Nina and Tim Zagat, the co-founders and
publishers of Zagat Restaurant Surveys, advice to friends wanting to
open their own restaurant is simple and succinct: “Don’t do it!”
Here’s why …
·
There’s a 60% probability that you will fail within the first
three years.
·
Many skills beyond being a great host or good cook are
required.
·
The actual work is physically demanding.
·
You’ll need a knack for real estate — securing a good
location at a reasonable rent.
·
A good eye for interior design is required, since diners must
enjoy time in your space.
·
You’ll have to be adequately capitalized so you don’t run out
of money.
·
You’ll have to be a savvy buyer of perishable produce in
bulk.
·
Good leadership skills are a must as you hire, train and
manage others.
·
Playing a friendly host with a good memory (remembering
names) is a must.
·
You’ll want to be media-savvy and on top of public relations
and advertising.
·
Understanding social media for good reports on Twitter and
Facebook is important, too.
·
Ditto for understanding the new reservation and table
management systems.
·
You’d better train to be a plumber and electrician, you’ll
likely need both.
·
Serving hundreds of people a la carte is totally different
than cooking a meal for a few friends.
In short, the Zagats’ comments reinforce the
fact that opening a restaurant is no hobby.
