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September 28,
2004
Written
by Bob Meyer, Editor of BarterNews
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Alternative
Capital Payoff Turns $400,000 Into $128 Million!
In various articles
over the years, BarterNews has cited many different forms
of alternative or secondary capital. Here’s another one. .
.
A recent exciting
payout was announced by the executive search firm, Heidrick &
Struggles. It occurred when they decided to exercise their three-year-old
warrants to buy 1.2 million shares of Google stock for 30¢
apiece.
The warrants
were originally valued at $400,000—per Google’s SEC
filings—and were provided to H&S as payment for finding
Eric Schmidt, the Internet company’s new CEO, formerly chairman
of software firm Novell Inc. in 2001. Google stock has risen to
$108.22 per share since its IPO in mid-August, which netted the
search firm $128.8 million!
(An alternative
capital situation arises when a payment comes in any form other
than cash. For a look at various examples refer to our “Secondary
Capital” section, which is found under BARTER
CATEGORIES on our web site.)
Get
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
of BarterNews.
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International
Monetary Systems Sponsors Charity Golf Outing
The sponsorship
of the Jimmy Crum “Labor of Love Charity Golf Outing”
was first reported on by BarterNews back in 1997. Art Goehring,
one of the trade exchange industry’s pioneers and owner of
Tradecard in Columbus (OH), began sponsoring the event in 1991.
The sponsorship continues on today by IMS, which purchased Tradecard
three years ago.
This year’s
recipients of the funds raised were the Ohio Special Olympics, Recreation
Unlimited, and Easter Seals. Since its inception, the event has
donated more than $900,000 to the charities in trade dollars.
Among the special
guests this year were 25 former Ohio State football players, John
Cooper—former OSU football coach, sports broadcaster Jimmy
Crum, and guests from all the charities.
 Just
published, BarterNews issue #63 is now available... get
your copy now! Orders are shipped within two business days. Click
on Order Form.
(If you are
not sure if your subscription has lapsed, e-mail your name, address,
and zip code to bmeyer@barternews.com.)
New
Marketing Opportunities Abound Outside The Box!!
Surround
Your Customers With Your Sales Message
Outdoor advertising
is effective and a proven, time-tested medium. Conventional vehicles,
including billboards, taxi tops and more, are part of a marketing
category called “out-of-home.” This category also includes
numerous place-based opportunities like ads in health clubs and
airports as well as naming rights for local baseball fields, tennis
courts, and even gardens. (You can also contact community parks
about sponsorships.)
The goal of
an effective marketing campaign is to surround your customer with
your message. With the right mix, your customer can read your ad
in the morning paper, see your billboard while driving to work,
and hear your radio spot on the way home. Out-of-home media can
provide all the options you need to round out your campaign.
This kind of
advertising works best when used to communicate a single message,
so it’s the perfect medium for building awareness of your
store, product, service, or brand.
While it’s
best to keep outdoor advertising simple, some place-based media,
such as bus shelters and posters in restaurant restrooms, have a
captive audience who’re more likely to spend time with longer
copy.
Here are seven
additional ideas for your out-of-home sales messages:
Every
barter company in the world is listed on our web site,
click through to our Global List of Barter
Companies.
Barter
Fairs & Holiday Expo's. . .
October:
2nd Annual BXI San Diego Fall Trade Fair. Saturday, October 23 at
Party Pals, 10427 Roselle Street, from 10 a.m. to 4 p.m. For directions
call (619) 472-2929.
November:
BXI Ventura-Santa Barbara & BXI West Valley Holiday Trade Fair.
Sunday, November 7 at the Oxnard Courtyard by Marriott, 600 East
Esplanade Drive, from 10 a.m. to 4 p.m. For more information call
(804) 376-9466 or (818) 758-2929.
BXI Inland Valley
Fair will be at the Elks Lodge in West Covina on Sunday, November
14 from 10 a.m. to 4 p.m. For more information call (909) 592-7727.
December:
The oldest and largest BXI fair is the Orange County Holiday Fair
at the Costa Mesa Orange County Fairgrounds in Bldg. 10 (same location
for 24 years). Scheduled for Sunday, December 5 from 10 a.m. to
4 p.m. For more information call (714) 847-5477.
TradeAmericanCard
2004 Barter & Business Expo. Sunday, December 12 at The Grove
of Anaheim, 2200 E. Katella Avenue, from 3 p.m. to 9 p.m. For more
information call (714) 532-1610.
(Barter
companies: Send your holiday trade fair information to: bmeyer@barternews.com.)
Give
A Gift To A Friend Or Associate. If you know someone
who might benefit from this newsletter, feel free to forward it
to them! (See the "box" at the end of the newsletter for
the forwarding service.)
Here
& There...
- Mark Burnett,
television’s hottest reality producer, is exploring the
possibilities of teaming up with Martha Stewart Living to create
a television show starring Martha after she serves her 5-month
prison term. Burnett’s payoff would include a barter component—warrants
granting him the option to buy as many as 2.5 million shares of
the company’s Class A common stock.
- The U.S.
Department of Homeland Security hosts a web site and toll-free
telephone number where small-business owners can get information
on setting up programs for protecting their workers and continuing
operations if disaster strikes: www.ready.gov or call 800-237-3239.
- The only
media sector in China not controlled by the state is outdoor billboards.
As a result there are 80,000 outdoor advertising companies, including
U.S. media giant Clear Channel Communications.
They own 48% of Clear
Media, one of the largest outdoor advertising companies in China,
which has placed a big bet on bus-shelter advertisements...with
a 98% market share in Shanghai locked up in government contracts
for 15 years.
-
The world’s
most prestigious consulting firm, McKinsey & Co., has been
bartering—accepting payment in stock—with approximately
150 innovative fledgling companies that don’t have the
cash to pay standard fees of $275,000 to $350,000 a month. (The
accrued equity is sunk in a blind trust and then liquidated
into a profit pool for McKinsey’s partners.)
-
Have you
signed up to receive a summary via e-mail of the Tuesday
Report every week? If not, go to the top of this issue
(right hand corner) and sign up!
-
Fearing price-cutting
that’s plagued the airline industry, the two biggest cruise
line operators—Carnival and Royal Caribbean—are
taking steps to curb giving discounts to consumers. They’re
doing so by monitoring the advertised prices of travel agents,
who have long been paid commissions of up to 18%. (The travel
agents pass on a slice of these commissions to consumers in
the form of discounts.)
-
Maryland Economic
Development officials are committing an initial $2 million to
a new for-profit venture designed to build companies around
innovative research done in university and government laboratories.
Called BrainChild
Maryland, the new entity will provide business development services,
technology assessment, and market research to startups. The
new and usually underfunded entities will barter equity in their
company for assistance and direction from BrainChild.
-
If you’re looking
for a good deal on a time-share property, here are two resources
for resales: Timeshare User’s Group (www.tug2.net)
and TimeSharing Today (www.tstoday.com).
Resales go for anywhere from 20% to 50% of their original price,
according to Joseph Sinclair, founder of Timeshare.com.
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