ITEX Moves To Expand Franchise
Network, Membership Base
ITEX Corporation (OTCBB:ITEX) has announced the
retainer of two top Chicago marketing firms — The Goodness Company
and Sigale Public Relations — to provide professional assistance to
its franchisees in the rapidly expanding Chicago region by promoting
member registrations.
The Goodness Company will begin by creating
instrumental PR tools such as a Tool Kit and Press Kit. It will also
direct a monthly franchisee conference call, in addition to
developing tips on how to help franchisees secure optimal publicity
for their businesses.
Sigale Public Relations will focus its efforts
on attracting new franchisees throughout the United States, adding
to the existing 95 ITEX locations, and helping 24,000 local
businesses.
“Retaining the professional services of two top
Chicago Marketing firms, Sigale Public Relations and The Goodness
Company provides a tremendous boost to our franchisees to assist
them in gaining a higher level of press coverage in order to build
more local awareness and future business relationships. We look
forward to opportunities to gain exposure and explain why our
trading community provides added value for small businesses,” said
ITEX Chairman/CEO Steven White.
“Both Chicago marketing firms are accepting
ITEX dollars for the term of their engagement. And each understands
the benefits of attracting a new customer in ITEX, thus
participating in the camaraderie of a small business trading
community and utilizing the ITEX dollars earned for a large variety
of goods and services from savvy entrepreneurs like themselves.”
