March 15, 2005
Written
by Bob Meyer, Editor of BarterNews
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Interpublic
Group Renames Its Barter Company
Interpublic
Group is moving its product and media barter company under the aegis
of its Magna Global operation and renaming the barter company Magna
Global Trading.
The New York-based
barter unit had been part of the Initiative group and was formerly
called Initiative Trading.
“This
change is significant in that it makes the group totally agency
neutral,” noted Bill Cella, the CEO of Magna, which negotiates
pricing for IPG’s Initiative and Universal McCann.
Trade
Exchange Owners...
It’s Time To Build Greater Rapport & Empathy With Your
Client Base!
The most powerful
marketing tool in the barter industry, The Competitive Edge
newsletter, is a monthly, ready to use, professional 4-page publication...no
work is needed!
To
learn more about The Competitive Edge newsletter and how
it can help build your trade exchange,
click here.
Industry
News. . .
- Global TransNet
Corp. (OTCBB:GBJX) announced that wholly owned subsidiary LUCRAcard—a
trade exchange—permits its members to “cash-out”
their excess trade dollars (sales over purchases) at the end of
the trading year after $30,000 in business has been transacted
within the exchange.
- Katie Harris,
the daughter of Richard Harris, founder of National Commercial
Exchange in St. Louis, has established a 501c3 non-profit company.
Her goal is to reach children and persuade them to make responsible
choices. She does so through assembly presentations involving
skits that kids can relate to.
Her mission, called “City Conquest,” came about because
of the drinking related, fatal car accident her older brother
Todd (Richard’s son) had in 1998 when he was 19.
Katie’s “team” is traveling around the country
to schools, churches, temples, even local jails to make a difference.
They need help with expenses for postage, video productions, a
van to transport the team, web site upkeep, a trailer for props,
etc. If you’d like to learn more about “City Conquest,”
see a promo tape, or provide donations, call National Commercial
Exchange (314) 567-7890 and ask to contact Katie.
- The worldwide
barter marketplace is huge and diverse, with many facets to it.
Accordingly, the International Reciprocal Trade Association (IRTA)
looks at and acknowledges alternative monetary systems on their
newly-upgraded web site. Some excellent material is available,
including a section which provides links for little-known information
about other alternative monetary systems. For more information
go to www.IRTA.com.
- Don Mardak,
CEO of International Monetary Systems, has concluded their first
phase of funding, having secured $610,000 from three private investors.
The convertible bridge loans have terms of two and three years.
“We are pleased that this first phase of our funding program
is now in place,” Mardak confirmed. “The money will
enable us to proceed with negotiations on several potential acquisitions
that are now in progress. We are also moving forward on the institutional
placement program that we announced several weeks ago, as well
as other equity lines that are currently under consideration.”
- International
Monetary Systems (OTCBB:INLM) has also announced an enhancement
to its shareholder communications by maintaining a chat forum
on www.HotStockMarket.com.
“Creating efficient and effective investor communications
has always been a priority for us at IMS,” CEO Don Mardak
stressed.
“Both our business and investor base have experienced rapid
growth over the past several quarters. Using a moderated chat
forum to communicate with our investors is a natural progression
that will ensure the fast and free flow of information.”
- The National
Association of Trade Exchanges Board of Directors has developed
a new credit policy for all BANC members. The policy has resulted
in 19 BANC members getting an aggregate increase in their credit
lines of $756,500, and twelve members receiving reduced credit
lines totaling $495,000.
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From
The Archives of BarterNews...
Vanity
Fair Uses Trade To Cement Advertising
Vanity Fair
is fighting the growing competition of magazine advertisers
by constantly searching for ways of luring advertisers to their
corner. Here’s their latest barter twist...
One of their
sister publications—a nationwide chain of weekly business
tabloids—is going to publish a special magazine called
Businesses to Watch which will feature top-line investment
information on publicly traded companies.
The barter deal
is this: each participating company, placing a minimum of two national
ads in Vanity Fair, gets a bartered article about the company
and its investment opportunities in the new magazine.
Get
New Money-Making Ideas And Valuable Contacts!
You can obtain
useful, informative ideas and contacts in every available back-issue
of BarterNews.
Every
barter company in the world is listed on our web site,
click through to our Global List
of Barter Companies.
Here
& There...
- Warren Buffett
finds betting against U.S. currency very profitable. Berkshire
Hathaway’s chairman said his company earned a gain of $1.63
billion due to his wager against the U.S. dollar. The gain enabled
the company to see a 40% jump in their fourth quarter profits!
However, Buffett
is saddened by the country’s trade gap because it means
a portion of our wealth is transferred to foreigners every year
to support our spending, and according to Buffett it’s
creating a type of “sharecropper society.”
-
Have you
signed up to receive a summary via e-mail of the Tuesday
Report every week? If not, go to the top of this issue (right
hand corner) and sign up!
-
U.S. households net
worth is now, according to the Federal Reserve, $48.5 trillion.
Residential real estate accounts for almost $10 trillion ($17.2
trillion value minus mortgage debt of $7.5 trillion). Financial
assets, including stocks, bonds, bank accounts and pension accounts,
totaled $36.8 trillion.
The value of total
household assets has risen nearly 20% since the end of 2000,
but borrowing has risen at a much faster pace. The outstanding
debt owed by households has soared 45% in that period, the Fed
reported.
-
Clear Channel Entertainment,
after three years of negotiations with Chinese political and
cultural leaders, will be exporting concerts and sporting events
from the U.S. to China. The newly formed company is called Gehua
Clear Channel Entertainment & Sports Co.
The partners
will each own 50% of the venture and will split profits equally.
The company will have a 50-year right of first refusal on arranging
and promoting live shows and managing various aspects of the
business, including artists, ticketing, and tour merchandising.
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