International Monetary Systems (OTCBB:ITNM), worldwide leader in
business-to-business barter services, has announced that it will
officially re-brand NTA Trade as IMS Corporate Barter.
CEO Don Mardak declared, “Since acquiring NTA Trade in 2006, we have
operated it as IMS’s corporate barter division while keeping the
name NTA Trade. This served to maintain familiarity with existing
members. However, now that those members understand that IMS can
bring them the same service plus an enormous retail barter channel,
we feel confident that we can now re-brand NTA Trade more
appropriately and accurately as IMS Corporate Barter.”
When acquired, NTA Trade and its subsidiary Illinois Trade
Association together were considered the largest independent trade
exchange in North America — offering both corporate and retail
barter services. NTA Trade represents 450 corporate clients,
including several recognized publishers, hotel chains, manufacturers
and distributors.
John Strabley, IMS Executive VP, noted, “This not only represents a
new name, it also represents a new protocol between our retail and
corporate divisions. We feel this will deliver a higher level of
synergy within our broker network that well result in more dynamic
trading between both divisions. All of this means more trading
opportunity for members.”
For more information on IMS see
www.imsbarter.com.
