NATE Unveils Seminars For Its National Convention In
New Orleans
The
National Association of Trade Exchanges has announced this year�s
upcoming convention will be held in New Orleans from June 3 to 6,
offering early registration discounts (through April 26) for
independent trade exchange owners. Registration fees include all
seminars and sessions plus three night�s accommodations, three
breakfasts, two lunches and two dinners. (To take advantage of early
registration see end of article.)
NATE�s
Board of Directors has worked diligently to put together a program
that will appeal to barter company owners, brokers and sales staff.
The Board is comprised of Gary Oshry, Rachel Taylor, Karen Welch,
Mary Nova, Ric Zampatti, Maura Lane and Kim Ames.
The
following highlighted seminars are scheduled for the purpose of
helping barter companies grow, motivating both sales staff and
brokers, as well as increasing bottomline revenue.
IRS &
Legal Issues For Barter Exchange Owners
�
IRS�s TIN
Matching Program
�
Compensating your employees with barter dollars
�
Establishing Barter Health Plans for your employees
�
Handling
new start-up barter exchanges in your territory
Social-Networking Site Use & Management
�
How to
post your business
�
Obtaining
free PR
�
How to
post your barter offerings
�
How & why
you need to create different sites for your potential members and
your existing members
How To Get
& Broker Alternative Deals
�
Utilizing
last minute time-sensitive offers on barter (tickets, travel, &
media)
�
Allowing
spouses and other family members to spend barter
�
Using
debit cards (pre-paid barter cards) for friends, family members &
employees
�
Specials
and discount offers on barter
�
Bartering
personal vacation properties and timeshares
�
Offering
one-time deals (boats, cars, furniture, equipment, etc.)
Pros &
Cons � How Today's Economy Impacts Barter Exchanges
�
Why the
80/20 rule needs to be 60/40
�
Members
who try to charge part cash and part trade
�
Dealing
with members who have spent their entire credit limit
�
When to
extend credit limits, when to reduce credit limits, and when to
remove credit limits
�
Members
who try to spend when �past due� on their cash fees
�
Replenishing members who are out of business
�
Members
with negative barter balances that are not accepting trade business
How To
Deal With A Bad Month
�
New
methods for collections & time management
�
Job tasks
that should take priority when you are short staffed
�
Motivating
brokers without threatening their jobs
�
Shifting
employee duties to get your best bang for your buck
�
Maintaining, updating, and expanding broadcast e-mail and fax
databases
�
Monitoring
employee Internet usage
�
Reviewing
and rewriting employee duties
Referrals
� The Name of the Game
�
Share your
referral programs
�
Growing
your trade exchange with referrals
�
How to get
referrals from networking and leads groups
�
Referrals
from your members
�
How �Thank
you� calls can generate referrals
Using PR
To Get Your Business Recognized
�
How to get
free PR and when to pay for PR
�
Writing a
press release
�
Promoting
your press release
�
Incorporating your press release into your sales literature
Implementing The Sales Genie
(A great
NATE benefit!)
�
How to use
the Sales Genie
�
Searching
for new businesses
�
Isolating
specific types of businesses
�
Finding
businesses in specific territories
For more
information and to take advantage of early registration discounts
click here.
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