Jerry Howell, Founder & President of the Midwest Business Exchange,
has written a book which will be released December 1 at Barnes &
Noble, Amazon, and other independent book sellers nationwide.
It’s titled the Complete Idiot’s Guide to Barter & Trade
Exchanges and is published by Penguin Books. The book is aimed
at businesses that are either members of trade exchanges, or
considering joining one.
Topics include a history of barter, alternative currencies, and how
trade exchanges work. The book challenges the reader to learn
strategies, both basic and advanced, as they make their memberships
work for them. In doing so, it also offers valuable insight to
brokers of trade exchanges.
Howell is an excellent writer with a well-known sense of humor.
Given these attributes, along with having a major publisher and
national distribution, should provide significant exposure and
opportunities for the commercial barter industry.
