Advertiser Information

BarterNews is the ONLY Way You Can Reach Every Decision Maker In Commercial Trade Exchanges, Corporate Barter and International Countertrade

Here's who you'll reach in every issue!

The top 2000 CEO's in the U.S.A. by name.
Countertraders of the Fortune 500 companies including members of the American Countertrade Association, the Defense Industry Offset Association, and the Investment Recovery Association.
Members of the International Reciprocal Trade Association, the National Association of Trade Exchanges, and the Corporate Barter Council.
World Trade Associations.
Major importers and exporters.
Headquarters of major hotel chains, airlines, cruise lines, car rental agencies, print and broadcast media, as well as thousands of other individual businesses.
More than 1000 business libraries throughout the entire world.
Thousands of individual investors and entrepreneurs worldwide with access to billions of dollars of barter goods.
Distributed through independent book stores and specialty retailers across the United States and Canada.

Many multi-million dollar deals have been done because of information in BarterNews and contacts made through BarterNews.

Advertise in BarterNews

DEADLINE
Closing Dates for Artwork

CLOSING	PUBLICATION
January 15	February 15
April 15	May 15
July 15	August 15
October 15	November 15
Please send reservation form ASAP.

ADVERTISING RATES
(payable in U.S. Funds)

Full Page B&W	$3000	Full Page Color	$4000
1/2 Page B&W	$1800	1/2 Page Color	$2400
1/3 Page	$1360	1/6 Page	$660
1/4 Page	$1060	1/8 Page	$600
Cover Position		$5000
(Rates are net, non-commissionable)
Selected products/services and/or trade credits along with cash may be acceptable for advertising.

Production Requirements
BarterNews is printed web offset and saddle-stitch bound.
Follow AAAA and ABP recommended standard specification.
B/W, 2/C and 4/C screen: 133 recommended
B/W density: maximum of 100%
2/C density: maximum of 180%
4/C density: maximum of 300%

Please supply one-piece negative, right-reading, emulsion side down.
Other materials may require separate production charge. Supply
proofs for all ad materials or other production charges may apply.
B/W: velox print
2/C and 3/C: color key
4/C matchprint or chromatin
(Ads can be provided on a zip drive using Quark format.)

PAGE DIMENSIONS
Full page: Trim size is 8.33" wide by 10.75" deep. Keep live matter
(type, etc) at least 3/8" from trim edges and gutter. Print size (image area) is
7-3/8" wide by 10" deep.

Half Page Horizontal: Print size is 7-3/8" wide by 5" deep
Third Page Vertical: Print size is 2-3/8" wide by 10" deep
Quarter Page: Print size is 3-5/8" wide by 5" deep
Sixth Page: Print size is 2-3/8" wide by 5" deep
Eighth Page: Print size is 3-5/8" wide by 2.5" deep

Submitting Your Ad Electronically

1. Acceptable applications.

QuarkXPress, Illustrator, and Photoshop are preferred.
Avoid supplying final page layouts in Illustrator. (We prefer that you save as EPS and place in QuarkXPress.)
For electronic media: CD-ROM acceptable for Mac compatible. Iomega - Jaz and Zip.

2. Include all elements with the job.

All fonts.
All graphics.
Make sure all files are linked before you download.
Include all hi-res images.

3. Include updated laser print-outs of all pages.

Laser should be at 100%.
Print a directory of your files.

4. Build pages to the page trim size.

Building pages with custom trim marks is not necessary.

5. Include a 3/8� bleed for elements extending off of the page.

Elements that do not bleed should be kept 3/8� from the trim.

6. Convert text in Illustrator to paths.

7. Color requirements.

Use four color process colors, not Pantone inks.
Pantone inks do not always separate into CMYK accurately.

8. Requirements for Photoshop.

600dpi for bitmap images. Save as TIFF.
300dpi (or 2 x line screen) for CMYK images. Save as a 5-file EPS.
170dpi (or 2 x line screen) for Grayscale image. Save as TIFF.
Photos in final layout should not be used smaller than 70%, or larger than 130% of Photoshop image.
Any photo without a clipping path in Photoshop must have a white or color background.

9. Always submit the complete set of each font as Type One with all the screen fonts and printer fonts.

DO NOT submit TrueType fonts with any font set.
TrueType fonts may result in problems.
TrueType fonts may result in test reflow.
Do not make type bold or italic using menu styles.

10. Maintain a complete backup of your submitted files.

11. Send materials to: Jvoirol@aol.com