On the way...TV at the gas pump! It�s presently
being tested in Dallas, with TV monitors above gas pumps airing
short clips of news, weather and traffic, and, of course,
advertising.
This fall the company, GasStation TV, plans to
expand the program to a total of 100 gas stations in Dallas,
Houston, and Atlanta. All are owned by Murphy Oil USA, which
operates filling stations at Wal-Mart stores.
The four-minute segments of
programming (about the length of time it takes to fill up with gas)
will include news from local TV anchors, traffic updates, and
consumer-oriented clips from ABC�s Good Morning America. All
programming will be distributed to the screens electronically
through secure feeds over the Internet.