Formerly known as
Swaptree.com the company re-branded itself in mid-2010 and
received $10 million in funding from Safeguard Scientifics and
several angel investors (including former Fidelity Investments money
management star Peter Lynch).
Now
Swap.com CEO Jeff
Bennett says he wants his company to be the eBay of barter. They are
on their way with the recent launch of a free iPhone app that allows
users to manage their accounts — making trades and adding items to
their “have” and “want” lists — by scanning products’ bar codes.
Swap.com
is also growing its off-line business through the purchase of
Swapholics, a company that organizes clothing and beauty trades.
They expect to take part in 1,000 swap events across the U.S. this
year.
