The Outdoor Advertising Association of America
(OAAA) has concluded a deal with Chicago-based Spot Buy Spot that
will bring the outdoor ad industry one step closer to conducting
eBusiness transactions.
Spot Buy Spot will build the web scheme for the
outdoor component of the American Advertising Agencies� e-business
for media initiative. It will allow media buyers and sellers to
exchange information electronically, including invoicing and proof
of performance.
The chief marketing officer for the OAAA,
Stephen Freitas, says that decreasing the manual work and errors
that result from paper transactions between media companies and
media buying and advertising agencies is the goal everyone is
striving for.
According to the OAAA, the growth of
outdoor industry advertising spending, year-to-date is 8 percent.
