01/27/2009
When Your Company Offers
To Barter You’re A “Two-Percenter!”
A
company’s unique selling proposition (USP) is that distinct and
appealing option that sets it apart from competitors, i.e. price,
quality, exclusivity, broad choice, etc. Now’s the time to
concentrate on your company’s uniqueness, that central theme upon
which you will build a distinct recognition in the marketplace.
Can
you articulate it in a single paragraph of 50 words or less? Can
your staff and employees define it? What about your prospects and
customers? If you haven’t given it much thought up to now, chances
are good that your company is not realizing its full potential
Zero in on your USP — pinpoint what makes your organization unique,
different, and distinct from the others.
One
powerful way to expand your UPS is by incorporating barter into your
operation. It’s a benefit which sets you apart from your “me-too”
competitors. As a member of a trade exchange you’re not an ordinary
business owner, because less than 2% of the businesses in your city
belong to a trade exchange. (It’s generally estimated that 400,000
companies out of 21 million nationwide are members of commercial
trade exchanges.)
It’s a big plus for making you unique and bringing in new customers
— incremental “extra” business that will enable you to expand your
customer base. It’s a USP worth embracing in these ever-growing
competitive times.
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