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November 11, 2014
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob Meyer...
11/11/2014
New Barter Exchange In Nashville
Grand Central Barter is a relatively new exchange in
Nashville (TN). According to one of the partners, Adam
Bowie, they have 150+ members and are adding 30 more every
month. Bowie reported that his organization is a member of
both NATE (National Association of Trade Exchanges) and IRTA
(International Reciprocal Trade Association).
For
more information,
click here.
Learn More About The
Hotel Barter Network
On Saturday,
November 15, at 11a.m. EST, you can learn more about The
Hotel Barter Network — where trading among hoteliers
and vendors will be the objective. Creator Adam David Wagner
will be interviewed and aired via Bartertown Radio. You will
be able to call (347) 989-8557 and ask questions. (Their
site isn't active yet.)
For more info on Bartertown
Radio e-mail Sandra Harshman at
sandra@educate4barter.com.
For-Profit Colleges Under The Gun
The
Education Department guidelines are intended to weed out
programs that rely heavily on taxpayer subsidies but don't
follow through on promises of career training. Changes in
the rules will penalize companies that saddle students with
high debt relative to their incomes after graduation. For
example:
19% — The share of for-profit college
students who default on federal student loans after three
years.
44% — The share of student loan defaults
traced to for-profit colleges, which enroll only 11% of all
college students.
1,400 — College employment
programs that probably won't meet new debt-to-income rules.
840,000 — The estimated number of students
enrolled in programs that probably will violate
debt-to-income rules.
All
back issues of "From the Desk..." can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
colleagues. We have a "box" at the end of the
newsletter for your convenience.
See you next week...) |
NATE 4TH QUARTER SPECIAL
Pump
Up Your Trade Exchange -
Click here |
This Year's Almost Over, Don't Let
Your Guard Down On Sales!
Have you decided that the stretch between Thanksgiving and New
Year's Eve is a poor time to close new deals? Think again. Sales
don't have to go dormant during the holidays if you follow these
strategies:
♦Understand the client mind-set. Even
though companies on a calendar year budget may be near or at the end
of their ability to spend money, think ahead. Counteract this
objection by offering to defer billing for sales booked in December.
♦ Deem December "customer appreciation month." The
holidays are a fine time to check in with all your customers to say
"hi," wish them a good season, and thank them for their business.
Provide a small gift or scrip to valued clients — it's an
excellent way to get an audience in a hectic month.
♦
Offer discounts and barter incentives to new clients. Launch a
strong offer to close new business deals before December 31, by
including special pricing and barter offers. You can thus get a
leg-up on the conventional thinking that December is a slow sales
month.
♦ Eye those first-quarter goals. Beyond expectations that
sales will continue during December, encourage your sales personnel
to use the 12th month to "pencil in" their first-quarter sales
prospects — so when the world comes back to work they'll be
able to hit the ground running!
BarterNews.com — World's Largest
Depository Of
Barter Information
Hundreds of valuable articles,
techniques, and strategies are found in the following various barter
categories:
Travel,
Media,
Trade Exchange
Corporate Barter,
Offset & Countertrade,
Secondary Capital,
Real Estate,
Community Barter,
Restaurant & Entertainment
(The Barter
Categories are found on the horizontal bar at the top - 3rd
button from right.)
Money-Making Reports Available From BarterNews
Powerful, Inexpensive Way To Increase Your Customer Base
The law of reciprocity governs all commerce. Use it in conjunction
with various members within your trade exchange, and exciting
possibilities will occur! For example, consider what you could
accomplish by working with other non-competing members by
cooperatively designing and printing introductory coupons for each
of your businesses. You can then begin providing each other’s
coupons to your respective clients.
The benefits are many.
Exposure is significantly increased, as your firm’s name and
reputation will be seen by many new people. Additional cash
customers will be introduced to your business, as well.
All
that's required is some effort and common sense. Consider what
products and services your customers may appreciate or need. Then
approach that exchange member, proposing you work together as
described.
Examples of pairs that might work will together
are:
• Restaurant and fun center
• Paint store and carpet
retailer
• Clothing store and dry cleaners
• Accountant and
attorney
• Florist and jewelry store
• Veterinarian and pet
store
With a little creativity, the examples can be limitless.
Is Your Trade Exchange Missing Out On
Valuable New Business?
If
your barter company's listing on BarterNews.com isn't current, you
are definitely missing out on new business. The web site
BarterNews.com receives heavy traffic — with over 150,000 page-views
every month. Entrepreneurs and corporate executives check the
thousands of articles, the weekly "Tuesday
Report," and the "Contacts
Section" of our site. They use the latter to find barter
companies with which to do business.
Is your barter company's listing up-to-date?
To keep your listing current is very easy. See the links below to (A)
update any changes to your company's listing, such as new location,
phone number, web site or other information, and (B) if your company
has not been listed.
Here's how to get on board:
To
make changes to your listing
click here.
For
new listings
click here.
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What Problem Are You Solving?
Despite the numerous products and services for sale in today's
expanding barter marketplace, members of a trade exchange like all
consumers, will exchange their hard-earned trade dollars for only
two reasons: either to feel good or to solve a problem.
To put it in a more personal perspective, your customers don't
buy what your company sells … they buy what those goods or
services do for them.
- They don't purchase clothes. They purchase a sharp
appearance, style and attractiveness.
- They don't buy insurance. They buy peace of mind and a
comfortable future for their family and themselves.
- They don't buy a house. They buy contentment, a long-term
investment and pride of ownership.
- They don't buy a book. They buy pleasant hours of reading
and the profits of knowledge.
- They don't purchase toys. They purchase happy moments for
their children and grandchildren.
They don't buy a
computer. They buy the pleasures of having the most updated
technology.
- They don't buy airline tickets. They buy the comfort and
convenience of a fast, safe, on-time arrival at a destination
feeling like a million dollars.
What does the average consumer buy? Ideas, good feelings,
self-respect, comfort and happiness — those are the things
they want.
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today's New Age
Of Possibility
There are many forms of secondary
capital — which can be defined as any financial instrument that
measures and communicates value in a common language. Would you like
to see and learn more about the many forms of secondary capital?
We have 70 free, informative and
inspiring, articles for you in our "Secondary Capital Section."
Check it out...
www.barternews.com/secondary_capital.htm.
Get New Money-Making Ideas And
Valuable Contacts!
You can
obtain useful, informative ideas and contacts in every available
back-issue of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
We welcome your
comments, questions, and observations.
Copyright BarterNews 2014. Redistribution of BarterNews
content expressly prohibited without the prior written permission of BarterNews.
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