Big Names Are Bartering
Charlie Sheen:
“Bartered ownership for Charlie.” He’s moving on from his
prior hit sitcom with a new sitcom called “Anger Management.” (It’s
based on a 2003 movie of the same name.) In the new project he will
have an ownership position on the series as well as a certain amount
of creative control.
Amar Stoudemire:
The 6’10” power forward of the New York Knicks basketball team has
two passions in life — basketball and fashion. He recently agreed to
provide exclusive content to a 5-year-old sports blog (BigLeadSports.com)
in exchange for an equity stake and a revenue sharing agreement in
the company. “I’ll provide you with my expertise on my passions
for a part of your operation.”
Michael Vick:
“Use my name and endorsement for part ownership of your company.”
Vick, the Philadelphia Eagles quarterback, became an equity partner
in Double Eagle Holdings — the parent company of Fuse Science. Vick
will endorse its line of sports nutrition vitamins and minerals.
