NATE Unveils Seminars For Its National Convention In New Orleans

The National Association of Trade Exchanges has announced this year’s upcoming convention will be held in New Orleans from June 3 to 6, offering early registration discounts (through April 26) for independent trade exchange owners. Registration fees include all seminars and sessions plus three night’s accommodations, three breakfasts, two lunches and two dinners. (To take advantage of early registration see end of article.)

NATE’s Board of Directors has worked diligently to put together a program that will appeal to barter company owners, brokers and sales staff. The Board is comprised of Gary Oshry, Rachel Taylor, Karen Welch, Mary Nova, Ric Zampatti, Maura Lane and Kim Ames.

The following highlighted seminars are scheduled for the purpose of helping barter companies grow, motivating both sales staff and brokers, as well as increasing bottomline revenue.

IRS & Legal Issues For Barter Exchange Owners

·         IRS’s TIN Matching Program

·         Compensating your employees with barter dollars

·         Establishing Barter Health Plans for your employees

·         Handling new start-up barter exchanges in your territory

Social-Networking Site Use & Management

·         How to post your business

·         Obtaining free PR

·         How to post your barter offerings

·         How & why you need to create different sites for your potential members and your existing members

How To Get & Broker Alternative Deals

·         Utilizing last minute time-sensitive offers on barter (tickets, travel, & media)

·         Allowing spouses and other family members to spend barter

·         Using debit cards (pre-paid barter cards) for friends, family members & employees

·         Specials and discount offers on barter

·         Bartering personal vacation properties and timeshares

·         Offering one-time deals (boats, cars, furniture, equipment, etc.)

Pros & Cons — How Today's Economy Impacts Barter Exchanges

·         Why the 80/20 rule needs to be 60/40

·         Members who try to charge part cash and part trade

·         Dealing with members who have spent their entire credit limit

·         When to extend credit limits, when to reduce credit limits, and when to remove credit limits

·         Members who try to spend when “past due” on their cash fees

·         Replenishing members who are out of business

·         Members with negative barter balances that are not accepting trade business

How To Deal With A Bad Month

·         New methods for collections & time management

·         Job tasks that should take priority when you are short staffed

·         Motivating brokers without threatening their jobs

·         Shifting employee duties to get your best bang for your buck

·         Maintaining, updating, and expanding broadcast e-mail and fax databases

·         Monitoring employee Internet usage

·         Reviewing and rewriting employee duties

Referrals — The Name of the Game

·         Share your referral programs

·         Growing your trade exchange with referrals

·         How to get referrals from networking and leads groups

·         Referrals from your members

·         How “Thank you” calls can generate referrals

Using PR To Get Your Business Recognized

·         How to get free PR and when to pay for PR

·         Writing a press release

·         Promoting your press release

·         Incorporating your press release into your sales literature

Implementing The Sales Genie (A great NATE benefit!)

·         How to use the Sales Genie

·         Searching for new businesses

·         Isolating specific types of businesses

·         Finding businesses in specific territories

For more information and to take advantage of early registration discounts click here.