Coming To A Mall Near You...More Advertising Opportunities

More money is spent on marketing, promotion, and advertising in the U.S. than the next 57 countries combined. And the ingenious ways of adding to the mix continues to expand.

Latest on the horizon will be 1,300 large digital-plasma screens at 64 of Westfield America malls nationwide.

These digital billboard screens will be installed, owned, and operated by AdSpace Networks. The Burlingame (CA) firm is leasing space from Westfield to place 15 to 25 screens in each Westfield mall, depending on the mall’s size.

The companies will share ad revenue, which is expected to range from $50 million up to $100 million.

The first of the screens will be installed at the Garden State Plaza in Paramus (NJ) and Fashion Square in Sherman Oaks (CA).