International Reciprocal Trade Association Introduces New Membership Category And Brand Verification Program

Now into its 27th year of existence, IRTA’s board of directors has addressed the issue and acknowledged that there should be a way for exchange systems that are not commercial barter exchanges to become members...and thus created a non-commercial category for IRTA membership.

At the same time a new effort to protect the IRTA brand is in the works. Each member will receive a certificate for office display and also a digital “IRTA 2006 Member” logo to place on their web site. The logo will be uniquely verifiable when a computer mouse is placed over it, so it cannot be duplicated.

Executive Director Krista Vardabash explained, “An IRTA membership is something to be proud of, as it means you belong to a network of professional exchanges that keep each other accountable to doing the right thing. It should be a vital part of each barter company’s marketing efforts.”  

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