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August 22,
2006
Written
by Bob Meyer, Editor of BarterNews
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From the desk of Bob
Meyer...
08/22/06
Report Confirms New Media Order Emerging
PQ Media of
Stamford (CT) predicts that marketers will remain enamored
with placing products wherever they can...in movies, TV and
radio, on web sites, in video games and lyrics, newspaper
and magazine articles, and even in the plots of novels.
Product placement
is an example of a phenomenon known as ?ad creep,? loosely
defined as popular culture becoming increasingly
commercialized.
Spending on paid
placements worldwide will reach $3.1 billion in 2006. In
2005 it was $2.2 billion, and by 2010 product placements are
expected to reach $7.6 billion annually.
There are two
types of product placements: (a) paid ones, where marketers
spend money to weave their wares into the plots, scripts and
content of entertainment, and (b) bartered placements which
occur when a company?s product is provided in exchange for
being mentioned or used.
Former SEC Chairman, Wharton Professor
Bartering Services
WisdomTree
Investments of New York is among a new crop of
money-management firms specializing in exchange traded
funds. (WisdomTree has $400 million under management.)
Recently the company added high-profile supporter, former
SEC chairman Arthur Levitt as a senior adviser, providing
him a stake in the company in exchange for his role...which
is yet to be formally defined.
The company?s
marketing materials also feature the endorsement of Jeremy
Siegel, the well-known professor from Wharton School of the
University of Pennsylvania. He received a stake in the firm,
as well, for his backing.
TradeAmericanCard Gave Early Assist To Money
Mailer
Decades ago when Garden Grove-based marketing company Money
Mailer was just getting started, they regularly used the
services of TradeAmericanCard. The Orange County-based trade
exchange, through their numerous members, provided them with
a variety business needs useful to a startup company.
Today, the firm is owned by Atlanta-based private equity
firm Roark Capital, and they?re continuing to build a
powerful marketing organization with the recent acquisition
of DX Marketing, a provider of market research, customer
prospecting, data mapping and digital printing services.
Money Mailer mails 175 million envelopes to 21 million
households on behalf of more than 30,000 local, regional,
and national advertisers. Valpak Direct Marketing Systems, a
unit of Atlanta-based Cox Enterprises, is the other national
mailer which distributes coupons to homes.
For more information one of the nation?s oldest (35-years
old) trade exchanges see:
http://www.tradeamericancard.com.
All back issues of
"From the Desk...? can be accessed by
clicking
here.
(Please feel
free to forward our newsletter to your friends and
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See you next week. . .) |
The following listings are
a service to our readers. Please note that
due diligence is advised
in all of your business transactions...cash or barter.
Talk Radio Syndicator Willing
To Barter Big-Time!
National
Exposure On Full Trade
National Trade Association?s
corporate trade broker Jill Halper has a contract with a major
radio syndicator and can provide your company national (or
regional) coverage on trade.
Several prominent, national
radio talk shows, covering an array of topics, are obtainable.
To build your company?s brand with this vast national
exposure that?s available on trade, contact Jill Halper via
e-mail at
jhalper@ntatrade.com.
Timeshare Industry Parallels Barter
Industry In Some Respects
A recent Tuesday Report article, ?Plan
Ahead When Bartering Your Timeshare Week,? brought some interesting
and informative feedback from our readers:
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While a timeshare, a form of vacation
property ownership, is usually a condominium vacation resort
(the use and costs of running the resort being shared among the
owners), developers have also applied the timeshare model to
houseboats, yachts, campgrounds, and motor homes.
-
Today?s timeshare industry includes over
5,000 resorts worldwide, with a total of 11 million timeshare
?intervals? that have been individually sold to nearly 7 million
families.
-
Timeshares sales, globally, total over $9
billion annually.
-
There exists a resale industry for the
resale of timeshare intervals. The bartering of timeshare units
is also available through the commercial barter industry.
-
The two largest exchange agencies are
Resort Condominiums International (RCI) and Interval
International, plus there are several independent exchange
agencies. Both have resort affiliate programs and members can
only exchange to affiliate resorts.
-
It is rare to find a dual affiliate resort,
it is more common for a resort to be affiliated with only one of
the larger exchange agencies.
-
RCI represents over 3,800 resorts, and
Interval has in excess of 2,000 resorts.
-
The timeshare industry can be viewed as an
example of a highly successful, single channel barter system.
Single channel because there are no reciprocal agreements
between either the major players (RCI and Interval) or the
smaller players (lesser known agencies).
-
It is important when considering timeshare
ownership to determine which locations and resorts you may want
to travel to trade for, before making your purchase. Because the
timeshare resort you purchase will determine which of the major
exchange companies you can work through.
-
Owners of time shares who wish to have the
opportunity to swap accommodations pay an additional fee...over
and above the annual membership/maintenance fee.
-
The exchange agencies bar members from
subrenting weeks they have acquired in a trade.
-
Timeshare owners may arrange a direct
exchange. This, of course, requires locating a timeshare owner
with mutually acceptable location and weeks. Until recently,
such exchanges were quite rare. But with the burgeoning use of
the Internet that will change, saving owners the additional fee
required when trading through exchange agencies.
Here are some sites to check out:
http://www.timesharesonly.com
http://www.vacationtimesharerentals.com,
http://www.greatrentals.com and
http://www.choice1.com.
Hotel
General Managers
Here?s
The Easiest $100,000 You?ll Ever
Bring To The Bottomline!
