August 10,
2004 Written
by Bob Meyer, Editor of BarterNews
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Barter Industry Research Underway...
Your Valuable Input Is Requested
The International
Reciprocal Trade Association (IRTA) has launched their statistics
gathering effort to determine valid and reliable barter industry
statistics. This information is increasingly important as business
communities, media, governments, and financial industries around
the world continue to take notice of our industry.
IRTA is called
upon regularly to give interested parties information about the
barter industry such as size of the industry, average annual growth
rate of barter, number of clients that engage in barter, etc. It
is important that we produce valid and reliable information. To
do so, we need your help!
You
are not required to be an IRTA member, nor are you required to join
IRTA in order to participate. Your response can remain anonymous
if you choose. We simply ask every barter exchange owner
to take a few minutes to provide answers to several short questions.
Simply click on the following link to access a short questionnaire
that, when completed by you, will provide the collective information
we need to do this job on behalf of the industry:
www.esurveynation.com/irta/irta.htm?1096
IRTA has contracted
with Lewis and Clark Research to collect the responses, analyze
the data and produce a report of findings, so information about
your specific company will be kept confidential. The questionnaire
should take no more than 10 minutes to complete.
If you have
any questions about this survey, please contact Krista Vardabash
at 585-424-2940. For technical assistance with the survey, please
contact help@readersurvey.com.
Thank you for
your assistance in this important industry project. The time you
spend in generating the information will be to your benefit and
the benefit of the entire barter industry.
Trade
Exchange Owners...
Build Rapport & Empathy With Your Client Base!!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed! Click here
BXI
Exchange Names New Management Team
Ed Barrantes
has been named president of BXI, replacing John Cooper, who is moving
on to pursue other interests. Barrantes is a member of the Board
of Directors of BXI, and will serve in the capacity of president
until a replacement for Cooper is found. Barrantes will continue
to serve as Chief Financial Officer of BXI’s parent company,
The Intagio Group, during this interim appointment.
Additionally,
Jay Greene has accepted the position of Vice President and General
Manager of BXI on an interim basis. Greene is presently an independent
contractor (Area Director) of BXI in New England, and will continue
to serve in that capacity during this appointment.
BXI plans to
immediately launch a search to permanently fill the position of
president of the company, and anticipates the search could last
for up to six months. During this period Greene will be charged
with aggressively pursuing a number of initiatives to improve BXI
operations.
BXI, headquartered
in Pasadena (CA), was founded in 1960 and provides trading services
to more than 12,000 active members of BXI. For more information
on BXI visit www.bxiexchange.com.
Get
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
of BarterNews.
From
Our Files...
With
The Olympics Beginning This Week This
Story Is Most Appropriate!
One of the renowned
movie producers in Hollywood is Steven Spielberg. Eight years ago
his company, DreamWorks Television, aired its first hour-long promotion
in 85 percent of the country in time slots generally unavailable
to infomercial marketers. And his company did it without paying
a dime for media.
The program,
“The Greatest Moments of the Olympiad,” was composed
of vignettes from director and Olympics chronicler Bud Greenspan.
It also offered Olympic memorabilia, such as posters and a book,
and a video series on the history of the games as seen through the
eyes of Greenspan. The package sold for $159.80 with a four-pay
offer.
DreamWorks swung
a month-long roll-out, without paying cash for advertising time,
by working with local stations who were offered 10 of the 14 advertising
minutes within the hour program. DreamWorks used the remaining four
minutes to sell its products.
Did
you know that your classified ad gets one full year exposure in
the
Tuesday Report archives?!
For
information on The Barter Marketplace click
here.
The
Barter Marketplace archives click
here.
Bentley
Launches Blackfunnel Trade For Urban Market
Bentley Commerce
(OTCBB:BLYC) has launched an online trade exchange for Blackfunnel.Net,
called Blackfunnel Trade. Bentley is providing its VirtualBarter
software and will host and assist them to manage the exchange, plus
provide customer service and a team of experienced barter consultants
to teach members about trading opportunities.
Blackfunnel
Trade will be America’s new urban trade exchange where members
will trade their products and services into a new marketplace of
buyers. Mark Marsh, Director of Internet Strategies for Blackfunnel.Net,
said the new effort will “allow our member affiliates to more
efficiently handle cash flow and expenses, overstocked products,
travel and advertising.”
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Three
Companies Agree To Joint Venture Barter Seminars
Two Atlanta-based
companies plus barter company Secondary Capital Network, headquartered
in Naples (FL), will soon be offering seminars to the business community
of Atlanta, as well as other areas of the country, aimed at educating
the local businesses about barter and various self-development programs.
