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Richard Branson’s Virgin Mobile Barters With Customers
How do you
overcome an intensely competitive marketplace and even gain a
marketing advantage over your competition? One of the world’s most
famous bootstrappers, Richard Branson, shows how it’s done with his
new mobile phone company.
Virgin Mobile
USA, a venture of Sprint Nextel and Branson’s Virgin Airways, is
offering its customers a barter option wherein they can trade their
time (by viewing and responding to ads on their phones) for free
calls.
Branson believes
the ad-subsidized call service will appeal to younger customers who
are short on cash. The move seeks to expose customers to the idea of
mobile phone advertising, and also provides advertisers a way to
reach the youth.
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