Small Business Marketing Expenditures

A FedEx National Small Business Survey indicates where advertising and marketing dollars are being spent, and the percentage of small businesses doing so:

�         Improving online presence (46%)

�         Printed materials, newsletters, and direct mail (44%)

�         Brochures (43%)

�         Yellow pages listings (39%)

�         Fliers, signs, banners, and posters (37%)

�         Social networking sites (36%)

�         Newspaper advertisements (32%)

Last year 34% of small business owners spent less on marketing and advertising, and 1/3 of those folks said that decision had a negative or extremely negative impact on their businesses.