10/29/2013
Bartercard
Wins FCA National Innovation Award For Mobile App
Bartercard International Group (B.I.G.) scooped the pool at the
Franchise Council of Australia�s NAB FCA Excellence in Franchising
Awards, held October 22 at Jupiter�s on the Gold Coast. They
captured the prestigious National Franchise Innovation Award for
2013, for their mobile application.
Launched late in 2012 it is the first major piece of technology
rolled out by B.I.G. since the owners of Bartercard Australia bought
out the majority control of its international parent in early 2012,
making Bartercard International an entity that�s 100% Australian
controlled.
Bartercard�s Chief Operating Officer Trevor Dietz collected the
award at a glittering awards� night attended by more than 400
representatives from Australia�s leading franchising groups. �The
judges picked us to win this innovation award because of our world
class mobile application, which is now being used by our members
globally every day,� Dietz affirmed.
�Our members love this technology as it provides a simple way for
them to transact, manage their account and search for other members.
They are currently transacting over $1.5 million dollars per month
using the app. In the first 48 hours after launching, we achieved
the third highest downloads in the business category on Australia�s
Apple App store and number 19 on Google Play � and the feedback has
been nothing but positive.�
�What makes our app unique,� continued Dietz, �is that we are the
first trade exchange in the world to combine directory searches, as
well as the ability to transact internationally. To win this award
is a tremendous testament to our in-house software engineers, and
proves Australia does have the talent to compete on the global
stage.�
The Bartercard Group settles almost 2 million transactions per year,
which equates to over $720 million for its 55,000 cardholders. The
Southport based company operates in 70 offices in 7 countries and
has major plans to expand throughout North America, Asia, the United
Kingdom and Europe, over the next three years.
For more information,
click here.
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