Active International Named Agency Of Record For Silverjet

Active International announced it has been selected as agency of record for Silverjet, Britain's first exclusively business-class airline. Internationally recognized as a new class of premium air travel at an incomparable value, Silverjet is focused on becoming the global market leader in the all-business-class category.

Active brings global media buying power to Silverjet, focusing on share growth for the carrier by leveraging Active's client base in the U.S. and Europe. “We're able to create customized solutions that are defined solely by our clients needs,” elaborated COO Eric Larsen. “The Silverjet assignment highlights the scope and strength of our marketing capabilities, media services and strategic investments.”

“As we add destinations worldwide, we're looking for new ways to get the word out and put passengers in seats,” stated Silverjet’s CEO Lawrence Hunt. “This means changing the way we reach our target audience.

“Active's unique combination of strategic development, innovative team, media capabilities and travel expertise encompassed all the qualities we were looking for in a partner. We expect to expand our relationship with Active as our business grows. They’re our partner of choice.” 

“Whether providing marketing insights about travel, developing a strategic plan, or opening new paths through consumer insights, we are here to support Silverjet,” confirmed Jim Porcarelli, executive vice president of Active International. “Reciprocally, the relationship with Silverjet allows us to expand the breadth of services to our current clients, including greater options for both business and leisure travel.”

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