pizza store owners
are using barter as a way to compete with the bigger pizza
chains’ ad budgets.
Hank Aaron Trading On Name & Reputation
Hall of
Fame baseball superstar Hank Aaron has agreed to be a
director with Sports Properties Acquisition Corp. The
company to raise $450 million and operate a business in the
sports leisure or entertainment industries.
Aaron, one
of five directors, will receive 72,000 shares (around 2% of
the company) for his participation in the new venture. He is
not investing any of his own money in the firm.
Mega-Yachts Growing In Size
Showboats
International reports that the number of yachts being built
around the world has hit another record. There are now 916
yachts on order that are longer than 80-feet, with 33% of
them longer than 120-feet. Industry experts say the biggest
spenders are Russians, followed by Saudis, Europeans and
Americans.
Social Security Taxes Going Up
The
maximum amount of earnings subject to Social Security tax
will rise to $102,000, from $97,500 for 2007. Of the
estimated 164 million workers paying Social Security tax
next year, nearly 12 million (7%) will pay more as a result
of the higher taxable maximum.
Between 50 & 100-Million People Joining World
Economy Yearly
News Corp.
Chairman Rupert Murdoch is planning to expand the company’s
recent acquisition—The Wall Street Journal—into
developing markets such as India and China. Murdoch
estimates upwards of 100 million people a year are joining
the world economy...many of them from Asia. He anticipates
that they’re going to need up-to-the-minute information
about everything happening in their industry, anywhere in
the world.
Murdoch is
expected to make the Journal’s online edition free, so it
can contribute to the development of the growing world
economy. He told shareholders that providing free
information will see 10 to 15 million people in every corner
of the world reading the online edition, rather than the
current one-million paid subscribers.
Title Insurance Industry Questioned In
California
The $2.6
billion title industry in California has taken a lot of
flack, with state regulators and consumer advocates alike
pushing hard for regulation. The title industry is
countering some of the criticism by unveiling a web site,
www.clta.titlewizard.com, that for the first time
allows consumers to see what the major title insurers charge
for their policies.
By typing
in a zip code or city name, Californians in need of title
insurance can comparison shop...without having to register
or pay a fee.
Wal-Mart’s Incredible Growth
Since
Wal-Mart’s initial public offering back in 1970, their stock
has multiplied 5,640 times...turning an investment of
$10,000 into $56,400,000!
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See you next week. . .) |
IMS Announces Record Revenue Of $1.4
Million
International Monetary Systems (OTCBB:INLM), a
worldwide leader in business-to-business barter services, has
provided its sales volume and revenue figures for October. The month
produced the company’s highest revenue total to date, as well as
strong new-client enrollments.
The October 2007 results are:
-
Trade volume for the month totaled more than $9.8 million. (This
amount represents only the sale side of the transactions.) In
October of 2006, the trade volume was $10 million. The higher
volume last year was a result of more reciprocal and non-fee
transactions. Although the trade volume for October of 2007 was
$200,000 less than last year, the actual billable client amount
was greater and generated increased revenue.
-
Gross revenue billed was $1.4 million, compared to $1.2 for
October of last year, a 17% increase. This revenue was the
highest monthly total in the company’s history.
-
New-client enrollments were strong with 300 new members joining
the barter network, representing an increase of 117% over the
138 new members signed up in October of last year.
The totals listed above are taken from the
company’s internal records and have not been audited.
This Week’s BarterNews Blog
Featured. . .
Use barter in your restaurant
marketing.
Monetary expert Tom Greco’s
travel experiences.
$100,000 in magazine
advertising available on barter.
Will trade three building
lots in Florida.
First global entrepreneurship
week taking place.
There are currently over 630
posts and 70 comments contained within 19 categories on our blog. We
trust you’ll find them worthwhile, and value your feedback.
Click here
www.barternewsblog.com.
Trade Exchange Holiday Gift Shows
This is the time of year that barter exchanges will be having their
holiday fairs. Check with your local exchange to see when theirs is
scheduled.
ITEX in San
Diego Trade Show
Saturday December 1st (10 AM to 4 PM)
Location: PartyPals, 10427 Roselle St., San Diego
For more information call: (619) 472-2929
ITEX Inland
Valley Barter Fair
Sunday December 2nd (9 AM to 4 PM)
Location: Ontario Convention Center, Ontario
For more information call: (909) 592-7727
For
your local trade exchange click
here.
