IMS Embraces Web 2.0
Marketing Techniques
International Monetary Systems (OTCBB:ITNM), a worldwide leader in
business-to-business barter services, introduces the first barter
broker blog for the industry after concluding a three-month social
media pilot.
�There was a demand from prospective members to look at actual
trades that are happening in order to understand how IMS barter can
work for them, pointed out Don Mardak, CEO of IMS. �We launched the
barter broker blog in March with the intent of providing non-members
a live glimpse at how our national broker network, one of our most
valuable assets, works to help businesses buy and sell products and
services.�
The
IMS barter broker blog can be found at www.imsbarter.com/blog.
Posts are made weekly and include authentic accounts from IMS
brokers of actual buying and/or selling scenarios that they have
facilitated for members across their nationwide member network.
The
company recently completed a pilot that examined the effective use
of online social networking sites. The review found that although
social networking for B2B (business-to-business) purposes is still
maturing, there is evidence that it will evolve positively. The
company also discovered that there is considerable interest about
how modern barter works, concluding that IMS will remain as one of
the few current barter industry participants in that arena.
Krista Vardabash, Director of Marketing for IMS, asserted, �Our
newest campaign, �Barter 2.0,� positions IMS and our CEO as not only
the pioneer of the industry, but as the leader in this new
generation of B2B barter. So, it only makes sense that IMS would
utilize web 2.0 supported technology like the social networks.�
�Although utilizing social media is new to us,� commented John
Strabley, Executive Vice President of IMS, �the pilot revealed the
benefits of participating. IMS has enjoyed local and national TV
coverage including being a featured guest on Bloomberg TV's
�Venture.�
�Our web site has much of the coverage we�ve received, and we will
be capturing and posting video from our upcoming holiday expos that
span the nationwide network. We plan to expand our social media
strategy with this information, as well as with new ideas and
feedback from the social media channels.�
For
more information on IMS
click here.
