NATE Convention Agenda &
Events
Thursday, June
2, 2011 (5:00 pm to 7:00 pm)
NATE Welcome Reception and
Vendor Set-up for the NATE Trade-Out (Brokers and Owners)
The
NATE Welcome Committee will be in the Canyon Room to answer your
questions and distribute name-tags.
Vendor
tables are available at the Trade-Out. Tables are available for all
exchanges to display literature and sell goods. If you reserved a
table for the NATE Trade-Out, please have your materials and
products displayed before 7:00 pm.
Thursday, June
2, 2011 (7:00 pm to 10:00 pm)
NATE Cocktail Party and
Trade-Out (Brokers and Owners)
The
NATE Cocktail Party and Trade-Out is a networking event for Brokers
and Owners. It is a great way to promote the products and services
offered by your barter exchange to the participants at the
convention.
The
event will be held in the Canyon Room of the Phoenix Marriott Mesa
Hotel and Conference Center. Hors d'oeuvres will be provided by
Phoenix Marriott Mesa Catering. There will be an open bar from 7:00
pm to 9:00 pm.
Friday, June
3, 2011 (7:30 am to 9:00 am)
NATE Welcome Committee &
Breakfast Buffet (Brokers and Owners)
Friday, June
3, 2011 (9:00 am to 11:00 am)
Registered Trade Broker /
Certified Trade Broker Training (Brokers)
The
Registered Trade Broker (RTB) / Certified Trade Broker (CTB)
training program is for individuals who are seeking to advance their
barter broker skills and knowledge in the Barter Industry. A
Registered Trade Broker becomes a Certified Trade Broker after being
in the Barter Industry for two years. All attending NATE members can
take the Registered Trade Broker / Certified Trade Broker training
program and test free of charge.
NATE Business Meeting
(Owners)
The
NATE Board will hold elections, review ballets, bylaws, bylaw
changes, finances, and recap this year's accomplishments.
Friday, June
3, 2011 (11:00 am to 11:15 am)
Session break.
Friday, June
3, 2011 (11:15 am to 12:45 pm)
Registered Trade Broker /
Certified Trade Broker Training (Brokers)
This
second session of Broker training for the Registered Trade Broker (RTB)
/ Certified Trade Broker (CTB) will end with an open forum where
participants can ask questions.
Free and Inexpensive
Marketing Ideas that Every Barter Exchange should be Implementing
(Owners)
Owners
will be given an overview of marketing products, services, and
organizations that will help to increase profitability.
Topics that will be covered
in this session:
-
Bartering with your
local Chamber of Commerce
-
Broadcast E-mails and
Faxes
-
Google Adwords
-
Maintaining Social
Media Sites & Blogs
-
NATE Website
-
Online Internet
Marketing Groups
-
Online Membership
Directories
-
Press Releases
-
Posting Old Articles on
Social Media Sites
-
Referral Programs
-
Social Media Sites
-
YouTube & Online Videos
-
QR Codes
-
Using Barter Dollars To
Buy Advertising
-
Website Links
Friday, June
3, 2011 (12:45 to 2:00 pm)
Lunch buffet and session
break.
Friday, June
3, 2011 (2:00 pm to 3:15 pm)
Brokering 101 & CTB
Roundtable Open Forum (Brokers)
Brokers will learn basic
brokering skill from seasoned professionals in the Barter Industry.
Topics that will be covered
in this session:
-
The daily, weekly, and
monthly tasks performed by successful Brokers
-
Creative brokering
skills
-
How to process a new
clients and topics that should be covered during the
introductory phone call
-
Critical steps that
should be taken for ever new member during the first two days of
membership
-
How to combat cash poor
owners who are trying to milk your barter exchange for cash
deals
-
How to stop your
members from putting your deals through other barter exchanges
-
How to handle members
who owe barter and/or cash who are not returning phone calls
-
The most effective
processes and payment techniques for restaurants
Finding, Hiring & Keeping
Good Sales People (Owners)
Owners
will be given an overview of the hiring process and provided with
the basic steps that they will need to implement in order to keep a
prosperous and motivated staff.
Topics
that will be covered in this session:
-
How to write a good
help wanted ad
-
Where to place your
help wanted ads
-
Traits of successful
Brokers
-
Traits of success
Outside Sales Representatives
-
How to screen
applicants via phone first
-
Questions you can and
can not ask applicants during interviews
-
How to run a criminal,
financial, and civil background check
-
Compensation programs
-
Pros and cons of hiring
contractors vs. employees
-
Salary, hourly,
commission, draw, and bonus compensation programs
-
Reimbursement methods
for transportation costs
-
How to motivate your
staff with contests, rewards, and compensation programs
Friday, June
3, 2011 (3:15 pm to 3:30 pm)
Session break.
Friday, June
3, 2011 (3:30 pm to 5:00 pm)
Sales Genie (Brokers)
Sales
Genie is an online prospecting and marketing solution. It provides
users with up-to-date business and consumer leads. NATE has
purchased the Sales Genie program and it is a FREE tool that all
NATE members can use to increase sales.
Topics
that will be covered in this session:
This session will be held
in Rooms B and C of the Arizona Ballroom.
Accounting, Ethical
Behavior, & Legal Topics (Owners)
Owners
will be given a review of accounting and legal issues for the Barter
Industry.
