Follow-up On Digital Billboards Article

Regarding our story last week titled “Digital Signs Make Billboards More Valuable,” Tuesday Report had several inquiries as to the cost. The state-of-the-art LED (light-emitting-diode) billboard displays cost approximately $400,000 each, and will dramatically change the outdoor-ad business as static messages can be changed every eight seconds.

Spending on out-of-home U.S. advertising, ranging from billboards to bus shelters, is expected to grow 26% to $7.1 billion by 2008, according to PricewaterhouseCoopers. (Such numbers are leading Clear Channel executives to hold on to the lion’s share of its outdoor unit, earmarking only 10% for the IPO slated later this year.)

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