Collect
cash, as usual, from the guest accounts staying at your
facility that require the use of professional AV services.
And rather than shouldering your ongoing employee costs, or
your current vendor?s cash agreement for AV services,
here?s a much better alternative:
Work
with a proven national vendor (a sterling 25-year track
record) who will provide all of the AV services for your
hotel on a 100% TRADE BASIS! (Payment to be in the form of
hotel rooms and/or trade dollars.)
Your hotel?s annual AV billings must be a minimum of $200,000, and this
offer is available only in the continental United States.
For a
confidential introduction contact Bob Meyer via e-mail:
bmeyer@barternews.com.
(Please type in AV Services On Trade in the subject
line of your e-mail.)
Attention Trade Exchange Owners:
If your
member hotel(s) have a minimum of 10,000 sq. feet of meeting
space and annual billings of at least $200,000 for AV
services this is a great opportunity to earn substantial
cash service fees on the hundreds of thousands of trade
dollars your hotel member will be paying the vendor. Contact
Bob Meyer at the above e-mail. |
RentalsPark.Com To Recognize
Outstanding Vacation Rental Property
A global vacation rental web site, http://rentalspark.com,
is honoring vacation rental owners and agents for the property and
services they offer travelers. (The award is open to all property
owners/agents around the world and is not limited to properties
listed on the web site.)
The deadline to nominate a property
for award consideration is September 23. In October 2006, the top
ten nominees from around the world will be showcased on the web site
for a month before the winner is selected. The winner and their
family will win a one-week free stay of their choice at one of the
following European cities: Barcelona, Prague or Rome.
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Australia?s BBX Move Into Wine
Propitious
In our June 13 issue we reported on Business
Barter Exchange (BBX) expanding into the trading of wine, with a
goal of moving $5 million the first year. Given the current
conditions of Australia?s wine industry they may blow right past
that figure.
Many of Australia?s 2,000 wineries and 8,000
grape growers are facing a French-like crisis: There are too many
grapes chasing too few palates. The surplus is estimated as high as
900 million liters...large enough to serve every man, woman and
child in the world a glass on the house.
Wineries aren?t cheering, because the huge
surplus is shredding prices for bulk and other low-end wines.
Growers in the main wine regions ? the Riverina in New South Wales,
and Riverland ? are being offered as little as $75 a ton, well below
the $225 it cost them to produce the fruit.
In 1993 the wine industry convinced the
Australian government (in Canberra) to change depreciation rules, so
growers could write off the cost of buying and planting vines over
just four years...rather than over the lifetime of the vines, as
with other agricultural assets.
From 1997 through 1999 growers planted 100,000
additional acres, a 40% increase in only three years. Now the
industry is pleading again for government aid, asking for a $45
million bailout that would pay growers not to pick 300,000 tons of
grapes in each of the next two years. Not a chance, Aussie officials
have said, adamant that market forces should decide which vineyards
survive.
Michael Touma, Managing Director of BBX, (and
presumably other barter companies as well) should have their phone
ringing off the hook, given the conditions of the vintners. Touma
may well have some very interesting proposals in hand at the
upcoming IRTA convention, for his fellow traders from around the
globe.
A lot of people are very familiar
with Australian wines. Especially given the fact that Australia?s
finest wines have snatched trophies away from the French in
international competitions, and wine exports have swelled from $305
million in 1995 to $2.1 billion last year.
Trade Exchange Owners...
Build Rapport & Empathy With Your Client Base!!
The
most powerful marketing tool in the barter industry, The
Competitive Edge newsletter, is a monthly, ready to use,
professional 4-page publication...no work is needed! (Click
here.)
International Monetary Systems Second
Quarter Earnings
In the second quarter ending June 30, IMS
Barter processed more than 14 million in trade transactions,
generating gross revenues of $1,810,654, compared to $1,596.594 in
the second quarter of 2005.
Total expenses for the quarter increased 23%
from $1,398,551 in 2005 to $1,722,046 in 2006, attributable to the
recent acquisitions and the hiring of new salespeople.
Year-to-date gross revenue for the six-months
ending June 30 totaled $3,552,990, compared to $2,738,976 for the
same period in 2005...an increase of 30%. Total expenses for the
same six-month period were $3,435,649 in 2006, compared to
$2,531,812 for 2005...an increase of 36%. Total year-to-date net
loss for the first six months of 2006 was $68,597, compared to a
profit of $96,558 for that period in 2005.
For more information on IMS go to
www.internationalmonetary.com
The Growth and Use of Secondary
Capital (New Money) Creates Unprecedented Wealth In Today?s New Age
Of Possibility
There are
many forms of secondary capital?which can be defined as any
financial instrument that measures and communicates value in a
common language. Would you like to see and learn more about the many
forms of secondary capital?
We have 70
free, informative and inspiring, articles for you in our ?Secondary
Capital Section.? Check it out...
www.barternews.com/secondary_capital.htm.
28-Store Retailer Barters With
Customers
Tucson-based clothing recycler and trader
Buffalo Exchange has 28 stores and five franchises in 11 states,
with annual sales of $40 million.
At Buffalo Exchange, clothing and accessories
are bought, sold, and traded directly with customers. One?s used
clothes can be traded for other goods, including jewelry and new
clothing. The retailer?s inventory includes designer wear, basics,
vintage, jeans, and leather.
For more information see
http://www.BuffaloExchange.com.
Get
New Money-Making Ideas And Valuable Contacts!
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Copyright BarterNews 2006. Redistribution of BarterNews
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