Local businesses across the country will be recession-busting by
exchanging goods and services, gaining value from excess capacity or
inventory, and attracting new customers through Dallas-based Idearc
Media LLC’s (IDARQ.PK) SuperTradeExchange.
The SuperTradeExchange program, available for Idearc Media clients,
works like a barter system, but instead of trading one-to-one,
network members can trade their excess inventory or capacity for
SuperBucks. These can then be used to purchase products and services
from any other member in SuperTradeExchange (STE).
In March, Idearc Media introduced SuperTradeExchange and by the
second quarter of 2009 it will be in major cities including Boston,
New York, Los Angeles and Tampa. Idearc Media expects STE to become
the largest national marketplace for cashless business transactions
by 2010.
“The SuperTradeExchange program is another weapon we are providing
to our clients in our continuing war on the recession,” said Scott
W. Klein, CEO of Idearc, Inc. “Programs like SuperTradeExchange and
our SuperGuarantee, where we stand behind the work of our clients
who are service providers, helps small- to medium-sized businesses
not only survive but thrive in a down economy.”
Idearc Media’s STE platform is powered by ITEX Corporation (OTCBB:ITEX),
a proven leader in developing and managing a successful cashless
business transaction platform. Through this exclusive relationship,
participating Idearc Media clients can immediately trade with more
than 24,000 businesses that are current network businesses.
How SuperTradeExchange works:
Bob, a contractor, does a job for another member that earns him $350
in SuperBucks. Bob can then use (some or all of) his $350 in
SuperBucks to purchase products or services through any other member
of STE, like a florist, printer, hotel or retailer. This system
allows Idearc Media clients to save cash to pay for other things,
like rent, utilities or taxes — things not available through the
STE.
“The modern trade and barter industry provides businesses with the
capability to monetize their excess capacity which creates new
purchasing power and improves bottom line profits,” said David
Wallach, president of the International Reciprocal Trade
Association. “Modern trade and barter will continue to be a
significant contributor to economic recovery, by supplying
businesses with new-found capital that leads to job creation,
increased productivity and consumption.”
For additional information call 866-988-TRADE, or visit
SuperTradeExchange.com.
