Nation’s Largest Shopping Mall Owner To Create Broadcasts

Indianapolis-based Simon Property Group is teaming up with the French firm Publicis Groupe to produce programming that will air on nearly 2,000 big-screen televisions in 50 malls nationwide.

The broadcasts will run in eight-minute loops with the content evenly distributed between advertisements and original lifestyle programming. Shoppers can check out the day’s deals on the plasma screens scattered throughout the shopping center.

To make the cut, retailers submit their best bargains and the top 10 are advertised for free. These free promotions are sprinkled between paid ads in a six-minute loop.