From the BarterNews archives: Issue
45, Summer 1998.
White Compares Barter Industry To Credit Card Industry
Steven White,
President and CEO of International Barter Corp., assumed a one-year
term as president of the National Association of Trade Exchanges (NATE)
at the group’s national convention in San Diego—and was the keynote
speaker as well. White’s message to the NATE attendees was an
ambitious one: “I believe the barter industry parallels the credit
card industry and has the same potential for worldwide acceptance.”
He observed
that the growth of charge cards really began when major banks
realized the benefits of joining together in a common effort to
create and promote nationally accepted charge cards. White says the
same situation now exists in the barter industry, and “as we
realized early on in the charge card industry, the whole is greater
than the sum of its parts.”
For barter to attain its full potential, White noted, “the industry
needs to join together and forge alliances and develop systems, to
promote acceptance and ease of use by the industry’s aggregate
client base of some 400,000 companies.”