The Atlanta-based
companies are Barter Consultants International, founded in 1998,
and Freedom Builders which began in 2001. The latter company is
a member-based business-networking club that focuses on self-development
programs. Barter Consultants International, a trade exchange with
1,400 members, has offices in Atlanta, Hilton Head (SC) and Jamestown
(NY).
BarterNews
issue #62 is now available...Get
yourself a copy now! Orders are shipped within two business days.
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Think
Barter When Expanding Your Business
It was interesting
to note a recent announcement regarding Perot Systems, that indicated
the company expects much of the profit and revenue will be lost
from its largest customer when a key contract with UBS expires in
two years. The announcement was fascinating when one is aware of
the business relationship between Perot Systems and the Union Bank
of Switzerland (UBS).
In 1996 Perot
Systems, then a new computer startup with a famous person leading
the company, was able to secure a contract to run the technology
department for the Swiss financial giant’s investment bank
and other units because of a Perot-envisioned barter offer.
Succinctly,
UBS agreed to a 10-year agreement because of an exceptionally good
offer and extra-special service...but also because they were provided
an option to acquire 7 million shares of Perot Systems stock at
$3.65 a share, when the company went public.
Perot Systems made such a barter agreement because they needed a
substantial contract, and had to “outbid” their bigger
rivals IBM and EDS. The UBS contract accounted for 25% of Perot’s
revenue.
Less than three
years after the contract/barter agreement was signed, Perot Systems
became a publicly traded company. On the second day of trading,
its stock was selling at $61 a share—and UBS was holding a
$400 million windfall!
Founder Ross
Perot fared exceptionally well on this barter deal with UBS too,
as the agreement admittedly jump-started his new company plus his
38% stake was valued at $1.4 billion.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
Here
& There...
- TeleTrade
International and its subsidiary eValues.net announced that Jacqui
Macy will become president of both companies. Ms. Macy has previously
worked with BXI Exchange and the International Reciprocal Trade
Association (IRTA). While with IRTA, she was the Director of Reciprocity
for the Universal Currency Clearinghouse.
- Talks ended,
after five days of wrangling, wherein the World Trade Organization’s
147 member states formally agreed on moving ahead with a new framework
for the next round of talks.
The World Bank says
the agreements made in Geneva could help lift more than half-a-billion
people out of poverty through increased trade and boost growth
by injecting billions of dollars into the world economy.
-
Bill Gross, who runs
the world’s biggest bond mutual fund at Pacific Investment
Management Co., predicts a big hedge-fund slump. According to
Gross, hedge funds have been taking advantage of low interest
rates to obtain borrowed money for boosting their performance.
But as rates begin to rise, hedge funds will be exposed and
returns will consequently suffer.
(Today there are
7,000 hedge funds with more than $850 billion of assets, up
from 1,640 funds a decade ago. A record $60 billion was poured
into hedge funds last year.)
-
Have you
signed up to receive a summary via e-mail of the Tuesday
Report every week? If not, go to the top of this issue (right
hand corner) and sign up!
-
The Direct Selling
Association says direct selling is alive and flourishing. There
are some 13 million independent direct sales people working
across the U.S., accounting for $28 billion in retail sales
for the industry.
-
The number of full-time,
home-based American businesses has risen 3.1% during the past
five years to 9.9 million in 2004. But part-time home businesses—the
sideline operations many people think of when they hear the
term “home office” —has fallen 32% since 1999
to 5.2 million.
-
For the first time
since its birth in the 1950s, the number of households subscribing
to cable is declining, according to Kagan Research. For an explanation
of what’s happening, cable executives need only to look
to the satellite industry. It has grown from virtually zero
10 years ago to 22 million subscribers—about a quarter
of all U.S. homes that pay for TV.
-
Last year personal
bankruptcy filings in the U.S. hit an all-time high with more
than 1.6 million. (A decade ago the figure was 875,000.) The
increase is being driven by people in their mid-30s to mid-50s,
many of whom have decades of work experience in white-collar
jobs.
In 2001, for example,
per capita filings of individuals ages 45 to 54 increased 58%.
The middle-age filings are attributed to less frugality than
their Depression-era parents, soaring medical costs, an unstable
job market, and years of aggressive credit-card marketing.
-
Franchising of all
sorts is booming in China, which leads the world in the number
of franchise chains in operation...with 1,900 to second place
U.S. which has 1,500.
-
A new Iraqi
home makeover show mirrors the United States’ “Extreme
Home Makeover,” by rebuilding war-torn houses and filling
them with furniture. Called “Labor and Materials”
it airs every Friday over Iraq’s first privately owned
satellite channel. The show is now supported by investors, but
is considering trading advertising spots for housing materials.
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