Two Australian Trade Clubs For Sale
Bartertrade
Business Exchange Pty. Ltd. and Barterbiz Management Pty. Ltd.
were registered in Australia as companies in November 2004 with the
intention of running a trade exchange. Seller warrants both are
clean companies, with no debts and all ASIC fees up to date.
Bartertrade also comes with a Commemorative Record Registration of
Company issued by ASIC in 2005.
With the sale
of one or both of these companies (both are needed to run a trade
exchange) seller will supply a large list of potential members who
are familiar with barter...plus much more, including membership
application, welcome letter, and other documents.
Seller is
willing to introduce contacts—other exchanges wishing to do
contra-deals with Bartertrade, property sources, etc. These contacts
offer possibilities for expanding the business both in NSW and
Queensland. There is also a list of people wanting to purchase
property through barter, and people with properties to sell using
part trade.
Seller desires
to reserve the right to remain involved with Bartertrade (mainly on
the real estate side) as an independent agency, because of ongoing
negotiations involving new investment units...separate from the
contacts above.
This is a
business with much potential that can be run from a home office,
making appointments and meeting prospects elsewhere. By adding an
Internet site one can cover all angles.
Seller is
located in Australia and can be reached by phone 9am to 9pm/7 days
at (612) 4737-9849, or by e-mail at
bartertradeexchange@yahoo.com.
Average Person Spends $203 On Gift Cards During Holidays
U.S. shoppers
plan to spend $26.3 billion on gift cards this year, up 6% compared
to last year, according to a recent survey. In 2006, consumers said
they intended to spend $24.8 billion on gift cards, but actual sales
totaled $27.8 billion during the holidays, the NRF found.
The survey,
which polled 7,982 consumers from October 31 to November 7, was
conducted by BIGresearch for the NRF. They found that the average
shopper is expected to spend $122.59 on gift cards this year—up from
$116.51 in 2006. Of all shoppers, 87.7% said they plan to buy two or
more gift cards this holiday season.
“As consumers
become more strapped for time, they are constantly looking for ways
to make holiday shopping easier and less stressful,” said Phil Rist,
vice president of strategy for BIGresearch, in a statement. “Gift
cards allow for a faster and more convenient way to buy gifts for
family and friends.”
What group is
spending the most? Hispanics are emerging as top spenders when it
comes to gift-card purchases, a separate study found. Some 69% said
they spend more than the card amount, compared to 52% of Caucasians
and 44% of African-Americans, according to Comdata-Stored Value
Solutions’ fifth annual gift-card survey.
Hispanics
receive gift cards with an average value of $71, a 33% increase from
2006. In comparison, African-Americans receive average card balances
of $60 and Caucasians $41, the survey said, which polled people for
seven days in September. The study also found that 26% of Hispanics
give gift cards to children as a budgeting tool or in lieu of an
allowance.
Other findings
included:
·
Hispanics buy cards
with higher initial values and are most likely to reload the cards.
·
Ninety percent of
Hispanics buy cards at a specific retailer, compared to 38% who use
the Internet and 31% who buy cards at gift card malls.
·
Some 24% of Hispanics
said they prefer cards that also function as a DVD with music,
whereas 75% like a card presented in unusual packaging.
Overall,
gift-card spending is projected to rise. The average person plans to
spend $203 on cards during the holidays, up from $186 last year,
according to the survey. Average per-card amounts rose from $46 in
2006 to $53 this year.
Editor’s
note: If you receive gift cards that are not to your liking, you
can sell or barter them at
www.swapagift.com.
You may also purchase gift cards at a cash discount from
Swapagift.com.
Hotel
General Managers
Work With Audio/Visual
Vendor On Barter
Collect cash, as usual, from the guest accounts staying at
your facility that require the use of professional AV
services. And rather than shouldering your ongoing employee
costs, or your current vendor’s cash agreement for AV
services, here’s a much better alternative:
Work with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
trade dollars.)
Your hotel’s annual AV billings must be a minimum of
$200,000, and this offer is available only in the
continental United States.
For a confidential introduction contact Bob Meyer via
e-mail:
bmeyer@barternews.com.
Attention Trade Exchange Owners:
If your member hotel(s) have a minimum of 10,000 sq. feet of
meeting space and annual billings of at least $200,000 for
AV services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
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The Growth and Use of Secondary Capital (New Money) Creates
Unprecedented Wealth In Today’s New Age Of Possibility
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financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
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free, informative and inspiring, articles for you in our “Secondary
Capital Section.” Check it out...
www.barternews.com/secondary_capital.htm.
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