Topics
that will be covered in this session:
-
IRS TIN Matching and
data entry suggestions
-
How to properly use the
IRS website
-
Basic house accounts
that every business should have set up in their software
-
How to set up house
accounts in your software
-
How to set up barter
employee benefit accounts for tax-deductible employee daycare
packages
-
How to set up barter
employee benefit accounts for tax-deductible health care
packages
-
Accounting
organizational methods for taming the paper tiger
-
Current mileage rates
and systems for monitoring mileage reimbursements
-
Industry red flags to
avoid audits from the IRS
-
Laws for reimbursing
employees for bartered lunches
-
How to process a member
who has gone out of business who owes you cash and/or barter
-
Deductions laws for
entertaining clients on barter
-
How to handle sales
taxes for inventory
-
How to process expired
gift certificates and broken inventory
-
Best methods for
setting up your gift certificates and inventory
-
How to process an
account who has filed Chapter 11
-
How to process an
account who has filed Chapter 7
-
Ethical standards for
buying and selling to NATE barter exchanges
-
How to deal with
unethical competitors
-
Internet security and
firewalls for your database
-
Legal obligations for
identity theft
-
Legal policies and
procedures that every barter exchange should have in their
contract
-
Proper legal steps to
terminating memberships
-
Terms that every barter
exchange should have in their policies and procedures
-
Overview of the North
Carolina Bar Association ruling for lawyer participation in
barter exchanges
Friday, June
3, 2011 (5:00 pm to 6:30 pm)
Free time to enjoy the
premises.
Friday, June
3, 2011 (6:30 pm to 10:00 pm)
Bus ride to Kobe Teppan &
Sushi Japanese Steakhouse, cocktail party & dinner, and bus ride
back to hotel.
Saturday, June
4, 2011 (7:30 am to 9:00 am)
Breakfast buffet.
Saturday, June
4, 2011 (9:00 am to 10:30 am)
The BANC & Travel (Brokers
& Owners)
Brokers and Owners will be
given a review of the BANC and basic procedures for trading with
other NATE members.
Topics that will be covered
in this session:
-
Training for the BANC
software
-
Procedures for buying
and selling travel, products, and services to and from other
barter exchanges
-
How to promote your
travel on BANC
-
How to find travel from
other BANC members
-
Procedure for posting
your offerings on BANC e-mails
-
Travel etiquette with
other barter exchanges
-
Travel request forms
-
How to properly process
a travel request
-
Standard cancellation
policies for travel requests
-
Universal billing
procedures
-
Credit card procedures
-
Sales tax and shipping
procedures
-
How to increase your
BANC sales
-
How to use the BANC
Broker, Lauren Pound, to help you find BANC products and
services
Saturday, June
4, 2011 (10:30 to 10:45 am)
Session break.
Saturday, June
4, 2011 (10:45 to 12:45 pm)
Registered Trade Broker /
Certified Trade Broker Testing (Brokers)
Brokers will take the Registered Trade Broker (RTB) / Certified
Trade Broker (CTB) test.
Internet Strategies
(Owners)
Owners
will learn how to use the Internet to attract new business and mass
market to existing members.
Topics
that will be covered in this session:
How to
use a blog to increase your profits.
-
What is a blog
-
How to start a blog
-
Where to list a blog
-
What you do an do not
want to post on a blog
-
Steps to maintaining a
blog
-
How to use a blog to
post your listings on the social media sites
How to
drive traffic to your Facebook and Social Media pages.
-
What to post on social
media sites
-
How to post old press
(print, radio, and television) onto social media sites
-
How to protect your
data from competitors
-
How to post your
broadcast e-mails onto social media sites
-
Things that you should
never post on social media sites
-
Inexpensive methods for
posting to several media sites at the same time
How to
use the new NATE website to grow your business. Topics that will be
covered in this session:
-
How to download the new
NATE logo onto your website
-
How to post a blog on
the NATE website
-
What to post on the
NATE blog
Saturday, June
4, 2011 (12:45 to 2:00 pm)
Lunch
buffet and session break.
Saturday, June
4, 2011 (2:00 pm to 3:15 pm)
How to Package Unique
Barter Deals Roundtables (Brokers)
Learn
how savvy Brokers sell package deals that included several barter
members. Roundtable is an open format where all of the participating
Brokers will be encouraged to discuss their own unique barter
packages.
Topics
that will be covered in this session:
-
How to sell
tax-deductible barter health care programs
-
How to sell
tax-deductible daycare programs
-
How to sell Internet
packages
-
How to package
restaurant, limousine, entertainment, and travel deals
-
How to get contractors
to use your members for sub-contracted jobs
-
How to get your members
to offer their private vacation homes and timeshares on barter
The Recession and Thinking
Outside of the Box Roundtables (Owners)
Owners
will be taught alternative methods to increase revenues. Roundtable
is an open format where all of the participating Owners will be
encouraged to discuss their own unique methods.
Topic
that will be covered in this session:
-
What your employees
think you should be doing differently
-
New techniques that are
allowing barter exchange to flourish during the recession
-
Consumer to consumer
web sites for barter
-
How to make barter more
mainstream to the word
-
How to sell barter gift
programs to the general public
Saturday, June
4, 2011 (3:15 pm to 3:30 pm)
Session break.
Saturday, June
4, 2011 (3:30 pm to 4:30 pm)
Sales Contest (Brokers &
Owners)
During this interactive
session, Brokers and Owners will be presented with a series of
questions regarding the daily obstacles that plague the Barter
Industry. Participants will be asked to give their own personal,
candid approaches to overcoming these obstacles. The Brokers and
Owners with the most innovative and effective techniques will be
awarded with prizes.
Saturday, June
4, 2011 (4:30 pm to 6:00 pm)
Free time to enjoy the
premises.
Saturday, June
4, 2011 (6:00 pm to 10:00 pm)
The
bus to F1 Race Factory, Awards Ceremony Dinner, racetrack
entertainment, bus ride back to hotel.
Sunday, June
4, 2011 (9:00 am to 11:00 am)
Roundtable for New Barter
Exchange Owners (Owners)
New
owners can ask seasoned professionals in the Barter Industry
specific questions about how to successfully operate their new
barter exchange.