On Thursday May 13 the national business cable channel CNBC, devoted
time to a piece about the commercial barter industry. It was aired
on their “Power Lunch” segment under the banner, Business
Coast-To-Coast.
Filmed and featured was entrepreneur Richard Sallone, a New York
City florist and a member of IMS Barter. He was effusive in his
comments about how barter has affected his business, exclaiming, “I
would not be here today if it wasn’t for barter.” He went on to
explain that 20% of his sales are done on trade, including travel to
Holland for flowers.
Also interviewed by CNBC was CEO Don Mardak of IMS Barter.
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