�Control
your expenses better than your competition. This is where you can
always find the competitive advantage.�
�Sam Walton, founder Wal-Mart stores
Sam Walton�s relentless drive to slash costs led Wal-Mart from a
single store in Arkansas, to over 8,000 stores today. As explained
in his auto-biography, Sam Walton: Made In America, he did it
by understanding that you find your niche by ignoring conventional
wisdom. .
In his book he emphasized that �you can make a lot of different
mistakes and still recover if you run an efficient operation. Or you
can be brilliant and still go out of business if you�re too
inefficient.� Like Walton, an incredible number of today�s
entrepreneurs start out underfinanced and undercapitalized.
In fact, a recent statistic from the U.S. Census and Federal Reserve
Survey shows that �almost half of all new businesses begin with less
than $10,000 in total capital.� Using your trade exchange to make
needed business purchases will enable you to gain that all-important
competitive advantage Walton referred to.
Moreover, your barter sales are all new sales � from an entirely
different source. They provide a young company with a valuable
stabilizer, enabling the time to grow into, and become, a stronger
company.