WarpRadio
Network Now Encompasses 500 Stations, Barter Plays Big Role In Growth
WarpRadio
Network (OTCBB: WRPR) has reached one of its early goals, that of
providing internet streaming audio for 500 radio station broadcasters.
With the current growth of 10 to 15 new radio stations a week, the
company expects to reach 1,000 stations by year end.
WarpRadio
barters two minutes of inventory per hour over
the Internet broadcasts, and generates over $2 million in revenue
through its syndication efforts.
Streaming
media is a great way for advertisers to target the younger 12- to
24-year-old market, as these consumers are more likely to be online
using streaming media and have a higher tendency to interact with
the advertising.
According
to a study performed in January 2001 by the Arbitron/Edison Media
Research Internet Study VI, "streamies" continue to grow as valuable
consumers. More than 30 million, or 13% of Americans, used internet
audio or video each month compared to 10% one year earlier.
One
of the study's central findings was that broadband and streaming media
go hand in hand. As more consumers get super-fast internet access
at home, their streaming media consumption is likely to grow.
Technology
Changes Rapidly, People Do Not
Despite
the stock market's drop and recession talk, it's likely the next 5
to 10 years will see enormous economic progress. Why? Because the
potential benefits of technology are growing faster than people are
implementing it.
Pollster
Harris Interactive says only 2.8% of American adults have sent an
e-mail to a doctor or received one. And only 13% of physicians have
ever communicated with a patient by e-mail, which is the only sure
antidote to time-wasting telephone tag.
Barter
Online Sites Ahead Of Their Time
The
cover story of BarterNews' recent issue focuses on one of the
pioneers in the online barter business--Ubarter.com. Their efforts
to convince the business community that this is the way to trade has
been met with some success, but not what they initially expected.
Nor has any of the other online companies experienced the enormous
success envisioned.
Yet,
because change requires rethinking and different action, there is
hope for these cutting-edge online barter companies. As the small
business community becomes more comfortable with the changes occurring
in technology, further use and implementation of that technology will
occur.
That
transition could see big payoffs for the online barter companies.
The key now is for them to stay in action, keep afloat, until that
day arrives.
Decades ago
the "doom and gloomers" were projecting enormous famines by the year
2000, as our world's population reached 6 billion people. And, they
surmised, heavily-populated countries like India would never have
enough to feed its billion-plus population. So the following story
is most interesting... and shows how difficult it is to predict the
future.
India
Faces Challenge To Dispose Of Grains Stock
Disposing
of bulging stocks of foodgrains will be a major challenge to Indian
policy-makers in the coming months, in face of low world prices and
poor demand. The National Council for Applied Economic Research said
in its quarterly review that (stored) stocks were likely to hit 55
to 60 million tons by the end of June, and India now holds over 44
million tons of foodgrain stocks. (According to the government's buffer
norms, the country needs minimum foodgrain stocks of 24.3 million
tons.)
Here
And There. . .