Use Barter For Developing &
Distributing Promotional Products
According to the Specialty Advertising Association International,
CEOs’ offices have become a haven for promotional products. More
technically known as promotional marketing products, these items —
clothing, alarm clocks, mugs, and the like — are emblazoned with a
company’s logo or message for long-lasting visibility.
They can be a great tool to generate name recognition and can create
customer goodwill, often at very little cost. In turn, they can help
drive sales. Nearly 90% of the executives polled reported they had
imprinted promo products in their offices from companies other than
their own. Of those respondents 48% said they had six or more
promotional items, and 18% said they had more than 15 such goodies
in their offices.
The message for marketers: Keep sending those promo products to the
bosses. Seventy-nine percent said they appreciate receiving
promotional products as gifts, and 71% said they use all or some of
the items on a daily basis.
What’s the most popular promotional gift? Sixty-eight percent of
those replying said they have imprinted writing instruments,
followed by 63% having imprinted glassware including mugs, and 61%
utilized desk and business accessories such as rulers.
Last year, businesses spent $16 billion on promotional products.
