Your USP Sets You Apart From Your Competition

A company’s unique selling proposition (or USP) is that distinct and appealing service or option that sets them apart from their competitors —  price, quality, exclusivity, broad choice, etc. Now’s the time to concentrate on your company’s uniqueness, that central theme upon which you will build a distinct recognition in the marketplace.

Can you articulate it in a single paragraph of 25 words or less? Can your staff and employees define it? What about your prospects and customers? If you haven’t given it much thought up to now, chances are good that your company is not realizing its full potential. Zero in on your USP  —  pinpoint what makes your organization unique, different and distinct from the others.

One powerful way to expand your USP is by incorporating barter into your operation. It’s a benefit which sets you apart from your “me-too” competitors. As a member of a trade exchange you’re not an ordinary business owner, because less than 2% of the businesses in your area belong to a trade exchange. (It’s generally estimated that 400,000 companies, out of 21 million nationwide, are members of commercial trade exchanges.)

So it’s a big plus for making you unique and bringing in new customers —  incremental, extra business that will enable you to increase your customer base. It’s a USP worth embracing in these ever-changing competitive times.