According to Brett Beemer, founder of the South Carolina-based
America�s Research Group and author of the book �The Customer
Rules,� how much barter is actually taking place is impossible to
measure, but it certainly is on the rise. (Barter activity on
Craigslist confirms Beemer�s assertions.)
Beemer says people are never honest about bartering. When he
conducts surveys people often don�t want to talk about it. Pushing
barter�s use is the consumers desire to find a way to survive in
these tough economic times.
