06/30/2009
Hyundai Motor America
Barters 1,300 Cars
According to Automotive News, Hyundai Motor America traded
1,300 brand-new Tiburon coupes to corporate barter company Active
International. The deal included very little cash, with the bulk of
the invoice price consisting of advertising credits that Hyundai
will use in its media buying plan.
Hyundai made Active International promise (agree to) that the cars
wouldn’t be resold to Hyundai dealers or to undercut Hyundai’s own
marketing programs—for example, by reselling cars to a used-car
superstore that could offer them for less than Hyundai dealers’
deeply discounted prices.
Active International did $1.4 billion in corporate trade business in
2008.
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