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10/11/2011

Three Reasons Why Businesses Fail, And How Barter Can Be A Panacea

·         Procrastination.

Putting off tasks and paperwork is like piling up more debt. They eventually will overwhelm you. Solution: Organize your time and focus on what’s important. Resist additional debt by increasing your cash flow through your bartering efforts.

·         Ignoring The Competition.

Customers go where they can find the best products and services, they always have. Remember, “what’s in it for me” is a truism for everyone. Solution: Devote time to check out your competition, what they’re offering their customers. And embrace barter when you can, as it’s a foremost competitive marketing tool. There is no better offer than to say to a customer, “And you don’t have to pay me in cash!”

·         Sloppy/Ineffective Marketing.

Whether you want to face it or not, you must realize that your products or services don’t sell themselves. You need to devote time and resources to your marketing efforts. Solution: Through your trade exchange you can hire people who are professionals in this area ... and you can also acquire various advertising mediums on trade. Through barter, you will be a step ahead of your competition.

The months ahead are going to challenge your resolve. Make a commitment to yourself now, to become the best you can be. That means being open to new ways of doing things.


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